2023 年11 月，食品饮料板块结束下跌，录得反弹，本期的板块上涨主要由 市场整体行情带动。2023 年1 至11 月，食品饮料板块下跌5.59%，除软饮料 和肉制品上涨外，各子板块均下跌：其中，啤酒、休闲食品、预制菜、调味 品等板块跌幅较大。

食品饮料行业今年以来跑输沪深300指数。2023年1-11月份（截至 2023年11月30日），SW食品饮料行业指数整体下跌10.45%，涨幅在所 有申万一级行业指数中居第二十位，跑输同期沪深300指数约0.76个 百分点。细分板块中，多数细分板块跑输同期沪深300指数。

11 月四大电商平台（淘系、京东、拼多多、抖音）线上销售 数据公布，大众食品不同品类线上销售情况出现分化。从细分品类来看，休闲零食线上销售同比跌幅收窄，冲饮线上销售额同比大幅增长，调味品线上销售同比跌幅收窄，分别同比8.26%/+20.31%/-11.14%。从线上渠道对比来看，休闲零食在淘系/京东/拼多多/抖音的销售占比分别为 51.36%/14.24%/7.10%/27.30%，冲饮在淘系/京东/拼多多/抖音的销售占比分别为 51.14%/31.10%/3.89%/13.87%，调味品在淘系/京东/拼多多/抖音的销售占比分别为 60.03%/20.05%/7.62%/12.29%。三大细分品类在淘系销售占比均较上月有所回升。

老龄化+健康消费年轻化，健康消费进入“精养时代”，需求端持续扩容。性价比已成为我国消费者首要考虑因素，折扣业态兴起，参考美日市场，消费或回归理性，进入硬折扣时代。需求迭代重塑渠道格局，线上深耕，线下细分：（1）线下门店拥抱垂类连锁，零食迎来新渠道红利。（2）O2O 串联线上线下，更快更近提振乳制品等高频需求。（3）会员店瞄准高线中产优质客群，以烘焙为代表的爆品拉动半成品供应链增长。

2023年白酒以品牌高议价能力仍维持了较高景气的业绩增长，但渠道库存的累加与销售费用的扩大逐步凸显，静态库存或者阶段性库存高企并不可怕，重要的是货品流速，对应的是资金周转与渠道信心。2024年我们仍坚持区域梯次升级的观点，区域酒仍将延续产品结构升级趋势，核心变量在区域经济，关注指标为区域产业结构（主导产业如劳动密集型、知识密集型、资源密集型、资本密集型、技术密集型等）所贡献的工业增加值、人口要素（是否有净增长等）、中央转移支付等，而家庭端宴席等消费总场次、规模或将减少，但消费档次稳中有升。

Chocolates containing alcohol are the type of premium chocolates that contain alcohol as an ingredient. These chocolates can be available in the form of dark, white, or milk chocolate and are widely demanded during seasonal occasions.

Packaged shredded wheat cereal is a nutritious breakfast food made from whole wheat, which is processed into long, shredded strands and then formed into small, pillow-like squares.

Organic dairy products are dairy items, such as milk, cheese, yogurt, butter, and cream, which are produced in accordance with organic farming practices. These products are made from milk that is obtained from dairy cattle that is raised with organic feed under specific guidelines and regulations, which are designed to promote sustainable and environment-friendly agricultural practices.

Oligofructose, which is an insulin-derived fructus, consists of a sequence of fructose molecules attached to each other in a specific arrangement. The natural source of oligofructose, chicory root, is found in a variety of foods and beverages, as well as dietary supplements, where it is used as a dietary fiber and dietary sweetener with a low-calorie content.

Olive leaf extract is obtained from the leaves of the olive tree (Olea europaea), which has numerous health benefits. Oleuropein, which is the main component in olive leaf extract, has antibacterial, antioxidant, antimicrobial, anti-inflammatory, and immune-stimulating properties.