The digital marketing courses include both online and offline courses offered by educational institutions, training centers, and online learning platforms. Digital marketing, often known as online marketing, is the promotion of brands through the Internet and other kinds of digital communication to engage potential clients. This covers text and multimedia messages as well as email, social media, and web-based advertising as marketing channels.

Digital signage refers to the use of digital displays, such as screens, kiosks, and video walls, to present dynamic multimedia content for various purposes, including advertising, information dissemination, and engagement. It allows real-time content updates and interactive features, making it an effective communication and marketing tool in various industries. This technology is increasingly adopted in schools, colleges, and universities to create modern and interactive learning environments that cater to the evolving needs of students and educators.

Digital signage refers to electronic displays that use technologies like Liquid Crystal Display (LCD), Light Emitting Diode (LED), Organic Light Emitting Diode (OLED), projection, and e-paper to showcase digital content such as images, videos, and text. It is widely used in public spaces, retail stores, transportation systems, and corporate buildings to provide information, advertising, and entertainment. Digital signage offers numerous advantages over traditional signage, including centralized control over marketing content, real-time updates, and the ability to use interactive and personalized marketing strategies. This technology enhances customer engagement and provides a more dynamic and efficient way to communicate with consumers.

A digital signature is a process where the end-user digitally signs a document that is legally binding. Digital signatures authenticate the credibility of documents and the signature on it. Based on end users, the global digital signature market has been segmented into banking, financial services, and insurance (BFSI), government, healthcare, legal, and others.

The direct to consumer laboratory testing market refers to a segment of the healthcare industry that provides individuals with the ability to order and access medical tests and laboratory services directly online without the need for physical visits to hospitals or testing laboratories

2023年软饮料行业CR5为42.6%。根据中商情报网数据统计，按照零售额计，2023年软饮料行业前五名企业分别是娃哈哈、顶新国际集团、 农夫山泉、可口可乐、华润饮料，CR5为42.6%，市场比较集中。其中娃哈哈依托AD钙奶、营养快线等超级单品维持基本盘，可口可乐在碳酸品类市占下滑背景下加速布局无糖茶赛道，预计2025年CR5将突破 45%，中小区域品牌生存空间进一步压缩。

保健食品是一门强品牌、重渠道和高毛利的生意。保健食品从定义而言，介于食品与药品之间，适用于特定人群食用，能调节人体的机能，但不以治疗疾病为目的。保健食品毛利率较其他细分赛道更高（品牌端毛利 率维持在 60%-70%），我们认为归因于其 2C 的强品牌属性，以及相对分散的上下游格局。通过正文的分析，我们认为构建品牌及渠道优势是关键，具备品类优势、品牌价值，把握渠道风向的企业方能源远流长。

2024 年以来虽然消费大盘相对承压，传统消费龙头股价也相对平淡，但以泡泡玛特、老铺黄金、布鲁可、毛戈平等为代表的港股新消费标的，以及 A 股个护板块内的高增长标的，均实现了亮眼的股价表现。引发了市场对于新消费行情的讨论。

新消费的成因——“新消费习惯”或“新品牌破圈”：新消费的很大一个特点在于社会评论中的“看不懂”。实际上“看不懂”反映了一个现象，即该消费习惯（如集换潮玩等），或该品牌（如老铺黄金），在之前是在较小圈层中流行的，而在一段时间内，经由某些事件催化，形成了更广泛的破圈，包括消费习惯和品牌等，而相应的品牌的品牌力也处于提升的过程中。

盈利整体承压，在管增速放缓，绩优房企关联的头部物企 表现更佳。2024 年 20 家重点物管及商管公司合计实现营业收入 2191.5 亿元，同比增长 4.9%，增速较上年下降 4.7 个百分点；实现归母净利润 87.4 亿元，同比下降 17.6%，降幅较上年扩大 8.3 个百分点。19 家重点物企在管面积合计 64.1 亿方，同比增长 6.6%，增速较上年下降 4.0个百 分点。行业分化持续，关联方为绩优房企（通常为央国企背景）的头部物管公司在业绩及规模增长、回款效率等方面均有明显优势。央、国企背景物企归母净利润同比增长 1.8%，民企下降 626.1%。