The report analyzes the Tea market in accordance with type, packaging, distribution channel, application, and Region. It includes the revenue generated from sales of tea across North America, Europe, Asia-Pacific, and LAMEA. In addition, a detailed description on various tea types, such as green tea, black tea, oolong tea, fruit/herbal tea, and others, along with different packaging available for tea, that is, plastic containers, loose tea, paperboards, aluminum tins, and tea bags are included. Moreover, the different distribution channels of tea, namely, supermarkets/hypermarkets, specialty stores, convenience stores, online stores, and others are described in detail in the report. The major applications of tea, that is, residential and commercial, are also explained thoroughly. To present a detailed market assessment, this study also considers factors that influence the Tea market, which include the trends, drivers, restraints, and opportunities while predicting the revenues from 2019 to 2026.

从历史发展进程与对标国外两个角度看，我国休闲食品行业目前处于高速增长期，居民人均消费水平的提升和产品、渠道、 消费、技术的升级对行业发展提供有力支撑，需求端引导的行业爆发初露端倪。

Plant-based beverages are natural and chemical-free milk products derived through grains, seeds, or nuts. They act as a substitute to dairy products for consumers who are allergic to dairy products. Some of the major plant- based beverages are coffee, RTD tea, coconut water, soymilk, and rice milk. The sources of plant-based beverages products covered in the report comprise soymilk, almond milk, rice milk, and other sources, which include coconut, oat, hemp, peanut, cashew, and others. Soymilk is more prominent segment, owing to huge demand of soy-based soft drinks in the global market.

经历黄金十年后，行业进入深度调整期。外部政策的出台及安全事件的曝光为13年行业进入调整期的导火索，内部失衡使得消费、价格、渠道泡沫破裂为必然结果。15 年春节开始白酒行业逐步复苏，五粮液、泸州老窖等头部企业进行恢复性提价。相较于09 年调整期，本轮调整期持续时间更长，且影响更深远。

中国是全球最大的酒精饮料生产国和消费国，其烈酒生产量占世界烈酒总生产量的三分之一，啤酒生产量占世界啤酒总生产量的五分之一。中国啤酒产量连续18年位居世界第一。受消费减少影响，2019年所有酒精饮料的产量持续下降。2019年白酒产量同比下降9.8％至79亿升，啤酒及葡萄酒产量分别同比下降1.2％和28.3％至377亿升和4.51亿升。虽然酒精饮料产量持续下降，但2019年软饮料产量却同比跳涨13.3％至1.776亿吨。

行业盈利能力：高端白酒抗压能力较强，次高端和区域龙头分化严重。2019 年申万白酒上市公司实现营业总收入2451.16 亿元，同比增长16.24 %；归母净利润822.07 亿元，同比增长17.80 %，收入、利润增速同比放缓。另外，2020Q1 实现营业总收入为775.22 亿元，同比增长1.25 %，归母净利润301.91 亿元，同比增长9.26 %，受疫情影响，白酒板块整体增速继续放缓。

我们分析了休闲零食行业线上销售相关特征数据，天猫淘宝休闲食品行业交易额存在典型季节性特征，在2020 年春节期间交易额受疫情对物流的影响较去年同期降低3.54%的情况下，2019 年12-2020 年2 月份的销售额整体同比向上，3 月交易额回升，较去年同期增长33.44%，2020 年Q1 休闲食品线上交易额较去年同期增长12.29%。头部企业地位稳固，近一年来三只松鼠、百草味、良品铺子稳居全网交易额前三。消费用户中女性占比较大，整体呈年轻化特征，在中部、东部、南部分布较为集中，支付偏好中位数在40 元前后，各价格区间分布较为平均。

酒水：1）白酒：茅台线上表现突出，长尾效应为中小企业带来机会。阿里线上渠道白酒销售额6.89 亿元，同比+262.3%。分品牌看，茅台、五粮液、泸州老窖销售额分别为3.35/0.27/0.25 亿元，市占率分别为48.6/3.9/3.6%。2）啤酒：旺季将至，啤酒行业线上促销加码。阿里线上渠道啤酒销售额1.67 亿元，同比+73%。分品牌看，青岛、哈尔滨、科罗娜排名前三，市占率分别为12/11/8%。