1 月1 日特斯拉国产Model Y 上市，长续航版及高性能版售价分别为33.99万、36.99 万元，较此前48.8-53.5 万元大幅下调，并将分别于1 月及3 季度开始交付。国产Model Y 大幅降价，订单火爆有望热销。从尺寸及售价来看，Model 3/Y 国内潜在市场空间高达数百万辆。考虑产能爬坡等因素影响，预计2021 年Model Y 国内销量有望达到20 万辆。从行业来看，ModelY 降价将影响竞品销量及定价，但同时也将推动新能源行业快速发展。降价后Model Y 订单火爆，产销有望爆发利好相关供应链，推荐银轮股份、宁波华翔、均胜电子、拓普集团，建议关注旭升股份、凌云股份、三花智控等。

Commercial understanding of each product category through pricing analysis, market potential, and key growth factors Demand forecast of products in scope across their specific propulsion type within electric ATV and UTV. Propulsion types included in the report: hybrid electric vehicles (HEVs) and battery electric vehicles (BEVs) Product benchmarking and pricing analysis for electric ATV and UTV Examination of the future adoption scenario of different product technologies of the leading innovation areas in the electric vehicle industry and the pricing trends for the products in scope

A recreational vehicle, often abbreviated as RV, is a motor vehicle or a towable unit that is designed as temporary living quarters for traveling, recreation, camping, and seasonal use. RVs are available with motor power is known as motorhomes and as trailer units that can be mounted or towed by other vehicles. Various types of towable RVs available include travel trailers, folding camping trailers, fifth wheels, and sports utility trailers. The retail price of an RV may range from $5,000 for towable units, such as folding trailers, to $500,000 for motorhomes. There is a wide variety of RV models available in the market, which is appealing to a wide range of consumer preferences and income levels.

2021 年全球电动化进程开启新篇章。三季度我国新能源汽车销量迅速恢复， 10 月创出历史新高，欧洲市场在补贴刺激下大放异彩，成为拉动全球销量 增长主力。我们认为随着补贴明确，车型进步，消费习惯确立，行业拐点已 至， 2021 年将开启新的篇章，新车型、新续航、新品质、新智能打造的高 竞争力车型供给井喷，消费者接受度大幅提升。我们预计 2021 年我国新能 源汽车销量有望突破 180 万辆，全球销量突破 430 万辆。

受新冠肺炎疫情影响，汽车市场一季度大幅下跌，二季度起逐步回暖，细分领域表现有所差异。近年来，消费政策和不动产市场走势逐步成为乘用车市场的重要影响要素，疫情后复工复产叠加消费鼓励政策落地，乘用车市场温和复苏，头部企业恢复更快，市场格局呈现分化；节能减排的政策形势已定，新能源市场参与主体趋于丰富，续航能力和性价比可能替代补贴要素而成为影响市场的主导因素。预计2021年，经历连续负增长后，乘用车市场有望迎来温和增长。

随着疫情的影响逐步退去，规模以上企业商品零售总额逐渐恢复至去年水平。经济复苏，离不开消费的贡献，汽车作为消费中的重要品类，今年累计零售增速从2月-38.9%收窄至10月的-3.9%。随着经济复苏、乘用车消费复苏，我们认为乘用车销量短期内有望恢复至2300万辆的中枢。汽车消费放开是大趋势，从限购地区上险数来看，限购放开德日系、豪华车以及吉利、比亚迪、荣威、长城、长安等一线自主将受益。

年初，新冠疫情爆发，汽车产业受到较大冲击，上市公司盈利能力整体下降。二季度以来，多地出台购车补贴政策，车企推出大量优惠购车活动，叠加疫情期间积压的购车需求，汽车消费在疫情后迅速回暖，产业循环得到改善。考虑到乘用车同期的低基数、自主品牌以及电动车消费高速增长延续，2021上半年增长确定性较强，后半年随着政策效应趋弱，以及购车需求提前透支，国内整车市场面临一定下行压力，预计2021 年汽车销量缓增至2800万辆左右，主要特征为国产化替代、品质高端化、智能化等。