关键词：酒精饮料；市场营销；促销活动；消费；销售酒类
摘 要：The Global Alcoholic Drinks market comprises three segments: Beer, Spirits, and Wine. The Beer segment led the market in 2013 with 53.24 percent and 75.34 percent share, in terms of revenue and volume, respectively. Increase in demand among the millennial population in the US, growing demand for premium alcoholic beverages, and increased marketing and promotions by vendors are some of the factors that have driven the consumption and sales of alcoholic drinks. The Global Alcoholic Drinks market is witnessing a steady growth both in terms of revenue and volume. However, the mature nature of the Beer market is expected to have a negative impact on the growth of the market at large.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Global Overview

06.1 Some Major Countries and Their Economic Status

06.2 Overview of Macroeconomic Factors of Major

Countries

07. Market Landscape

07.1 Market Overview

07.2 Market Size and Forecast

07.2.1 By Revenue

07.2.2 By Volume

07.3 Five Forces Analysis

08. Market Segmentation by Category

08.1 Global Alcoholic Drinks Market by Category

2013-2018

08.2 Overview of Global Alcoholic Drinks Market by

Category

08.2.1 Market Share of Beer Segment in 2018

08.2.2 Market Share of Spirits Segment in 2018

08.2.3 Market Share of Wine Segment in 2018

09. Global Beer Market

09.1 Market Size and Forecast by Revenue

09.2 Market Size and Forecast by Volume

10. Global Wine Market

10.1 Market Size and Forecast by Revenue

10.2 Market Size and Forecast by Volume

10.3 Global Wine Market by Volume Segmentation

10.4 Global Still Wine Market

10.4.1 Market Size and Forecast

10.5 Global Sparkling Wine Market

10.5.1 Market Size and Forecast

11. Global Spirits Market

11.1 Market Size and Forecast by Revenue

11.2 Market Size and Forecast by Volume

11.3 Global Spirits Market Segmentation

11.4 Global Baijiu Market

11.4.1 Market Size and Forecast

11.5 Global Vodka Market

11.5.1 Market Size and Forecast

11.6 Global Whiskey Market

11.6.1 Market Size and Forecast

11.7 Global Rum Market

11.7.1 Market Size and Forecast

11.8 Global Liqueurs Market

11.8.1 Market Size and Forecast

11.9 Global Gin Market

11.9.1 Market Size and Forecast

11.10 Global Tequila Market

11.10.1 Market Size and Forecast

11.11 Global Other Spirits Market

11.11.1 Market Size and Forecast

12. Market Segmentation by Distribution

Channel

12.1 Global Alcohol Market by Distribution Channel

2013

13. Geographical Segmentation

13.1 Global Alcoholic Drinks Market by Geographical

Segmentation 2013-2018

13.1.1 Market Share of Alcoholic Drinks in EMEA Region 2018

13.1.2 Market Share of Alcoholic Drinks in APAC Region 2018

13.1.3 Market Share of Alcoholic Drinks in Americas 2018

13.2 Alcoholic Drinks Market in EMEA Region

13.2.1 Market Size and Forecast

13.3 Alcoholic Drinks Market in APAC Region

13.3.1 Market Size and Forecast

13.4 Alcoholic Drinks Market in Americas

13.4.1 Market Size and Forecast

14. Buying Criteria

15. Market Growth Drivers

16. Drivers and their Impact

17. Market Challenges

18. Impact of Drivers and Challenges

19. Market Trends

20. Trends and their Impact

21. Vendor Landscape

21.1 Competitive Scenario

21.2 Other Prominent Vendors

22. Key Vendor Analysis

22.1 Bacardi

22.1.1 Key Facts

22.1.2 Business Overview

22.1.3 Product Segmentation

22.1.4 Business Strategy

22.1.5 Recent Developments

22.1.6 SWOT Analysis

22.2 Beam Global Spirits & Wine

22.2.1 Key Facts

22.2.2 Business Overview

22.2.3 Product Segmentation

22.2.4 Geographical Segmentation by Revenue 2013

22.2.5 Business Strategy

22.2.6 Recent Developments

22.2.7 SWOT Analysis

22.3 Diageo

22.3.1 Key Facts

22.3.2 Business Overview

22.3.3 Business Segmentation

22.3.4 Business Segmentation by Revenue 2012 and 2013

22.3.5 Geographical Segmentation by Revenue 2013

22.3.6 Business Strategy

22.3.7 Recent Developments .

22.3.8 SWOT Analysis

22.4 Pernod Ricard

22.4.1 Key Facts

22.4.2 Business Overview

22.4.3 Business Segmentation

22.4.4 Geographical Segmentation by Revenue 2013

22.4.5 Business Strategy

22.4.6 Recent Developments

22.4.7 SWOT Analysis

22.5 lobal Alcoholic Drinks Marke

22.5.1 Key Facts

22.5.2 Business Overview

22.5.3 Business Segmentation by Revenue 2014

22.5.4 Business Segmentation by Revenue 2013 and 2014

22.5.5 Geographical Segmentation by Revenue 2014

22.5.6 Business Strategy

22.5.7 Recent Developments

22.5.8 SWOT Analysis