中国家具出海到了什么阶段？产品出海可以分为三大阶段：中国制造（代工）→中国销售/品牌→中国渠道，其中：1）家具出海已从中国制造升级到以跨境电商为主的中国售卖（以亚马逊等三方电商渠道销售为 主的平台卖家），傲基科技、致欧科技、恒林股份领跑中国卖家；2）从铺货式售卖到精品式售卖、品牌化售卖正在进行中，致欧领先；3）暂未出现类似宜家或SHEIN之类的中国家具/家居零售渠道出海巨头。

从行业累计涨跌幅来看，A股轻工制造行业排名24。2024年1月2日至4月30日，A股轻工制造行业的累计涨跌幅为-6.85%，在申万31个一级行业中排名第24位，落后于家用电器、银行、石油石化、煤炭、有色金属等行业的表现。从市场表现来看，轻工二级行业中，各板块均跑输沪深300。2024年1月2日至4月30日，A股轻工制造(申万I级)/包装印刷(申万II级)/家居用品(申万II级)/造纸(申万II级)/文娱用品(申万II级)/沪深300的累计涨跌幅分别为-6.85%/-12.24%/-5.67%/+2.15%/- 16.05%/+5.05%，轻工制造(申万I级)/包装印刷(申万II级)/家居用品(申万II级)/造纸(申万II级)/文娱用品(申万II级)相对于沪深300的超额收益率分别为-11.90/-17.29/-10.72/-2.90/-21.10pcts。其中，造纸板块在轻工各二级行业中表现较好。

内销承压，外销延续高景气度。定制：23A 营收/净利同增 2%/21%，原材料降价+降本增效提升盈利能力，零售端客流承压，通过大家居+品类拓展，整装+线上+拎包多渠道引流，大宗受益于竣工改善回暖，积极布局海外，研究旧改产品和模式，为存量房市场提前布局。软体：23A 营收/净利同增 7%/28%，降本增效+产品结构优化提升盈利，内销更新需求提升+外销高景气，表现优于定制。线上加大新兴渠道投入，线下拓店/门店优化，提升连带率和客单值，加大低线市场投入获客。短期：看好更多地产利好政策出台，改善性住房需求释放，消费信心回暖，积压装修需求释放；中期：消费品逻辑&集中度提升未被证伪。推荐质地更优的龙头企业，如欧派家居/慕思股份/顾家家居/志邦家居等。

轻工制造板块跑输大盘，估值维持稳定。2024 年初至 4 月 30 日，轻工制造行业指数下滑 7%，同期沪深 300 上涨 5%，板块走势跑输大盘；按二级分类来看，造纸是唯一上涨的子板块。与 2024 年初相比，截至 4 月 30 日，轻工制造行业估值水平维持稳定，但逊色于同期沪深 300 估值涨幅；按二级分类来看，共有 3 个子板块估值提升，增幅由大到小分别是个护用品、文娱用品、家居用品。

家居：国常会对地产积极定调，关注 315 对 Q1 订单的巩固更新：1）近期地产端积极表态与降息措施陆续催化，后续楼市成交有望企稳；2）本轮 315 大促延续 23Q4 以来的让利力度，定制与成品配套融合趋势更为显著。投资建议：1）消费趋于理性，质价比至关重要，看好成本费用管控能力突出的龙头长期取胜，持续看好索菲亚、志邦家居、欧派家居、江山欧派等龙头；2）重视地产交易结构变化后的翻新市场占比提升，持续看好顾家家居、敏华控股、喜临门、慕思股份、瑞尔特、好太太等龙头；3）关注龙头分红价值，如敏华控股、索菲亚、慕思股份、顾家家居等。

The global industry is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the growing trends of mattresses. Players in this industry are diversifying the service offering to maintain their market share. For instance, In February 2023, Hästens Ltd, a Swedish mattress manufacturer, launched a new line under the dremar brand. The drear mattress, featuring woven fabric upholstery, was launched in four colors: Phantom Charcoal, Natural Shale, Black Shadow, and Traditional Blue.

House wraps are types of fabric, paper, or board materials that cover the exterior sheathing of house walls and protect the wall exteriors.

Ergonomic chairs are designed to help users sit comfortably for extended periods while working. These chairs are more comfortable than standard chairs and allow users to customize the fit to their body or sitting preferences. They aid in increasing productivity and job satisfaction. Ergonomic chairs help to reduce the risk of musculoskeletal injuries such as back pain. These also help to relieve back pain by promoting proper posture and hip and pelvic alignment. It reduces the need for repetitive trunk flexion by preventing slouching and forward head posture.

Food display cabinets refer to food service equipment used for the storing and display of food items. They are used to keep food items at optimal temperatures.

Decorative paper refers to a type of paper that is specifically designed and manufactured for aesthetic purposes. It is used in various applications such as crafting, scrapbooking, gift wrapping, and artistic projects. Decorative paper comes in a wide array of colors, patterns, and textures to suit different preferences and design needs.