The global vermouth market is mainly driven by new product launches and premiumization of products. These factors are aiding in the market's growth both in terms of revenue and volume. The introduction of new packaging formats by players operating in this space and the growing popularity of private labels in the US and some European countries are also positive factors for the market. However, natural disasters and adverse weather conditions, coupled with stringent government regulations, constitute significant risk factors for the market's growth.

The global employment to population ratio was registered at 59.74%, in 2009. The ratio declined during the global recession of 2008 (in 2008, the employment to population ratio was 60.36%), but since 2010, the number has been improving steadily. Between 2011 and 2014, the employment to population ratio remained largely unchanged. These numbers are indicative of the positive economic development across countries.

Many drivers contribute to the growth of the global soy and milk protein ingredients market. The growing awareness about the health benefits of soy-based foods and increasing focus on low-fat and fiber-rich diets are the major drivers for the market. The growing vegan population is also driving the market. Despite the many growth drivers, the market faces challenges that could impede the growth over the coming years. The main challenges are the negative image of soybased food products in terms of their taste and textures and the wide availability of substitute products. Another major challenge is the increasing lactose-intolerant population, which may affect the growth of the global milk protein ingredients market.

Functional powder drink concentrates contain vitamins, herbs, pre- and probiotic live bacteria, yeasts, non-digestible fiber, and various amino acids. These concentrates constitute a segment of non-alcoholic beverages, and are formulated to improve digestion, boost immunity, boost energy and stamina, promote health functions (for example, the health of the heart, bones, and joints), and provide a feeling of satiation. These products are also convenient and can be consumed on-the-go. These two aspects have a vital role in influencing consumers' purchase decisions.

F&B warehousing is an essential aspect of food supply chain because most foods and beverages are temperature sensitive and perishable. Refrigeration helps to keep products fresh and prevents contamination. The competitiveness of the industry is driven by service or infrastructure ability of vendors apart from price and value-added services offered. Key vendors are expanding their infrastructure much ahead of the demand to grasp customer attention and distract them from unorganized or local vendors. Since warehousing buildings and refrigerated vehicles are fixed assets, vendors need to concentrate on building scale and customer network to stay competitive in this fragmented market.

Scotch whisky is produced in Scotland.It is produced, packaged, and labeled as per SWR 2009.Scotch whisky is produced in five regions in Scotland: Highland, Lowland, Islay,Speyside, and Campbeltown.The global whiskey market was the fastest-growing segment in the global spirits market in 2016. The increase in demand for the premium segment will drive the market during the forecast period. The high demand for Irish whiskey is also driving the global whiskey market. The demand for the blended category remains high with single malt Scotch whisky being one of the most important and lucrative businesses.

Organic wine is produced from grapes that are grown organically. Organic cultivation excludes the use of artificial fertilizers, pesticides, fungicides, and herbicides. There are more than 2,000 organic wine producers globally. Since organic grape cultivation does not make use of any harmful chemicals, it is beneficial for both the environment and the crop. Grapes constitute one of those agricultural products that receive the heaviest application of pesticides, and conventional wines produced from such grapes generally contain pesticide residues. However, since organic wine is prepared from organic grapes, it is free from pesticide residues.

Low-alcohol beverages is one of the emerging trends in the global alcohol drinks market, which is expected to increase during the forecast period, as consumers are currently opting for a healthier lifestyle, which includes the consumption of healthy alcoholic drinks with a low-alcohol content.Many consumers are shifting from hard drinks to light drinks, which can be treated as a substitute. More number of consumers are now reading the nutritional labels and are demanding products which contain lower alcohol content. However, with these growing opportunities, the market is increasingly facing a challenge due to the perceptions of their inferior taste in lowalcohol beverages as compared to the conventional alcohol. Thus, many players are launching low-alcohol beverages in a wide range of flavors. It is expected that players in the market should not only focus on the low-alcohol content but should also communicate more about their complex production process, unique ingredients or added flavors, to justify that these drinks can be a substitute for the standard alcohol drinks.

Kefir products is a fermented milk probiotic drink that originated in Russia. It is uniquely cultured with the help of kefir grains or starter culture produced in labs.Kefir is rich in vitamin B12, calcium, biotin, folate, vitamin K2, magnesium, and enzymes. Kefir is associated with health benefits and that drives the market.To calculate the market size, the report considers the revenue generated through the sales of kefir products sold to individual customers through various retail outlets,which include but not limited to hypermarkets,supermarkets, convenience stores,independent retailers, discount stores, warehouse clubs, online channel, and others.

The flavored powder drinks are processed beverage products in powdered form.These flavored powders are used to prepare various beverages like flavored milk beverages, fruit-based flavored drinks, and energy drinks. Flavored powders can be mixed with both milk and water. Water-based drinks are usually cold beverages including energy drinks, flavor-based soft drinks, and fruit mix drinks.There are many drivers contributing to the growth of the global flavored powder drinks market. The primary factor contributing to the growth of the market is the increasing awareness about the health benefits of flavored powder drinks. The growth in the organized retail also increases the product availability for the consumers, which will, in turn, drive the market.