In 2015, Asia-Pacific (APAC) accounted for the highest share (41.58%) of the global molecular sieves market in product consumption. APAC, led by India and China, will emerge as the leading region both in terms of production and consumption of molecular sieves during the forecast period. Economic growth in key developing countries, such as India and China, has been generating continuous growth in the oil and gas, petrochemical, construction, and automotive industries. These industries require desiccants such as molecular sieves to adsorb moisture content in products.In terms of end-use consumption, the oil and gas industry accounted for the largest share with 48.39% of the global molecular sieves market in 2015. Molecular sieves have high demand from the oil and gas industry. The oil and gas industry uses molecular sieves to dehumidify the industrial gases that need to be used in production processes. These sieves are used to dehydrate and clean up gases like propane and butane. Even they help to remove mercaptans, CO₂, H₂S, and other particles from natural gases. Molecular sieves also remove contaminants from natural oil feedstocks efficiently and economically. As oil and gas production

increases and the industry grows, the consumption of molecular sieves will in turn increase.The strong oil and gas and petrochemical base in MEA, due to supportive government regulations and high R&D expenditure on the oil and gas industry in this region, has a positive impact on the demand for molecular sieves.

Smartphones and tablets require high security, as they contain valuable and important data such as personal messages, contacts of friends and colleagues,private photos. Vendors in the mobile security software market are developing and innovating new applications to protect the data stored in smartphones.For instance, in March 2015, Kaspersky Lab, a UK-based cyber security company,launched Phound, an anti-theft app for Android devices. It will help end-users keep their mobile data safe in case of theft or misplacement. The app also helps to find a lost device quickly while protecting the valuable information stored in it. Another feature included in the app is an alarm. Once this alarm is activated, it makes a loud noise until the user enters a secret code. In addition, users can remotely

remove their personal data like messages, contacts, and photos from the device if required.

The global mobile pet care market is expected to grow at a CAGR of 5.27% during the forecast period. The market is driven by the need for convenience in reducing travel time among pet owners who have hectic lifestyles. Service providers are customizing their vehicles to accommodate more equipment and storage space to provide efficient mobile pet care services to clients. Hanvey Engineering and Design, Bowie International, Dodgen Mobile Technologies, and Odyssey Mobile Grooming are some of the mobile van manufacturers providing customized solutions for mobile pet care service providers. The mobile grooming service is expected to grow at a CAGR of 5.66% during

2015-2020. The segment's fast-paced growth can mainly be attributed to the high number and frequency of customers opting for these services for their pets.Grooming services are needed often to maintain pet hygiene, whereas veterinary care services are used only at certain instances, mainly when the pets fall sick,their vaccinations are due, or for regular check-ups. The mobile pet care service providers are indulging in multimedia advertising to showcase their offering and attract potential customers. For instance, in addition to using their vans to advertise their service offering, the service providers are also posting their advertisements on bulletin boards of vet clinics, animal shelters, pet stores, and animal-related businesses.

The global mobile negative-AND (NAND) flash market is expected to grow at a CAGR of 8.2% during the forecast period. NAND flash is gaining more popularity over dynamic random access memory (DRAM) as it does not have to be powered continuously to retain data.Vendors are shifting their focus from the production of 2D NAND to 3D NAND, as the latter stores more bits of data per layer of memory cells and lowers the cost per gigabyte.The smartphone and tablet application segments are the two largest segments of the global mobile NAND flash market. NAND flash is ideal for portable devices due to its non-volatile feature and hence it is widely used in smartphones and tablets.

The smartphone market is growing at a CAGR of 7.61% and the tablet market is growing at a CAGR of 8.32%, which provide an incentive for NAND flash vendors.

Mobile identity management plays a vital role in identity and access management technology. Mobile identity management is used to identify, access and pay for online services like banking. However, with the increasing variety of digital content that can be accessed through mobile devices, the regulatory bodies are facing challenges in developing privacy safeguards that will encourage the development

of new applications.The National Strategy for Trusted Identities in Cyberspace in the US and the Identity Assurance Programme in the UK are a few initiatives rolled out by the respective countries to define digital identity. This will play a key role in enhancing trust among the users to exchange information related to digital identity management.

Increased adoption of smart devices such as smartphones, tablets, and laptops is contributing significantly to the market growth. Connected devices (smartphones and tablets) will continue to drive the industry momentum.High-scale deployment of LTE networks for better connectivity is favoring the market. The availability of enhanced cellular connectivity is boosting the growth of the global mobile hotspot router market. Decreasing costs of connectivity services throughout the globe has become a prominent factor for increased growth of this market.Increase in online retail activities through smart devices aids the market growth.More than 115 million non-smartphone connected devices (mobile PCs, tablets and mobile hotspot devices) were sold worldwide in 2015 owing to the demand for the

internet to access information.

The global mobile backhaul equipment market will grow steadily during the forecast period, as telecom operators are upgrading their network to high-speed packet access (HSPA+) and long-term evolution (LTE).Mobile network operators serving the global mobile backhaul equipment market are shifting from fiber and copper networks to microwave because of shorter time to market.The Americas, EMEA, and APAC have an increased penetration of smartphones and growth in mobile data traffic.The market has become competitive due to the increased presence of Chinese vendors in APAC and MEA. These vendors are investing heavily in R&D for providing sustainable, innovative low-cost products and business models in the market.Vendors are using millimeter wave, an upcoming technology, to manage the data traffic growth and provide better services to consumers.

The use of mobile application development solutions by enterprises is set to reach 90% by 2020. The in-house development of mobile application development solutions is among the major factors powering the growth of this market.Mobile-first and cloud-first strategies in enterprises have created significant demand for application development solutions and services. In addition, trends in information technologies such as BYOD policies have attracted many subscribers to mobile application development solutions.Developers are embracing advanced and agile application development methodologies such as DevOps and cloud integrated development environment (IDE). DevOps adoption in enterprise application development services is increasing at a significant rate.

Around 30% of enterprises have already adopted mobile and web analytics in their marketing strategy. Most of the companies that have adopted mobile and web analytics are retail companies such as Amazon, Walmart, Target, Alibaba, and Flipkart. Mobile and web analytics help a company understand customer preference and behavior to formulate strategies and remain competitive in the market. Around 60% enterprises are planning to adopt mobile and web analytics by the end of 2018. The companies are planning to gain market presence, profit, and to increase customer reach.Web analytics is a widely used analytics among the enterprises, along with spreadsheets and campaign automation. Web analytics coupled with spreadsheets and market automation tools can automate the entire digital marketing scenario right from information collection to advertising and marketing.

In 2015, Asia-Pacific (APAC) accounted for the largest share, 54%, of the global mining chemicals market. It is a key regional market and is projected to grow at the highest CAGR, 9.34%, among the geographic segments. This growth has been attributed to the increasing mining activities in the developing countries of the region and favorable government policies. The rising private and foreign investment

in the region has also been an important driver in the region's market. China, India,and Australia are the key markets in APAC.Many countries are enforcing stringent regulations on the mining chemicals processing industry to minimize the environmental hazards caused by mining activities and to encourage eco-friendly practices. With this in view, the mining chemicals industry has been developing specialized chemicals, such as granular activated carbon, liquid sodium aluminate, sodium hydroxide, ferric chloride, and dewatering polymers, to treat mining water and waste that has been polluted by this waste.Rapid industrialization and urbanization in developing countries is encouraging the demand for metals and minerals heavily. Many new mining fields have been opened in these and other areas to cater to the rising demand.