Low-alcohol beverages is one of the emerging trends in the global alcohol drinks market, which is expected to increase during the forecast period, as consumers are currently opting for a healthier lifestyle, which includes the consumption of healthy alcoholic drinks with a low-alcohol content.Many consumers are shifting from hard drinks to light drinks, which can be treated as a substitute. More number of consumers are now reading the nutritional labels and are demanding products which contain lower alcohol content. However, with these growing opportunities, the market is increasingly facing a challenge due to the perceptions of their inferior taste in lowalcohol beverages as compared to the conventional alcohol. Thus, many players are launching low-alcohol beverages in a wide range of flavors. It is expected that players in the market should not only focus on the low-alcohol content but should also communicate more about their complex production process, unique ingredients or added flavors, to justify that these drinks can be a substitute for the standard alcohol drinks.

PART 01: Executive summary ............................................ 6

PART 02: Scope of the report .......................................... 17

PART 03: Research Methodology..................................... 22

PART 04: Introduction ....................................................... 25

Key market highlights 25

PART 05: Market landscape .............................................. 26

Market overview 26

Global alcohol drinks market 26

Global low-alcohol beverages market 29

PART 06: Market segmentation by product ..................... 31

Low-alcohol beer 31

Low-alcohol wine 32

Low-alcohol RTD'S 33

Low-alcohol cider 34

Low-alcohol spirits 34

PART 07: Market segmentation by distribution channel 36

PART 08: Geographical segmentation ............................. 38

EMEA 38

Americas 39

APAC 40

PART 09: Key leading countries ....................................... 41

US 41

Germany 42

UK 43

PART 10: Decision framework .......................................... 44

PART 11: Drivers and challenges ..................................... 46

Market drivers 47

Impact of drivers on key customer segments 50

Market challenges 51

Impact of challenges on key customer segments 53

PART 12: Market trends .................................................... 54

New product launches 54

Demand for gluten-free and low calorie categories within

low-alcohol beverages 54

New packaging formats 55

PART 13: Vendor landscape ............................................. 56

Competitive scenario 56

Other prominent vendors 58

PART 14: Key vendor analysis ......................................... 63

Anheuser-Busch InBev 63

Carlsberg Group 66

Constellation Brands 68

Bacardi Limited 70

PART 15: Appendix............................................................ 72

List of abbreviations 72

PART 16: Explore Technavio ............................................ 73