新渠道和新业态为国内宠粮品牌带来新机遇和低价竞争的新挑战。相比欧美日等宠物发达市场，我国宠物食品线上销售占比远高于线下。细分来看，传统电商增速放缓，而直播带货等新业态以及对应的抖音等新渠道保持高增长，尤其是宠物品类增速尤为亮眼。新渠道新业态为品牌带来新的销量增长曲线，品牌的达人推广/直播销售为主转向品牌自播销售为主的过程，其实是品牌文化和价值观输出、自身品牌效应逐步建立的过程。国产品牌在抖音平台上表现亮眼，新渠道和新业态为国产宠粮品牌带来品牌建设和销量新增长曲线的机遇。同时需要注意的是，直播带货业态以及电商平台间竞争带来的低价策略也为宠物食品行业的价格战埋下了伏笔。

上游：原材料依存度较高，成本下行阶段有望释放利润弹性。预制食品直接材料成本在总成本中占比极高，据味知香2022年报数据，肉禽及水产类直接材料占比达91.51%，因此原材料价格波动对预制食品成本端影响较大，从而影响其利润率水平。当前处于农产品/肉类/油脂类价格触顶后的回落阶段，成本持续下行有利于预制食品企业利润率提升。

Frozen French fries are manufactured from potatoes and served hot in different shapes, including crinkle-cut, thin strips, curly, and waffles. Frozen French fries can be deep-fried or baked and are a convenient snack worldwide. The growth of the global frozen French fries market is attributed to the expanding count of critical players offering their products with the incorporation of different cuisine flavors and seasonings. These key players extensively offer their products through online food delivery services and retail outlets. Retail services and foodservice chains have made ordering food items easy and convenient. Hence, all these factors collectively drive the frozen French fries market during the forecast period.

Frozen French fries are manufactured from potatoes and served hot in different shapes, including crinkle-cut, thin strips, curly, and waffles. Frozen French fries can be deep-fried or baked and are a convenient snack worldwide. The growth of the global frozen French fries market is attributed to the expanding count of critical players offering their products with the incorporation of different cuisine flavors and seasonings. These key players extensively offer their products through online food delivery services and retail outlets. Retail services and foodservice chains have made ordering food items easy and convenient. Hence, all these factors collectively drive the frozen French fries market during the forecast period.

The clean label movement emphasizes transparency in food labeling and ingredients. Consumers are increasingly scrutinizing food labels and seeking products with simple, recognizable ingredients. Butter, particularly organic and natural varieties, fits into this trend as it typically has a straightforward ingredient list consisting of cream or milk and sometimes salt.

Frozen French fries are manufactured from potatoes and served hot in different shapes, including crinkle-cut, thin strips, curly, and waffles. Frozen French fries can be deep-fried or baked and are a convenient snack worldwide. The growth of the global frozen French fries market is attributed to the expanding count of critical players offering their products with the incorporation of different cuisine flavors and seasonings. These key players extensively offer their products through online food delivery services and retail outlets. Retail services and foodservice chains have made ordering food items easy and convenient. Hence, all these factors collectively drive the frozen French fries market during the forecast period.

Frozen French fries are manufactured from potatoes and served hot in different shapes, including crinkle-cut, thin strips, curly, and waffles. Frozen French fries can be deep-fried or baked and are a convenient snack worldwide. The growth of the global frozen French fries market is attributed to the expanding count of critical players offering their products with the incorporation of different cuisine flavors and seasonings. These key players extensively offer their products through online food delivery services and retail outlets. Retail services and foodservice chains have made ordering food items easy and convenient. Hence, all these factors collectively drive the frozen French fries market during the forecast period.

Frozen French fries are manufactured from potatoes and served hot in different shapes, including crinkle-cut, thin strips, curly, and waffles. Frozen French fries can be deep-fried or baked and are a convenient snack worldwide. The growth of the global frozen French fries market is attributed to the expanding count of critical players offering their products with the incorporation of different cuisine flavors and seasonings. These key players extensively offer their products through online food delivery services and retail outlets. Retail services and foodservice chains have made ordering food items easy and convenient. Hence, all these factors collectively drive the frozen French fries market during the forecast period.

经历春节超预期动销表现，市场已经对此前悲观情绪有所修复，节后 淡季进入空窗期，下一阶段有待春糖集中消化后形成共识。渠道多数对全年持中性态度，但边际改善趋势基本确立，分歧在于节奏判断。我们认为当前淡季韧性犹在，头部酒企及地产酒回款节奏稳健，业绩仍具备较强确定性；承压较重的次高端库存去化趋势加深，有望逐步走出调整期。