Kefir products is a fermented milk probiotic drink that originated in Russia. It is uniquely cultured with the help of kefir grains or starter culture produced in labs.Kefir is rich in vitamin B12, calcium, biotin, folate, vitamin K2, magnesium, and enzymes. Kefir is associated with health benefits and that drives the market.To calculate the market size, the report considers the revenue generated through the sales of kefir products sold to individual customers through various retail outlets,which include but not limited to hypermarkets,supermarkets, convenience stores,independent retailers, discount stores, warehouse clubs, online channel, and others.

PART 01: Executive summary 6

PART 02: Scope of the report 17

PART 03: Research Methodology 22

PART 04: Introduction 25

Key market highlights 25

PART 05: Market landscape 27

Market overview 27

Global kefir products market 28

Five forces analysis 30

PART 06: Market Segmentation by product type 31

Global kefir products market by product type 31

Global Greek-style kefir products market 32

Global low-fat kefir products market 33

Global frozen kefir products market 34

Global other kefir products market 35

PART 07: Market segmentation by distribution channel 36

Global kefir products market segmentation by distribution

channel 36

PART 08: Market segmentation by geography 39

Global kefir products market segmentation by

geography 39

Kefir products market in EMEA 40

Kefir products market in Americas 41

Kefir products market in APAC 42

PART 09: Key leading countries 44

Russia 45

US 45

China 47

PART 10: Decision framework 48

PART 11: Drivers and challenges 50

PART 01: Drivers and Challenges 50

Market drivers 51

Impact of drivers on individual consumer 56

Market challenges 57

Impact of challenges on individual consumer 60

PART 12: Market trends 61

Innovation in packaging 61

Continuous product innovation 61

Increase in strategic alliances 62

Rise in the popularity of coconut water kefir 63

PART 13: Vendor landscape 64

Competitive scenario 64

Competitive positioning assessment 65

Danone 66

Hain Celestial 66

Lifeway Foods 67

OSM Krasnystaw 70

Other prominent market players 71

PART 14: Appendix 74

List of abbreviations 74

PART 15: Explore Technavio 75