The clean label movement emphasizes transparency in food labeling and ingredients. Consumers are increasingly scrutinizing food labels and seeking products with simple, recognizable ingredients. Butter, particularly organic and natural varieties, fits into this trend as it typically has a straightforward ingredient list consisting of cream or milk and sometimes salt.

Frozen French fries are manufactured from potatoes and served hot in different shapes, including crinkle-cut, thin strips, curly, and waffles. Frozen French fries can be deep-fried or baked and are a convenient snack worldwide. The growth of the global frozen French fries market is attributed to the expanding count of critical players offering their products with the incorporation of different cuisine flavors and seasonings. These key players extensively offer their products through online food delivery services and retail outlets. Retail services and foodservice chains have made ordering food items easy and convenient. Hence, all these factors collectively drive the frozen French fries market during the forecast period.

Frozen French fries are manufactured from potatoes and served hot in different shapes, including crinkle-cut, thin strips, curly, and waffles. Frozen French fries can be deep-fried or baked and are a convenient snack worldwide. The growth of the global frozen French fries market is attributed to the expanding count of critical players offering their products with the incorporation of different cuisine flavors and seasonings. These key players extensively offer their products through online food delivery services and retail outlets. Retail services and foodservice chains have made ordering food items easy and convenient. Hence, all these factors collectively drive the frozen French fries market during the forecast period.

Frozen French fries are manufactured from potatoes and served hot in different shapes, including crinkle-cut, thin strips, curly, and waffles. Frozen French fries can be deep-fried or baked and are a convenient snack worldwide. The growth of the global frozen French fries market is attributed to the expanding count of critical players offering their products with the incorporation of different cuisine flavors and seasonings. These key players extensively offer their products through online food delivery services and retail outlets. Retail services and foodservice chains have made ordering food items easy and convenient. Hence, all these factors collectively drive the frozen French fries market during the forecast period.

经历春节超预期动销表现，市场已经对此前悲观情绪有所修复，节后 淡季进入空窗期，下一阶段有待春糖集中消化后形成共识。渠道多数对全年持中性态度，但边际改善趋势基本确立，分歧在于节奏判断。我们认为当前淡季韧性犹在，头部酒企及地产酒回款节奏稳健，业绩仍具备较强确定性；承压较重的次高端库存去化趋势加深，有望逐步走出调整期。

2024 年 2 月阿里系酒类行业线上销售额达 12.2 亿元，同比增 91.3%，销售量同比增 50.1%，销售均价同比增 27.5%。2 月子行业国产白酒销售额表现相对较好，同比增 138.3%。国产白酒类线上销售额占比最高，达 70.8%，白酒行业头部品 牌集中度环比-21.9pct 至 35.6%，啤酒行业头部品牌集中度环比-3.2pct 至 25.5%。

春糖规模略超 23 年，渠道仍持观望心态。24 年春糖参展企业 6600 家，糖酒会官方预估 3 天观展 40 万人次，规模有望恢复至疫情前水平。展会及论坛情况显示：1）白酒结构性差异延续，头部品牌热度明显高于中小品牌；大众品继续受益于性价比消费，热度延续且品牌间分化小于白酒。2）渠道仍以观望为主，现场逛展多于问询。3）市场分歧收敛后寻求观点交流，核心论坛仍有较高关注度。

复调行业历经“大起大落”，格局更迭优化，现迎来发展拐点：2020 年，新冠疫情的爆发推动复合调味品行业 C 端迎来高速增长，复调零售端市场规模 2017-2020 年 CAGR 达 12.5%。2021 年，行业迎来阵痛期，部分中小企业承压之下逐步出清。我们认为行业回调主因：1）疫情逐稳下外出就餐恢复，分流复调居家消费需求；2）企业需减少渠道库存积压；3）行业产能过剩导致供大于求；4）渠道历经快速扩张后治理亟需调整优化；5）消费者教育有待提升。历经调整后，目前行业格局优化改善，逐步趋于稳定，竞争态势有所放缓，截至 2023 年底，调味品在业存续企业相比 2022 年下降 4.6%。头部企业的迎来调整契机，各企业开始内外兼修，重新规划组织架构、产品、渠道、产能及目标。我们认为复合调味品行业现否极泰来，迎来崭新发展拐点。

Beyond Meat, Archer Daniel’s Midland, and Kellogg’s Morningstar Farms are Market Share of Top 4 Companies in Global Plant-based Food, 2021 industry titans leading from the forefront. More conventional and established rivals, such as Nestlé, is attempting to gain a competitive advantage by expanding their plant-based product portfolios, strengthening their distribution networks, and launching various advertisements.