Functional powder drink concentrates contain vitamins, herbs, pre- and probiotic live bacteria, yeasts, non-digestible fiber, and various amino acids. These concentrates constitute a segment of non-alcoholic beverages, and are formulated to improve digestion, boost immunity, boost energy and stamina, promote health functions (for example, the health of the heart, bones, and joints), and provide a feeling of satiation. These products are also convenient and can be consumed on-the-go. These two aspects have a vital role in influencing consumers' purchase decisions.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Global functional food and beverages market

Global functional powder drink concentrates market

Five forces analysis

PART 06: Market segmentation by product

Global functional powder drink concentrates (with added

sugar) market

Global sugar-free functional powder drink concentrates

market

PART 07: Market segmentation by distribution channel

PART 08: Geographical segmentation

Functional powder drink concentrates market in the

Americas

Functional powder drink concentrates market in EMEA

Functional powder drink concentrates market in APAC

PART 09: Key leading countries

Functional powder drink concentrates market in the

US

Functional powder drink concentrates market in the

UK

Functional powder drink concentrates market in

Germany

Functional powder drink concentrates market in Japan

PART 10: Decision framework

PART 11: Drivers and challenges

Market drivers

Impact of drivers on key customer segments

Market challenges

Impact of challenges on key customer segments

PART 12: Market trends

Health and wellness trend

Increasing focus on enhancing brand identity

Advertising targeted at young video gamers

PART 13: Vendor landscape

Competitive scenario

Mondelēz International

Nestlé

PepsiCo

Sqwincher

Other prominent vendors

PART 14: Appendix

List of abbreviations

PART 15: Explore Technavio