The popularity of organic baby food across the world is growing. The demand for baby food has increased with the trend of both parents working. With the increased disposable income, parents are able to compensate homemade food with branded organic baby food. For example, Indian brand, Mimmo Organics, is experiencing e-commerce success with its organic baby food business in India and continues to focus on the domestic market growth before venturing the overseas market. Currently, the brand collects highest revenues from Amazon India, followed by Firstcry.com. Mimmo’s baby food products are certified as organic and so are the ingredients used. Mimmo Organics meets the US and EU quality grade on organic standards and are accredited by the USDA, EU Organic, and India Organic as certified organic.

Bread is among the household staples and there has been an increasing demand for greater variety of bread such as loaves, baguettes, rolls, burger buns, sandwich bread, ciabatta among others. The increasing use of these products by B2B industries such as HORECA, QSRs, cafes and others along with the household has driven the growth of market. Furthermore, the demand for low-carb, high-fiber, multigrain, and fortified bread due to increase in health consciousness among the consumers have offered lucrative opportunities to bread manufacturers. Apart from this rapid urbanization, rising industrialization and rise in disposable income also supports the growth of bread market in developing countries.

2019年1-11月，我国农产品行业规模以上企业数量达到22356家，其中亏损企业数量3706家，亏损面16.58%，2019年1-11月农产品行业亏损总额232.4亿元，同比增长2.5%