A golf cart is electric powered or gas-powered low speed vehicle originally manufactured for use in golf courses. Golf cart is very light weight and compact in size. Features such as availability of radio, windshield, rear seat, and others make it popular across various areas including stadiums, golf course, and hotels. Presently, golf carts are categorized as electric golf cart, gasoline golf cart, and solar golf cart based on technology. This ensures flexibility in terms of usage of different types of golf carts as per availability. The report also covers the golf cart market based on application. The market is categorized into golf course, personal services, and commercial services, and covers the market size as per usage.

Football, also known as soccer, is a famous sport across the globe, especially in European countries. Football leagues such as the FIFA World Cup, UEFA Champions League, and UEFA European Championship promotes market growth. Football leagues used to do a huge promotions such as sponsorship, promotion of jerseys, broadcasting matches, and making of football anthems during world cups with celebrity endorsement, which increases interest of playing football among customers. Furthermore, a football league generates enormous income. Thus, the increasing trend of football leagues influence the investors as well. Mainly these investors are the sports brands, which seek opportunity in their brand promotion through sponsorship and investments. Moreover, there are some football associations that promote interest of customers in the football market. Such football associations are present in almost every city or country. Furthermore, these promotions encourage fitness and health-conscious customers to adopt football as sports or use it in exercises. Hence, such factors promote growth of the football market.

上周沪深300指数上涨0.04%，申万传媒指数下跌1.25%，跑输沪深300 指数1.29个百分点。个股方面，上周涨幅较大的有万达电影（+8.23%）、 昆仑万维（+5.16%）、游族网络（+5.08%），跌幅较大的有芒果超媒 （-16.76%）。

一周观点：1）游戏龙头H2 拐点，新品表现不俗，内容储备丰厚，VR/AR 等新技术有望打开增长空间；2）工业B2B 电商龙头，国联股份持续高增长； 3）营销龙头分众传媒，优质点位持续增长；4）去中心化内容生态及产业链 迎电商旺季，平台及MCN 等服务商龙头等亟待关注。

Q3 业绩环比逐渐改善，低估值游戏板块和优质流媒体有望获得更多关 注：核心公司Q3 爆款游戏表现较好，业绩环比有所回升，随着新产品 逐步进入变现期，其变现能力逐步显现；同时随着游戏出海的持续进 行，海外市场有望成为游戏公司发展的新驱动因素。优质流媒体公司随 着Q3-Q4 的热门综艺和影视剧持续推出，有望持续推动业绩增长。建 议关注标的：三七互娱、芒果超媒、吉比特、宝通科技。