Native advertising is changing the way video game advertising is consumed. These advertisements provide the gamer a real-life experience and enable them to connect with the games.Social media advertisements for video games are gaining popularity because of the growing prominence of social games, where gamers compete with friends. This technique also allows advertisers to target their audience efficiently.One of the major challenges in the video game advertising market is the increasing use of ad-blocks. The use of ad-blocks is predominant on mobile device-based games, where the gamers are frequently interrupted by ads.This report covers the present scenario and the growth prospects of the global video game advertising market for the period 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of advertisements through video games. The report discusses the primary market growth drivers and the challenges faced by vendors and the market as a whole and provides an overview of the key trends emerging in the market. It also presents the vendor landscape of the top five vendors in the market along with listing the other prominent vendors in the market.

The market is growing steadily because of an increase in the demand for and consumption of nutritional products worldwide. Trends like increase in consumer

awareness and health consciousness are leading to a rise in demand for healthy edible oils. The vendors are implementing initiatives to improve their efficiency in energy conservation in their refinery plants and reduce the environmental impact of their operations. Emerging countries like China and India are slowly moving toward healthy vegetable oils with monounsaturated fats, as a result of improving economic conditions. The challenges that affect the global vegetable oil market are the adverse health effects caused by the consumption of saturated oils and fats, the high cost of raw materials, and the increase in adulterated products in the market.

The emergence of customized guidewires to reduce surgery time, injuries, and associated risks have brought a significant growth in the vascular guidewire market. This is primarily to lessen the risk and complications caused during procedures. The need for specialty guidewires with tactile-based surgical tool has enhanced the consideration and adoption of vascular guidewires in vascular treatment procedures by physicians and surgeons.Many large and small companies are developing next-generation guidewires.However, many of these technologies, most of which have been developed by small companies, are still under clinical trials or designated as investigational devices. For instance, the Cardiovascular Systems has recently got the Food and Drug Administration (FDA) approval for its ViperWire Advance peripheral guidewire. This guidewire provides improved navigation and flexibility and ease-ofuse to reach arteries that are hard to reach.The market was dominated by the coronary guidewires segment with 58.01% in 2015, growing at a moderate rate. Rise in cardiovascular diseases (CVDs) or coronary heart diseases (CHDs) is the primary market driver for the coronary guidewires market.

Japan's plan to bridge the country's nuclear gap with coal has created new opportunities for valve manufacturers. On average, 5,000-7,000 units of valves are required in a coal-powered plant. The country plans to add 43 coal-fired plants that can generate 20.5 GW of power. This development is expected to create huge growth prospects for vendors in the global valves market for the power industry. APAC is likely to have a positive influence on the market's growth, as the region is expected to add an increased number of nuclear and coal power plants during the forecast period. China is projected to construct 40 nuclear power plants in five years, and the construction of 200 GW of coal power plants is underway. Asian economies such as India, Indonesia, the Philippines, Thailand, and Malaysia are expected to add coal capacity in pipelines, which will augur well for the global valves market for the power industry.The market potential of the valves industry has accelerated mergers and acquisitions across the world. Rise in competition among vendors and the need to expand their geographical presence and product portfolio to meet the growing demand has positively influenced the market. For instance, in 2016 Emerson Electric signed a deal to acquire the valves and controls unit of Pentair, and in 2015 IMI Critical completed the acquisition of Bopp & Reuther.In this report, Technavio covers the present scenario and growth prospects of the global valves market for the power industry 2016-2020. The market size has been calculated based on the demand for valves from the power industry. The average price of different types of valves has been taken into consideration for estimating the market revenue.

In 2015, the Americas led the global unmanned aerial vehicle (UAV) landing gear market with a share of 52.96% and is expected to dominate the market till 2020.The major driver for such dominance will be the high investments in the development and procurement of UAVs in the defense as well as the commercial and civil sectors.APAC will record the highest growth rate of 18.79% during the forecast period.Increasing insurgency and territorial disputes have resulted in high investments in the indigenous development of UAVs and associated components in Asian countries including China, Vietnam, South Korea, India, and Japan. Also, the ability of several Chinese companies such as DJI to supply low-cost commercial and hobbyist UAVs will raise the demand for associated components in the region. Countries such as Russia, Iran, Iraq, and the UAE are expected to enhance their military UAV inventory during the forecast period. This will have substantial positive impact on the landing gear market in EMEA.The defense sector is expected to invest significantly in the development of alternative energy-powered HALE UAVs, which will nurture the component suppliers to offer advanced landing gear systems that can withstand superior payload of surveillance equipment.

In 2015, the Americas had a market share of 54.96%, and it is likely to continue its dominance till 2020 as well, due to their increasing investments in unmanned aerial vehicles (UAVs) and their increased deployments for intelligence gathering.In the same year, 26 European countries had active UAVs and robotic programs. The growing extremist threats and territorial disputes have led to rising investments in UAVs by China, Japan, and India, propelling the market in APAC to grow at a CAGR of 15.95%.The conflicts in Iraq (2003-2011) and Afghanistan (2001-2014) have driven the development and deployment of military UAVs by the US armed forces.Demand for UAVs is rapidly increasing from developing nations, such as India,China, and Brazil for command, control, communications, computers, intelligence,surveillance and reconnaissance (C4ISR) operations.

Stringent emission standards across the world are driving the adoption of electric fuel injectors (EFI) in two wheelers. These regulations have played a vital role in driving innovations in technology and have encouraged manufacturers to develop low-cost EFI systems. This trend has resulted in the adoption of the said technology in the entry-level two-wheeler market.Although most premium and high-performance two wheelers are equipped with EFI systems, the next target for manufacturers will be the high-volume mid and entrylevel two wheeler segment. This segment remains a price sensitive market and so Technavio expects manufacturers to refine the manufacturing processes to optimize cost.Advances in technology in the areas of mechatronics and compact designing will be the key focus areas from the perspective of OEMs.The market for two wheeler EFI systems is expected to peek until 2016. After which, it will witness declining growth rates until 2020, as the influence of adoption rates gradually fades. After 2016, the market will be directly correlated to twowheeler production by the end of the forecast period.Another factor influencing the market negatively is the rapidly-developing ecosystem for electric two wheelers, especially in China, which is the second largest market for two wheelers (after India). Although internal combustion engines (ICE)-powered two wheelers will hold high volumes by 2020, the market will have little impact.

A document scanner converts content on the paper in a digital format that can be stored on PCs or cloud. Document scanners are used in homes and offices due to their versatility, reliability, and ease of use. For businesses going digital, these specific units help save crucial office real estate and capital costs while taking care of employees’ need for peripherals to improve productivity.

DAS or distributed antenna systems are components that are used to boost cellular network coverage to deal with dead spots or isolated spots of poor coverage. These isolated or dead spots are mostly in large buildings, especially in closed locations, where the cellular network is the weakest. DAS are installed as a network of a large number of small antennas installed across the building in order to strengthen the cellular network.