关键词：威士忌市场；份额占比；成交量
摘 要：The Global Whiskey market was the third largest segment in the Global Spirits market and accounted for 11.39 percent of the Global Spirits market in 2013. The Global Whiskey market comprises of five major segments: Scotch Whisky, US Whiskey, Canadian Whisky, Irish Whiskey, and Other Whiskey. In 2013, the Other Whiskey market had the largest share accounting for 24.38 percent, but the Scotch Whisky market led the Global Whiskey market accounting for a market share of 27.33 percent. Premiumization, an increase in disposable income, and changing demographics are driving the Global Whiskey market. In 2013, India was the leading country and the largest contributor to the Global Whiskey market in terms of volume.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Global Overview

06.1.1 Major Countries and Their Economic Status

06.1.2 Overview of Major Countries Macroeconomic Factors

07. Market Landscape

07.1 Market Overview

07.2 Market Size and Forecast

07.3 Five Forces Analysis

08. Market Segmentation by Category

08.1 Global Whiskey Market by Category 2013-2018

08.1.1 Market Share of Scotch Whisky in 2018

08.1.2 Market Share of US Whiskey in 2018

08.1.3 Market Share of Canadian Whisky in 2018

08.1.4 Market Share of Irish Whiskey in 2018

08.1.5 Market Share of Other Whiskey in 2018

08.2 Global Scotch Whisky Market

08.2.1 Market Size and Forecast

08.3 Global US Whiskey Market

08.3.1 Market Size and Forecast

08.4 Global Canadian Whisky Market

08.4.1 Market Size and Forecast

08.5 Global Irish Whiskey Market

08.5.1 Market Size and Forecast

08.6 Global Other Whiskey Market

08.6.1 Market Size and Forecast

09. Geographical Segmentation

09.1 Global Whiskey Market by Geographical

Segmentation 2013-2018

09.2 Whiskey Market in APAC Region

09.2.1 Market Size and Forecast

09.3 Whiskey Market in Americas

09.3.1 Market Size and Forecast

09.4 Whiskey Market in EMEA Region

09.4.1 Market Size and Forecast

10. Key Leading Countries

10.1 India

10.2 US

10.3 France

10.4 Japan

10.5 UK

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

18.1 Competitive Scenario

18.2 Market Share Analysis 2013

18.3 Other Prominent Vendors

19. Key Vendor Analysis

19.1 Beam Suntory

19.1.1 Key Facts

19.1.2 Business Overview

19.1.3 Product Segmentation

19.1.4 Geographical Segmentation

19.1.5 Business Strategy

19.1.6 Recent Developments

19.1.7 SWOT Analysis

19.2 Brown-Forman

19.2.1 Key Facts

19.2.2 Business Overview

19.2.3 Business Segmentation by Revenue 2014

19.2.4 Geographical Segmentation by Revenue 2014

19.2.5 Revenue Comparison By Region 2012, 2013, and 2014

19.2.6 Business Strategy

19.2.7 Recent Developments

19.2.8 SWOT Analysis

19.3 Diageo

19.3.1 Key Facts

19.3.2 Business Overview

19.3.3 Business Segmentation

19.3.4 Business Segmentation by Revenue 2012 and 2013

19.3.5 Geographical Segmentation by Revenue 2013

19.3.6 Business Strategy

19.3.7 Recent Developments

19.3.8 SWOT Analysis

19.4 Pernod Ricard

19.4.1 Key Facts

19.4.2 Business Overview

19.4.3 Business Segmentation

19.4.4 Geographical Segmentation by Revenue 2013

19.4.5 Business Strategy

19.4.6 Recent Developments

19.4.7 SWOT Analysis

20. Other Reports in this Series