The high prevalence of digestive disorders drives the demand, for probiotic foods, across various consumer groups, globally. Yogurt, in both spoonable and drinkable form in different flavors, is the most preferred among the probiotic food. The progressive shift of consumers in the United States toward the digestive health-oriented products drives the market for probiotic food products. This has led yogurt to hold a 38% share in the sales value of the probiotics market in the country. The on-going trend of healthy dietary and snacking options among the Asian population is yet another factor, driving the sales of probiotics, such as kombucha, yogurts, probiotic drinks, and others, across the region. Additionally, probiotics found in sauerkraut, pickles, and other fermented food and beverages, such as kefir, buttermilk, tempeh, kimchi, and miso, have all been par t of commoner's diet in Europe.

The protein alternatives market is witnessing a shift in consumer demand from animal protein to plant protein. This inclination toward plant-based diet is associated with different factors, such as sustainability issue, health awareness, ethical or religious views, and environmental and animal rights. Meat proteins provide the required amino acid content to the body but are associated with high cholesterol levels and other related issues, as a result of which, people are shifting to a vegan source of protein. Moreover, dairy proteins are also associated with the required amino acid content for the body, but according to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), lactose intolerance (inability to digest lactose) affects 30-50 million Americans, and over 90% of the adults in east Asia. Consumers around the world are inclining toward plant-based protein diets. Around 33% of Canadians and around 17% of Australians have turned into flexitarians.

Consumers have started opting for meat-based breakfast options, including bacon, over other breakfast options, such as pancakes, due to the changing palates and willingness to try new products. A significant portion of the population in the United States consumes bacon in breakfast, paving the way for more foodservice outlets to introduce bacon-based breakfasts. Globally, the consumers have also started opting for breakfast from foodservice outlets, such as quick-service restaurants (QSRs) to eat on-the-go. This factor paves the way for the outlets to include more bacon-based breakfast options. Fast-food chains, such as Burger King, Carl's Jr., and McDonald’s, have introduced more bacon options in different flavor profiles to their food menus, in order to cater to consumers’ demand. With breakfast appearing on more menus across restaurants, the foodservice outlets are incorporating more items, such as bacon, and creating meals in different flavor profiles, such as maple bacon, to satisfy the breakfast cravings of consumers who are willing to try new products. This, in turn, is expected to help the outlets to expand their customer bases, with dynamic product offerings.