The protein alternatives market is witnessing a shift in consumer demand from animal protein to plant protein. This inclination toward plant-based diet is associated with different factors, such as sustainability issue, health awareness, ethical or religious views, and environmental and animal rights. Meat proteins provide the required amino acid content to the body but are associated with high cholesterol levels and other related issues, as a result of which, people are shifting to a vegan source of protein. Moreover, dairy proteins are also associated with the required amino acid content for the body, but according to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), lactose intolerance (inability to digest lactose) affects 30-50 million Americans, and over 90% of the adults in east Asia. Consumers around the world are inclining toward plant-based protein diets. Around 33% of Canadians and around 17% of Australians have turned into flexitarians.

Consumers have started opting for meat-based breakfast options, including bacon, over other breakfast options, such as pancakes, due to the changing palates and willingness to try new products. A significant portion of the population in the United States consumes bacon in breakfast, paving the way for more foodservice outlets to introduce bacon-based breakfasts. Globally, the consumers have also started opting for breakfast from foodservice outlets, such as quick-service restaurants (QSRs) to eat on-the-go. This factor paves the way for the outlets to include more bacon-based breakfast options. Fast-food chains, such as Burger King, Carl's Jr., and McDonald’s, have introduced more bacon options in different flavor profiles to their food menus, in order to cater to consumers’ demand. With breakfast appearing on more menus across restaurants, the foodservice outlets are incorporating more items, such as bacon, and creating meals in different flavor profiles, such as maple bacon, to satisfy the breakfast cravings of consumers who are willing to try new products. This, in turn, is expected to help the outlets to expand their customer bases, with dynamic product offerings. 

The food and beverage industry is going through enormous changes due to factors, such as changing consumer preferences, which prompt the FMCG companies to adopt new technologies and measures to offer packaging on-par with the changing trends. Modern packaging technology is being adopted by packaging vendors in order to improve the quality of packaging to serve a more extensive range of customers (FMCG companies) and to enable them to achieve product differentiation. With the rising demand for nutritional foods among consumers, the FMCG packaging companies are innovating their packaging in order to preserve the nutritional value of the products that are being packed. The transpor tation of packed goods and consumables can have adverse effects and can also lead to a reduction of the nutritional value of the packaged contents. In combination with consumers' desire to have information about the origin of the food products, more and more hyperlocal supply chains are emerging. With the recent trend of private labels, big retailers are ramping up their packaging in order to attract customers. More than half of consumers are loyal to a specific store due to its private-label brands, according to a survey conducted by Daymon.