Workplaces should have health-promoting activities or organizational policies, designed to support healthy behavior and to improve the health conditions of their employees. The corporate wellness programs are, thus, designed to support and encourage a holistic approach to employee wellbeing, by creating an organizational culture of health. Wellness programs not only benefit the employees’ health conditions, but also reduce absenteeism and lead to more energized, productive workers, and therefore, greater productivity within the firm. With the increasing prevalence of chronic illnesses, the demand for workplace wellness programs is increasing across the world. Therefore, both the government and private health insurers have begun offering programs that help the working population live a stressfree and healthy life. Many companies in Unites States, Europe, and Asia have implemented effective programs that include numerous training activities, for the wellness of their employees. These activities include training events, forums, fitness centers, health checkups, and awareness sessions, using banners and brochures. Widespread awareness has contributed significantly to the reduction of prejudices associated with this issue and has broadened the program's credibility.

One of the major factors driving the growth of the companion diagnostic market is the increasing demand for personalized medicines and awareness about the same among the population. With companies increasing their collaborations for better biomarkers and diagnostics to focus on cost regulations, there have been significant number of oppor tunities for their application in indications other than in cancer, like cardiovascular and neurological. The high rise in capital is the basis for the prosperous future of this market. Companion diagnostics is becoming an indispensable part of personalized medicine and is expected to gain prominence in therapeutics used for the treatment of various diseases. The use of companion diagnostics is taking up a central role as an important treatment decision tool for a number of oncology drugs, and it is also reflected in the way the FDA classifies these assays in relation to risk. In the United States, companion diagnostics assays are classified as IVD class III products, representing a highrisk category, and consequently the highest level of regulatory control.

Conductive polymers are class of intrinsically conductive polymers (ICPs) that conduct electricity. Conductive polymer showcases electrical and optical properties similar to that of metals and inorganic semiconductors. It can be engineered to be biodegradable, biocompatible, and porous. It is widely being used in the diode, microelectronics industry, electrochromic display, batteries, and photovoltaics. The report on conductive polymer focuses on various trends associated with growth factors of the conductive polymer market. Moreover, it provides information on various types of conductive polymer such as polyaniline (PANI), polypyrrole (PPY), polyphenylene vinylenes (PPV), PEDOT, polyacetylene, and others (polythiopenes (PT) and poly P-phynylene sulfide (PPS) & LCP), and focusses on their market potential. In addition, the report includes analysis of applications, which include anti-static coatings, photographic film, solar cell, display screen, capacitor, and others. Furthermore, the report analyzes the various drivers, restraints, and opportunities in the conductive polymer market, which further increase consumer acceptance across various regions. In addition, the volume and revenue of the market is provided in the report in terms of tons and $million.

Cognitive computing is a next-generation system that interacts in human language and helps experts to make better decisions by understanding the complexity of unstructured data. The global cognitive computing market encompasses technologies such as natural language processing, machine learning, automated reasoning, and information retrieval, which are used in translating unstructured data to sense, infer, and predict the best solution. The research conducted provides details on the products of technology, its applications, end users and the companies operating in the region along with their key strategies. By region, the global cognitive computing market is segmented across North America, Europe, Asia-Pacific, and LAMEA (Latin America, Middle East and Africa).

The report provides dynamics and trends related to the global clinical nutrition market. In addition, it presents the estimations and forecast of the market. Moreover, the study estimates revenue generated from the sales of clinical nutrition products. The revenues are confined to the clinical nutrition options to maintain health. These products aid to improve the metabolic system of the body by providing adequate supplements such as minerals, vitamins, and others.

Biomarker can be defined as a naturally occurring gene, molecule, or a characteristic that can be quantitatively analyzed and assessed as an indicator of a pathogenic, normal biological, or a pharmacological response to a therapeutic intervention. Biomarkers are identified by diagnostic processes, assays, and certain interventions. Any anomaly identified in the biomarker indicates the presence of a disease such as cancer; thus, this process can be quantified and interrelated with disease, health, or drug treatment. The cancer biomarkers market report covers revenue generated from sales of instruments used in cancer biomarker diagnostic procedures. However, applications of cancer biomarkers in research, clinical trials, drug development, drug validation, risk assessment, and drug formulation are excluded from the scope of this report. The report also excludes revenue generated from services provided by physicians in the cancer biomarker diagnostics procedures.

The current market for cervical cancer diagnostics is growing at a healthy rate, which is primarily attributed to the increasing involvement of the government organizations in cervical cancer screening programs and increasing burden of the disease across the world. PAP and HPV tests are vital for diagnosis of cervical cancer. Mostly these tests are performed together for the patient age group between 21-65 years. As per the International Agency for Research on Cancer, more than 85% of cervical cancers patients are from the developing countries, which demands better efficacy screening and treatment programs for women health. Since the cancer progression is slow and may take up to 20 years to develop into an advanced stage, there are many opportunities to stop the disease before it becomes fatal. At present, there are many cities in the emerging market that lack resources for a good laboratory with highly trained cytotechnicians and other specialized staff, which is among the major challenge for good results from Pap testing. With the advancement in HPV tests, the possibility of preventing the cervical cancer has increased even in the low-resource countries (developing countries) because HPV tests are becoming more affordable. Along with that, cost-effective strategies are being implemented by the countries to leverage self-sampling.

Biocides are products or chemicals that combat pests or microorganisms. These are generally used to control and kill harmful and unwanted organisms such as mold, bacteria, algae, insects, and rodents. Biocides represent various products such as disinfectants, wood preservatives, rodenticides, antifouling agents (on boats), in-can preservatives, used in homes, public places such as hospitals, and industries. Biocide preservation applications are leading the market, accounting for the largest consumption of specialty biocides in both volume and value terms. Despite regulatory pressures, reducing the number of biocides depending on their concentrations in end products, blends of carefully selected biocidal active substances in optimal ratios, coupled with new technical advancements can provide improved preservation solutions without the need for cautionary labeling.

The global fast food market encompasses fast food product types namely burgers/sandwich, pizza/pasta, chicken, Asian/Latin America food, seafood, and others. Based on end user, the market is segmented into fullservice restaurants, quick service restaurants, caterings, and others. Region wise, it is segmented into North America, Europe, Asia-Pacific, and LAMEA. Further, the report also covers the strategies adopted by the key market players to sustain the competitive environment and increase their market share. McDonalds, YUM, Subway, Wendy’s, Domino’s Pizza, Burger King, and Jack in the Box are some of the major players discussed in the report, which cater to the fast food market. Increase in number of restaurants has fueled the growth of the global fast food market. However, the introduction of fast casual food is posing a threat to the fast food market. To understand the market drivers, restraints, and opportunities are explained in the report. Further, the key strategies adopted by the potential market leaders to facilitate the effective planning have been also discussed under the scope of the report.

Encryption is one of the fastest emerging data security solutions, which protects confidential data from being accessed by unintended users. The main purpose of encryption is to protect the confidentiality of the data stored in files/folders and disks and data travelling over wireless network, depending upon the security and compliance needs of the organization. Rising number of data breaches and increased compliance regulation among the developing nation drives the growth of the market. In addition, rise in adoption of cloud and virtualization among enterprise fuels the growth of the market. However, high capital investment and limiting the use of encrypted devices in some of the countries hampers the growth of the market. Furthermore, widespread adoption of IoT technology & cloud services and ongoing technological advancement in encryption chip are expected to provide lucrative opportunities for the growth of the market.