Growing consumption of the packaged food and beverage, along with rising health awareness, is anticipated to drive the market studied. Furthermore, increasing utilization of fruit powders across manufacturing of the flavored beverages may further drive the growth of the market studied. The functional beverage and ready-to-drink sectors are providing significant opportunities for the market’s growth. Fruit powders are being used in the beverage and tea industries for juices, fruit juice beverages, nectars, ice tea, and as additive in alcoholic drinks. The functional beverage is an important segment within the industry, and the developing markets have a growth potential for these beverages. Within the functional beverage segment, enhanced water and ready-to-drink beverages are witnessing an increased consumer demand. Fruit powders are poised to witness increased utilization in the foreseeable future. Fruit mixes are gaining popularity among consumers as a result of their unique flavor. Also, rising demand for convenience food and ready-to-drink products is expected to positively impact the market over the forecast period. Some current trends in the beverage market are stick packs with real fruit and vegetable powders, smoothie mixes with multiple berry and fruit blends, and powdered fruit mixes with protein, fiber, tea, and other naturally healthy components. The trend of fruit powders can also be witnessed in the retail market, with the innovations of leading beverage companies like Pepsi Co., which launched Tropicana Fruit Powders in Mixed Fruit (containing juice of 7 fruits), Juicy Orange, and Refreshing Lemon flavors.

Frozen food is defined as food products that are preserved under low temperature and used over a long period. The frozen food market comprises various food products, including ready meals, vegetables & fruits, potatoes, meat & poultry, seafood, and soup. Frozen ready meals further include packaged ready-to-eat foods, bakery, snacks, and desserts. Business buyers such as hotels, caterers, restaurants, and fast food chains are among major users of frozen food products that include vegetables & fruits, seafood, meat, and frozen potatoes. The frozen food market is analyzed on the basis of its prospect and future growth rate. The report highlights numerous factors that influence the growth of the frozen food market. These include market forecast, drivers, restraints, opportunities, and role of different key players operating in the market. For the purpose of analysis, the report covers various segments, including product type and user. Furthermore, it includes the revenue generated across North America, Asia Pacific, Europe, and LAMEA.

The global fast food market encompasses fast food product types namely burgers/sandwich, pizza/pasta, chicken, Asian/Latin America food, seafood, and others. Based on end user, the market is segmented into fullservice restaurants, quick service restaurants, caterings, and others. Region wise, it is segmented into North America, Europe, Asia-Pacific, and LAMEA. Further, the report also covers the strategies adopted by the key market players to sustain the competitive environment and increase their market share. McDonalds, YUM, Subway, Wendy’s, Domino’s Pizza, Burger King, and Jack in the Box are some of the major players discussed in the report, which cater to the fast food market. Increase in number of restaurants has fueled the growth of the global fast food market. However, the introduction of fast casual food is posing a threat to the fast food market. To understand the market drivers, restraints, and opportunities are explained in the report. Further, the key strategies adopted by the potential market leaders to facilitate the effective planning have been also discussed under the scope of the report.

The global dragon fruit market (henceforth, referred to as the market studied) is growing at a robust rate, owing to the increasing demand for fresh dragon fruit. High production capabilities and magnificent weather conditions contribute to the production of dragon fruits. The production of dragon fruits is majorly affected by several factors, such as environmental hazards, bio stress, and government policies of the country. Some of the major pests and diseases affecting dragon fruits are stem rot, anthracnose, mealybugs, aphids, etc. The unfavorable climatic conditions, such as continuous low temperatures, also have a negative influence on the growth of dragon fruits. Dragon fruit is the leading fruit export of Vietnam. Major export destinations for these fruits are China, Thailand, and Indonesia. The fruit is also entering the new markets, including India, New Zealand & Australia, and Chile. There are three species of dragon fruit in the genus Hylocereus, and one species in the genus Selenicereus, which are produced across the world. The dragon fruit flesh can be white, red, or magenta, which varies in degrees, depending on the variety. The red-fleshed varieties contain lycopene, a natural antioxidant known to fight cancer and heart disease, and lower blood pressure. Major labels, such Snapple, Tropicana, and Sobe, have incorporated dragon fruit into their bottled fruit drinks, thereby, increasing the market scope of the fruit.

Food colors are added to food items or beverages to enhance their appeal. Pigment and dyes are the most common colorants added to food items and beverages that are available in liquid, liquid gel, gel paste, and powder forms. For the purpose of analysis, the global food color market encompasses various types of food colors such as natural color and artificial color. The applications covered in the study include meat products, beverages, dairy, bakery & confectionary, processed food & vegetables, oils & fats, and others. In addition, the report highlight the revenue generated by food colors across various regions, which include North America, Europe, Asia-Pacific, and LAMEA. Furthermore, the report covers the strategies adopted by the key market players to sustain competitive environment and increase their market share. AromataGroup SRL (Fiorio Colori SPA), Givaudan (Naturex S.A.), Kalsec, Inc. ,Archer Daniels Midland Company, Chr. Hansen A/S, D.D. Williamson & Co. Inc. (DDW), Dohler Group, International Flavors & Fragrances, Koninklijke DSM N.V., and Sensient Technologies Corporation are the key players profiled in the report. The key strategies adopted by potential market leaders to facilitate effective planning have further been discussed under the scope of the report.

Bubble tea (also known as pearl milk tea, bubble milk tea, boba juice, boba tea, or simply boba) is a Taiwanese tea-based drink invented in Tainan and Taichung in the 1980s. Most bubble tea recipes contain a tea base mixed with fruit or milk, to which chewy tapioca balls (known as bubbles, pearls, or boba) and fruit jelly are often added. Ice-blended versions are usually mixed with fruit or syrup, resulting in a slushy consistency. There are many varieties of the drink with a wide range of ingredients. The two most popular varieties are bubble milk tea with tapioca and bubble milk green tea with tapioca.