The integration of audio video (AV) and IT will help the development of pro AV devices and services. With the expanding competitive landscape, the vendors will look for new revenue schemes like bundled services and product suites along with the pro AV products as the margin from the equipment alone is very low.Immediate need in the market is the simplification of the user interface. The front facing technology must be simplified and should be made easy-to-use.The global pro AV market is driven by large sporting events, such as the Olympics,and corporate events that use pro AV solutions as digital signage for marketing and promotional activities as well as to communicate effectively with a large audience.

The primary battery market is currently reeling due to stiff competition from rechargeable batteries. As a result, vendors are investing in R&D to create durable and innovative products. In 2015, Energizer, a battery manufacturing company,launched the world's first high-performance AA battery, created with 4% recycled material. This development was to create value for recycled battery material, and the company plans to increase the amount of recycled material to 40% by 2025.To suppress the ever rising costs of healthcare, portable medical devices are being recommended more. Globally, the portable medical device market is expected to grow from $9.5 billion in 2015 to $20 billion by 2018, as more patients are served remotely with these convenient and manageable devices. This, in turn, is expected

to drive the demand for primary lithium batteries, which have high energy density and deliver continuous power at extremely cold temperatures to support the medical cold chain.

The changes in ISO standards and guidelines from various environmental governing bodies will authorize research facilities to conduct air and water quality testing periodically, thereby expanding the business potential for pre-packed chromatography segments.The possibility of the adoption of new low-cost manufacturing technologies related to disposable or single-use pre-packed columns for large-scale commercial and clinical applications is high among major companies and new vendors.The development of futuristic complementary technologies such as continuous processing methods will positively impact growth prospects of pre-packed disposable columns.Owing to the high cost of resins used in different types of packing, pre-packed disposable columns are being employed and used several times, which negatively impacts the quality of end-results.

The industry concentration in the pregnancy detection market has drastically increased in recent years due to growing awareness of the product worldwide,especially in developing countries such as India. This trend will continue over the next five years as the individual spending level rises and people increasingly opt for solutions that provide fast and accurate results.The growing popularity of pecialty stores and online retailers will attract customers from medical stores, pharmacies, and retail stores, thereby cannibalizing these

distribution channels during the forecast period.The increasing number of marketing initiatives, especially social media initiatives,

has created awareness and buzz among consumers. This has helped the online channels raise revenue, as well as achieve more traffic.After the Zika outbreak, the FDA has authorized labs to use Zika detection kits by InBios. The product is proposed for the resumptive detection of Zika virus, IgM antibodies, in human sera collected from people meeting the clinical and epidemiological criteria. The kit contains all the necessary reagents required to perform the assay and attain results in four hours or less. Additional testing is

mandatory to confirm positive results from this assay. These inventions will improve the overall diagnostics market, thereby benefiting the pregnancy detection segment.

Integrated PPM solutions have got significant traction in the market. IT governance frameworks integrated with PPM solutions are most lucrative in the market. IT governance is playing an important role to minimize project failure rates.Advanced IT solutions, such as predictive analytics and augmented reality, are the next big thing in the PPM and IT governance market. Leading vendors in the

market have developed information management systems that can help project managers track and monitor comprehensive projects on a real-time basis.Organizations are widely adopting cloud-based PPM solutions over the on-premise IT deployment model. The primary reason behind this shift to cloud-based PPM services is low cost, flexibility, and scalability in IT infrastructure. However, onpremise

PPM solutions are still the choice of firms that are not convinced with the cloud-based model, due to online security risks.The adoption of PPM and IT governance solutions is higher in the Americas and European countries. Mandatory IT governance frameworks in public and private sector organizations in the Americas, EMEA, and APAC regions is the major factor behind the increasing rate of PPM solutions that are integrated with IT governance frameworks.

In this report, Technavio covers the present scenario and growth prospects of the global positive airway pressure devices market for 2016-2020 (base year: 2015).Positive airway pressure devices are mainly used by individuals who are suffering from sleep apnea, but now these devices are widely used in intensive care units as a form of ventilation.

Anterior cervical fixation is performed surgically to treat damaged/herniated discs that cause compression of spinal cord or nerve root. The surgery stabilizes the corresponding vertebrae, and the pain is decompressed by fixing the anterior fixation system with essential anterior plating, screws, and implants.

Antibacterial and antibiotic drugs are used to treat various conditions that affect animals such as companion animals, swine, cattle, horses, and fish. These drugs are also used to accelerate the growth of animals, especially in North America and Europe. However, an overuse of antibiotics has led to the development of antibiotic-resistant strains of microorganisms. This is a worrying trend as the resistant microbes could be transferred to humans through the consumption of milk or meat. Hence, organizations such as the Centers for Disease Control and Prevention (CDC) in the US and the Responsible Use of Medicines in Agriculture Alliance (RUMA) in the UK recommend judicious use of antibiotics in animals and strictly regulate the market.

POS receipt printers are an integral part of POS systems used in industries like retail and hospitality. They are used to print credit card slips and customer receipts. With the advances in technology, POS receipt printers are also used in maintaining the customer database and marketing the brand.In this report, Technavio covers the present scenario and growth prospects of the global POS receipt printer market for 2016-2020. To arrive at the market size, the study considers the revenue generated from the worldwide retail sales of POS receipt printer in the market.