Scotch whisky is produced in Scotland.It is produced, packaged, and labeled as per SWR 2009.Scotch whisky is produced in five regions in Scotland: Highland, Lowland, Islay,Speyside, and Campbeltown.The global whiskey market was the fastest-growing segment in the global spirits market in 2016. The increase in demand for the premium segment will drive the market during the forecast period. The high demand for Irish whiskey is also driving the global whiskey market. The demand for the blended category remains high with single malt Scotch whisky being one of the most important and lucrative businesses.

PART 01: Executive summary 5

PART 02: Scope of the report 17

PART 03: Research Methodology 22

PART 04: Introduction 25

Key market highlights 25

PART 05: Market landscape 27

Market overview 27

Global whiskey market 27

Global Scotch whisky market 29

Five forces analysis 30

PART 06: Market segmentation by product type 31

Bottle blended Scotch whisky 32

Bulk blended Scotch whisky 33

Single malt Scotch whisky 34

Bottle single/blended grain 35

PART 07: Market segmentation by distribution channel 36

PART 08: Geographical segmentation 38

Scotch whisky market in Europe 39

Scotch whisky market in Americas 40

Scotch whisky market in APAC 41

Scotch whisky market in MEA 43

PART 09: Key leading countries 44

France 45

US 46

India 47

Spain 48

PART 10: Decision framework 49

PART 11: Drivers and challenges 51

Market drivers 52

Impact of drivers on key customer segments 54

Market challenges 55

Impact of challenges on key customer segments 57

PART 12: Market trends 58

PART 13: Vendor landscape 61

Competitive scenario 61

Bacardi 62

Beam Suntory 63

Diageo 64

Pernod Ricard 65

William Grant & Sons 66

Other prominent vendors 67

PART 14: Appendix 70

List of abbreviations 70

PART 15: Explore Technavio 71