The global dragon fruit market (henceforth, referred to as the market studied) is growing at a robust rate, owing to the increasing demand for fresh dragon fruit. High production capabilities and magnificent weather conditions contribute to the production of dragon fruits. The production of dragon fruits is majorly affected by several factors, such as environmental hazards, bio stress, and government policies of the country. Some of the major pests and diseases affecting dragon fruits are stem rot, anthracnose, mealybugs, aphids, etc. The unfavorable climatic conditions, such as continuous low temperatures, also have a negative influence on the growth of dragon fruits. Dragon fruit is the leading fruit export of Vietnam. Major export destinations for these fruits are China, Thailand, and Indonesia. The fruit is also entering the new markets, including India, New Zealand & Australia, and Chile. There are three species of dragon fruit in the genus Hylocereus, and one species in the genus Selenicereus, which are produced across the world. The dragon fruit flesh can be white, red, or magenta, which varies in degrees, depending on the variety. The red-fleshed varieties contain lycopene, a natural antioxidant known to fight cancer and heart disease, and lower blood pressure. Major labels, such Snapple, Tropicana, and Sobe, have incorporated dragon fruit into their bottled fruit drinks, thereby, increasing the market scope of the fruit.

Food colors are added to food items or beverages to enhance their appeal. Pigment and dyes are the most common colorants added to food items and beverages that are available in liquid, liquid gel, gel paste, and powder forms. For the purpose of analysis, the global food color market encompasses various types of food colors such as natural color and artificial color. The applications covered in the study include meat products, beverages, dairy, bakery & confectionary, processed food & vegetables, oils & fats, and others. In addition, the report highlight the revenue generated by food colors across various regions, which include North America, Europe, Asia-Pacific, and LAMEA. Furthermore, the report covers the strategies adopted by the key market players to sustain competitive environment and increase their market share. AromataGroup SRL (Fiorio Colori SPA), Givaudan (Naturex S.A.), Kalsec, Inc. ,Archer Daniels Midland Company, Chr. Hansen A/S, D.D. Williamson & Co. Inc. (DDW), Dohler Group, International Flavors & Fragrances, Koninklijke DSM N.V., and Sensient Technologies Corporation are the key players profiled in the report. The key strategies adopted by potential market leaders to facilitate effective planning have further been discussed under the scope of the report.

Bubble tea (also known as pearl milk tea, bubble milk tea, boba juice, boba tea, or simply boba) is a Taiwanese tea-based drink invented in Tainan and Taichung in the 1980s. Most bubble tea recipes contain a tea base mixed with fruit or milk, to which chewy tapioca balls (known as bubbles, pearls, or boba) and fruit jelly are often added. Ice-blended versions are usually mixed with fruit or syrup, resulting in a slushy consistency. There are many varieties of the drink with a wide range of ingredients. The two most popular varieties are bubble milk tea with tapioca and bubble milk green tea with tapioca.