莱茵体育自转型体育行业以来，历经探索和实践，确定了长期发展的“两大核心体系”，即“社会公共体育服务体系”及“优质 IP 赛事运营体系”。通过全力打造“赛事+场馆”两大核心平台，并联合境内外专业体育机构实施运营、推广，实现“体育赛事、体育传媒、体育金融、体育网络、体育地产、体育教育”六大业务平台融合发展的目标，最终公司将成为一个具备上游 IP 资源、中游运营服务体系、下游多渠道变现通道的生态圈层和平台型上市公司，以实现体育产业的长期可持续健康发展。 

在 2010 年至 2015 年间，全球高尔夫球市场规模稳定增长，年复合增速为 2.2%。在 2015 年，全球的高尔夫球场的数量超过 34000 家，高尔夫用品市场规模达到 118 亿美元。其中，球杆和高尔夫球服饰的销售收入在高尔夫用品零售额占比最高，分别达到 39.6%和 39.1%。美国，日本和韩国分别是全球前三大高尔夫球市场，占全球高尔夫产品市场的比例分别达到 37.3%， 25.4%和 8.5%

申万宏源传媒互联网团队详细拆解重点跟踪100家传媒&教育&互联网公司2016业绩，预测重点公司2017盈利，剔除并表因素，内生增速30%-80%以上的公司，有且只有一个特征：公司商业模式上具备平台级或类平台公司特征，具体表现在3点：1）财务指标全面领先。公司在市占率、毛利率、ROE、现金流、净利润复合增长率等指标上，大幅领先行业；2）三层级可持续增长。公司具有成熟、成长和新兴孵化三层级可持续增长业务结构，确保公司利润可持续内生增长；3）远见与执行领先行业1-3年。公司领导团队主业DNA纯正，在过去10年长周期产业迷雾中，多次证明能自身把握产业变革拐点，以卓越远见率先找到行业新方向、新技术、新模式，并不断落地新兴业务战略，兑现业绩。

根据工信部公开数据，3G/4G移动宽带用户持续增长，到2016年12月已经占整体移动电话用户规模的71.2%。随着4G网络建设的不断成熟，更多的2G/3G用户将向4G转换，并随着未来5G网络正式实现商用之后，移动网络环境渐臻佳境，用户移动网络成本进一步降低，同时也为移动短视频内容消费和产品创新带来坚实的底层基础和广阔的市场空间。

市场综述：上周上证综指、深证成指、创业板指涨跌幅分别为 0.77%、0.62%、 -0.02%，传媒行业指数涨跌幅为 0.67%。细分到传媒细分子行业来看，各个子行业表现较大差异，其中人工智能指数涨幅最大，而迪士尼指数跌幅最大。

Earlier, gaming was limited to board games and handheld video games. The growing popularity of PCs and electronic devices aided by the increased internet penetration has led to the development and commercialization of games. Consumers are now heavily dependent on interactive entertainment such as video games. Video games are electronic games that require a video interface for human interaction. Video devices may vary depending on the game. These devices/screens include TVs, PC monitors, and mobile displays. Depending on the type of screen, the market is segmented by type of device. Video games are available in two formats: digital and physical. The digital format requires no physical disc to play, while the physical format requires a disc to play.

板块方面，3 月 13 日至 3 月 17 日这 5 个交易日，上周传媒板 块上涨了 0.18%。截至到 3 月 17 日，上证综指报收 3237.44 点， 上涨了 0.76%，深证成指报收 10515.41 点，上涨了 0.61%，创 业板指数报收 1949.66 点，下跌了 0.01%，沪深 300 指数上涨 了 0.522%。上周文化传媒板块中涨幅较多的丰东股份 （10.72%）、中文传媒（8.5%）、宣亚国际（7.49%），跌幅较 多的皖新传媒（-6.72%），世纪华通(-4.65%),昆仑万维(-4.16%） 等。 

In 2010-2015, the international box office revenue increased by 33%. The main reason for the growing success of the film industry is the increasing coordination between the film makers and distributors regarding the screening of movies in multiplexes. The quality of movie screens is also being improved in tandem with the advances in 3D effects technology used in films. Despite technological advances, high-end home theaters and television units are unable to give a tough competition to the box office market as the moviegoers are more inclined toward the overall experience of movies that includes visual effects and screening in IMAX theaters.

Consumer book publishing refers to publishing of books that are meant for casual reading. Fiction and non-fiction are the two major types of books under consumer book publishing segment. Consumer book publishing account for almost half of the overall book publishing market. However, the educational book publishing will grow at a faster pace, at a CAGR of nearly 2%, during the forecast period. The growth of consumer book publishing market is highly driven by the digital book publishing segment, which accounted for a small share of 19.79% in 2015, however, will reach 35.94% by 2020.

地方特色棋牌游戏品类繁多，但单品类用户相较全国性棋牌更少，地方特色棋牌平台的市场主要扎根于二线及以下城市。