The high prevalence of digestive disorders drives the demand, for probiotic foods, across various consumer groups, globally. Yogurt, in both spoonable and drinkable form in different flavors, is the most preferred among the probiotic food. The progressive shift of consumers in the United States toward the digestive health-oriented products drives the market for probiotic food products. This has led yogurt to hold a 38% share in the sales value of the probiotics market in the country. The on-going trend of healthy dietary and snacking options among the Asian population is yet another factor, driving the sales of probiotics, such as kombucha, yogurts, probiotic drinks, and others, across the region. Additionally, probiotics found in sauerkraut, pickles, and other fermented food and beverages, such as kefir, buttermilk, tempeh, kimchi, and miso, have all been par t of commoner's diet in Europe.

财政部、海关总署、税务总局发布《关于海南离岛旅客免税购物政策的 公告》，自 2020 年 7 月 1 日起实施，公告明确：离岛旅客每年每人免税购物 额度为 10 万元，不限次；扩大免税商品种类，增加电子消费产品等 7 类消费 者青睐商品；仅限定化妆品、手机和酒类商品的单次购买数量；旅客购买商品 超出免税限额、限量的部分，照章征收进境物品进口税；具有免税品经销资格 的经营主体可按规定参与海南离岛免税经营。

火锅在我国拥有悠久的历史，17 年我国火 锅行业的规模已经达到 4362 亿元/+10%，在各式菜系的比较中，火锅行 业的市占率达到 13.7%，市占率排名第一，是我国餐饮第一大品类。

The protein alternatives market is witnessing a shift in consumer demand from animal protein to plant protein. This inclination toward plant-based diet is associated with different factors, such as sustainability issue, health awareness, ethical or religious views, and environmental and animal rights. Meat proteins provide the required amino acid content to the body but are associated with high cholesterol levels and other related issues, as a result of which, people are shifting to a vegan source of protein. Moreover, dairy proteins are also associated with the required amino acid content for the body, but according to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), lactose intolerance (inability to digest lactose) affects 30-50 million Americans, and over 90% of the adults in east Asia. Consumers around the world are inclining toward plant-based protein diets. Around 33% of Canadians and around 17% of Australians have turned into flexitarians.

Consumers have started opting for meat-based breakfast options, including bacon, over other breakfast options, such as pancakes, due to the changing palates and willingness to try new products. A significant portion of the population in the United States consumes bacon in breakfast, paving the way for more foodservice outlets to introduce bacon-based breakfasts. Globally, the consumers have also started opting for breakfast from foodservice outlets, such as quick-service restaurants (QSRs) to eat on-the-go. This factor paves the way for the outlets to include more bacon-based breakfast options. Fast-food chains, such as Burger King, Carl's Jr., and McDonald’s, have introduced more bacon options in different flavor profiles to their food menus, in order to cater to consumers’ demand. With breakfast appearing on more menus across restaurants, the foodservice outlets are incorporating more items, such as bacon, and creating meals in different flavor profiles, such as maple bacon, to satisfy the breakfast cravings of consumers who are willing to try new products. This, in turn, is expected to help the outlets to expand their customer bases, with dynamic product offerings. 

短期估值推动股价，个股屡创新高：从2 月3 日至今，SW 食品饮料板块涨幅27.51%，其中饮料制造板块涨幅8.84%，食品加工板块涨幅41.60%，食品加工板块超额收益明显。分区间来看，一季度业绩推动食品加工板块跑赢大盘；而从5 月份以来，二季度业绩尚未完全明朗，食品饮料板块整体涨幅达到13.61%，主要受益于估值修复。其中饮料制造板块实现14.51%的增幅，食品加工板块继续延续强势，5 月份以来期间上涨幅度达到11.38%。这期间共有24 只个股创历史新高，其中白酒6 只、啤酒1 只、乳制品1 只、肉制品1 只、调味品6 只、食品综合9 只。其中食品综合板块里，创新高个股皆为必选宅产品，受益于疫情宅家的趋势，均实现较好的动销。