Non-invasive: According to the U.S. National Library of Medicine, non-invasive refers to the tools which do not break the skin or physically enter the body. Drug delivery: According to BIS Research, drug delivery is the process of administering a pharmaceutical compound to accomplish a therapeutic effect. The most common modes of drug delivery are oral, topical, transmucosal, enteral, parental, and inhalation. Conventional drug delivery system: According to BIS Research, the conventional drug delivery system is the classical method for drug delivery into the body. Oral delivery, rectal delivery, subcutaneous delivery, buccal or sublingual delivery, intramuscular delivery, and intravenous delivery are the conventional drug delivery systems. Non-invasive drug delivery: According to BIS Research, it is the route of administration of a drug in which the systemic delivery of a drug is done non-invasively. According to BIS Research, non-invasive drug delivery refers to the devices in which the drug is delivered non-invasively or through a natural opening. The non-invasive drug delivery has various advantages over conventional drug delivery. These devices include digital respiratory devices used for inhalation of drugs such as smart inhalers, nebulizers, applications and sensors; closed-loop insulin pump (artificial pancreas), needle-free injector, and others.

The use of salicylic acid, a multifunctional ingredient that addresses many of the systemic causes of blemishes, is on the rise in the prevention of acne and related cosmetics. Salicylic acid’s usage is on the rise, with the researchers pointing out its development as an alternative to glycolic acid, marking it as a key growth factor. Cosmetics with acne-fighting proper ties are currently witnessing a boost because of the rise in adults suffering from acne. The Journal of American Academy of Dermatology notes that 54% of women over 25 have at least some facial acne. As a result, beauty brands are incorporating acnefighting proper ties into color cosmetic ranges, and acne-fighting foundations are offered by brands, like Clinque, Almay, Neutrogena, and Lancome. Salicylic acid has been found to exfoliate, degrease the skin, reduce inflammation, and improve the appearance of pores, and it is increasingly being used as a staple ingredient in acne-related skincare products. This variety of application is seeing fur ther expansion, despite the belief that sufferers of recurring acne should avoid salicylic acid peels, due to the chemical reacting badly with the skin.

The global wheat seeds market (henceforth, referred to as the market studied) was valued at USD 2,731.0 million in 2019, and it is projected to reach USD 3,571.1 million by 2025, at a projected CAGR of 4.6% during the forecast period, 2016-2025. Wheat is a major part of the diet of the consumers across all the regions, and the demand for the same is increasing, owing to the rise in the population and the increase in the wheat-based manufactured products, such as breakfast cereals and pastries. Thus, this is expected to drive the global wheat seeds market during the forecast period. Moreover, wheat serves as an important part in agricultural feedstock for animals and is majorly used in making biofuels, which may be replacing fossil fuels in the years to come. Thus, good quality wheat seeds are demanded by the farmers to serve the factors mentioned above. In 2018, the US Wheat Associates stated that over the past ten years, the global human wheat consumption has increased 90 MMT, while feed wheat usage has increased 16 MMT, which indicates a growing need for wheat seeds

Further, players are producing and replacing traditional tubes and upgrading as per the government regulations for the medical imaging diagnostics. In September 2019, Richardson Healthcare announced it received CE Mark approval for the ALTA750 X-Ray Tube. This ALTA750 is a form, fit, and function replacement for the Canon/Toshiba CXB-750D/4A. Richardson ships the tube with a new cable and heat exchanger and offers a full warranty. The CE Mark confirms that its product meets the requirements of the European Medical Device Directive, and signals conformity to patient and user safety and device performance standards in the European Union. Richardson currently stocks the ALTA750 and other replacement parts for the diagnostic imaging equipment in its Amsterdam facility in The Netherlands for quick availability throughout Europe. Emerging economies are claiming a growing share of global healthcare consumption, including medical devices and related procedures, owing to relative economic prosperity, growing medical awareness, and increasing (and increasingly aging) population.

The high prevalence of digestive disorders drives the demand, for probiotic foods, across various consumer groups, globally. Yogurt, in both spoonable and drinkable form in different flavors, is the most preferred among the probiotic food. The progressive shift of consumers in the United States toward the digestive health-oriented products drives the market for probiotic food products. This has led yogurt to hold a 38% share in the sales value of the probiotics market in the country. The on-going trend of healthy dietary and snacking options among the Asian population is yet another factor, driving the sales of probiotics, such as kombucha, yogurts, probiotic drinks, and others, across the region. Additionally, probiotics found in sauerkraut, pickles, and other fermented food and beverages, such as kefir, buttermilk, tempeh, kimchi, and miso, have all been par t of commoner's diet in Europe.

