啤酒属于大众品，天然具备规模天花板，多元化发展能够为企业打破 天花板实现企业规模的持续增长。由于啤酒属于大众品，受制于人口总量、结构以及经济发展等要素，经过一段时间的发展，销量通常会面临“增量 转存量”的局面，此时厂商通常会推动高端化战略寻求产品结构升级下的二次增长机会，但由于规模不断加大，增速不可避免将放缓。部分企业为了实现总体业绩的持续增长，通常会推动多元化发展战略寻求第二曲线，本次我们主要对日本两大啤酒企业的创新和多元化发展战略进行了研究，我们发现两大日本啤酒企业的多元化业务都始于原有啤酒业务的遇到天花板前做的布局准备和铺垫。

Coffee creamer is a cream substitute for milk or milk powder, which is used in coffee or tea extracts, chocolate beverages, and other food preparations. Coffee creamers are vastly available, as per consumers' tastes and lactose tolerance abilities, in dairy and non-dairy versions. Dairy coffee creamers contain lactose, and non-dairy coffee creamers are lactose-free. In addition, they are low in calories, come in a variety of tastes, are plant-based, nutritious, and contain natural ingredients like almond and soy.

Citric acid is a naturally occurring organic acid produced through fermentation. The scope of the report includes market segmentation by form, which is further segmented into liquid and anhydrous. The report covers the application segment by food and beverages, pharmaceutical, personal care and other applications.

Carbon fibers are fibers composed mostly of carbon atoms and have a diameter of about 3-15 micrometers. The carbon atoms are bonded together in crystals, which are aligned parallel to the long axis of the fiber. This alignment gives the fiber a high strength-to-volume ratio.

Makreo Research has released a detailed analysis titled “Global Banana Powder Market Size and Forecast (2019-2028) - By Type (Organic and Inorganic), Application, Distribution, Process,andGeography”, providing a comprehensive overview of the global market. The report delves into how trade impacts the market, examining import and export dynamics, and assesses the various demand and supply factors shaping the market. It analyzes the market's historical and current performance, including pricing trends and regional analysis. The report also highlights key players in the banana powder market, offering an in-depth examination of major companies, recent developments and detailed profiles. This comprehensive analysis empowers stakeholders and industry experts with a deep understanding of the evolving dynamics within this rapidly growing sector.

2024 年 7 月，食品饮料板块下跌 2%，子板块有涨有跌。其中，预加工食品、保健品、啤酒、其它酒、软饮料等子板块表现优异，当月分别上涨 3.17%、2.70%、2.70%、4.13%和 4.88%。当月，对食品饮料整体拖累较大的是零食板块，后者下跌 6.82%。同期，沪深 300 下跌 0.47%，食品饮料板块跑输大盘。

需求淡季，酒企延续聚焦市场秩序管控。7月份属于白酒淡季，整体平稳，渠道回款比例仍然较低，终端动销流速较慢，消费降级现象仍然存在；渠道对中秋国庆预期较为悲观，预计今年仍将演绎“弱预期，弱现实”。茅台通过控制发货量和发货结构，飞天严控发货，批价稳中有升；精品和生肖在放量下价格有所回落；供给端压力测试下，再次验证飞天稀缺性和厂家对渠道的定价话语权，长期中高端白酒的商业模式并未改变，仍是A股优质资产。当前主流酒企库存同环比具有上升，公司聚焦维护市场秩序和长期发展质量，主动下修短期增速。《决定》明确消费税征收环节后移并稳步下方地方，我们预计行业利润将进一步向强品牌力公司集中。

休闲零食是文化和风味的生意，中式零食具备“资源禀赋”，农业的突破和供应链的完善为新品类的发展提供可能。我们从“饼干之王”奥利奥说起，复盘奥利奥做对了哪些事情以及基于何种历史背景，探讨休闲零食大单品的必要性和可能性以及什么样的品类容易产生大单品。我们看好中国休闲零食行业的投资价值，期待中式零食大单品突围。

复盘日本乳业发展史，政策为先。日本乳制品发展历史较久，二战后的“学生奶”计划明显提振乳制品消费，为日本乳制品总量发展打下坚实基础。另一方面，政府主导调控生乳供给，起到均衡供需、平抑奶价的作用。当前，日本乳制品行业已进入成熟期，消费者心智成熟，产业链基础扎实，乳制品内部结构从液乳向干乳等品类转移。从原奶周期看，尽管在日本政府 的强管控下原奶周期仍然存在，因此我们认为原奶周期不可避免，强计划主要帮助上游生产拉平周期、降低振幅。产业链来看，上游日本“小奶农”体系下诞生出“一元收集，多元销售”的供应链体系，重塑产业链地位，弱势奶农群体在供应链上 获得较高话语权，而下游乳企基本都有百年历史，但是议价能力弱，是成本的接受者。