The protein alternatives market is witnessing a shift in consumer demand from animal protein to plant protein. This inclination toward plant-based diet is associated with different factors, such as sustainability issue, health awareness, ethical or religious views, and environmental and animal rights. Meat proteins provide the required amino acid content to the body but are associated with high cholesterol levels and other related issues, as a result of which, people are shifting to a vegan source of protein. Moreover, dairy proteins are also associated with the required amino acid content for the body, but according to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), lactose intolerance (inability to digest lactose) affects 30-50 million Americans, and over 90% of the adults in east Asia. Consumers around the world are inclining toward plant-based protein diets. Around 33% of Canadians and around 17% of Australians have turned into flexitarians.

With the increasing complexity around online adver tising, coupled with the premium pricing charged for ad blockers, marketing and adver tising companies are looking for alternative solutions that will enable them to display their adver tisements or messages. This presents the DOOH market with a lucrative oppor tunity, which may boost its adoption over the forecast period. According to the Outdoor Adver tising Association of America (OAAA), in 2018, the top spenders, in terms of OOH, included Geico, Netflix, Google, American Express, Apple, McDonalds, Metro by T-Mobile, Amazon, M&Ms, Chevrolet, Facebook, and Universal Pictures, among others, with Apple and McDonalds retaining their top spots. The mobile location marketing is gaining traction, as it enables billboard owners to offer more informed choices regarding ad placements to the companies wanting to place the ad. This is expected to increase the adoption of DOOH over the forecast period

The need to increase storage capacity has become an opportunity for every major enterprise, as there is a continuous rise in data and respective applications. Globally, the amount of data is set to grow drastically in the next six years, to more than 44 zettabytes. The amount of information produced by machines, such as Internet of Things (IoT), is likely to account for about 10% of the worldwide data. It is estimated that, currently, 60% of data in digital world is produced in mature markets, such as Germany, Japan, and the United States. However, this situation may reverse in 2020, and the emerging markets, such as Brazil, China, India, Mexico, and Russia may account for most of the world’s data. The rising percentage of energy consumption by data centers, over the years, has alerted the governments across regions, like the United States and Europe, who have been regulating the energy consumption regularly. GreenPeace, a green data center community, for instance, highlighted the increasing energy consumption by the IT sector since 2012. As a central repository that stores and manages data, data centers play a crucial role in an economy. Green data centers are getting integrated with green technology that creates better sustainability and more energy efficiency in the form of better lighting, electrical, and mechanical works. The traditional technology not only consumes a gigantic amount of electricity, but also water, in millions of gallons, for the purpose of cooling. Low impact data centers run on clean and renewable energy sources, such as solar, wind, and water energy.

The need to manage limited space and high rack densities, in order to reduce IT system downtime, has been driving the data center infrastructure management (DCIM) market’s growth, since the past few years. According to AFCOM estimates, the current rack density is valued at 16.9 kW in data centers. According to a study conducted by the Data Centers Association (AFCOM), close to 67% repor ted an increase in rack density in the past three years. Moreover, the study highlights that with an average power density of about 7 kilowatts per rack, most data centers face challenges in managing their IT workloads with traditional air-cooling methods. Factors driving the rack density include the growth of cloud computing, Big Data, and AI. It is highly essential to mange IT, since more equipment is fit into the data center space. Such facts indicate the need for solutions such as DCIM. Initiatives, such as the Data Center Optimization Initiative (DCOI), are aimed at reducing the costs of physical data centers and maintaining minimum PUE rates. This is encouraging enterprises to consolidate and maximize the use of their existing infrastructure. Such initiatives prompt the need for data center services. Moreover, the high penetration of cloud computing augmented the competitiveness of the industry, as various companies, such as Google and AWS, are actively investing more in this technology. This is expected to aid in the scaling of data center resources. Furthermore, it is expected to gain more visibility in data activities.

Biometrics have rapidly established itself as the most per tinent means of identifying and authenticating individuals in a reliable and fast way, using unique biological characteristics. The global biometrics market is increasing at a rapid pace owing to the need to combat the rising security challenges. Fingerprint, facial recognition, eye/iris recognition, and voice recognition are being used to authenticate the consumers today. The increasing connectivity and digitization have increased customer interactions with devices and services, which is further demanding identity authentication for access. The increasing awareness of the need for sophisticated biometric security, widening the scope of applications of biometrics technology in consumer electronics, to improve customer experiences, and technological advancements are expected to drive the growth of the market over the forecast period. Rising demand for ease and convenience, availability, and reachability of biometrics is expected to create opportunities for the market fur ther. According to the findings of a survey commissioned by VISA, consumers are ready to leave the password behind. 70% of consumers believe that biometrics are always more comfor table as they do not involve memorizing passwords. More than 65% of consumers are already familiar with biometrics, while 86% are interested in using biometrics to verify the identity or to make payments. The rapid proliferation of the internet and the growth of mobile devices has led to increased payments through mobile. This mode of payment is anticipated to experience significant growth over the next few years.