近年间，世界人口增长自然放缓，但网民渗透率逐年升高，2019年预计将达53.8%，互联网已成为现今世界各国发展脱离不开的重要因素。中国的互联网普及率已达64.5%，且移动网民占到9.93成，包含Pad和Phone端在内的移动端的月度使用时长迅速增长，成为我国互联网用户重要的信息获取渠道。在疫情期间，在家办公时间和儿童居家时间提升，使得效率办公和儿童教育类APP的月度独立设备数量增长率突出，成为潜力服务类型。

与2018年相比，2019年网络经济市场中文化娱乐、消费生活、在线教育和在线医疗赛道的份额占比有所上升，分别增加1.74%、0.51%、0.32%和0.05%，增速领跑整体网络经济市场，规模分别达到8341.1亿元、23479.8亿元、3225.7亿元与238.7亿元。而在2015-2018年中持续扩大占比的互联网金融赛道，则因暂未脱离“寒冬期”而呈现出较为明显的占比下滑，从2018年的21.0%下降到2019年的19.4%，规模达到10441.2亿元，同比增速仅为12.0%。

The worldwide demand for water, due to the growing population, increasing urbanization, and the need to address the cost implications from maintaining aging infrastructure are among the major driving factors for growth in the smart water management market. Similarly, with proliferation of IoT, smart cities across various regions are also expected to promote the growth of the market studied. Technological advancements pertaining to smart meters and their integration with communication solutions (SCADA, GIS, etc.) have transformed water management, to address the challenges faced by water utilities, residents, and industries, in terms of erroneous billing and water management. Owing to the global demand, the need to address the operational issues of the water management becomes crucial. Consequently, the adoption of smart water management technologies is expected to gain traction. The smart water management ecosystem consists of sensors, smart meters, communication infrastructure, and supporting software to enable two-way communication, thus, allowing users to gather actionable information and take informed decisions, pertaining to optimized water distribution and usage.

Smart cities are growing globally, due to urbanization, which is enabling the growth. According to projections by the United Nations, in India, 404 million, China, 292 million, and Nigeria, 212 million, urban dwellers are expected to be added to the existing populations by 2050. Smart city platforms perform various functions, such as analytics, remote asset monitoring, performance management, decision suppor t, or presentation components. Most of the technologically advanced cities are making use of the Internet of Things platform to monitor city infrastructure, to manage everything from traffic flows and parking to water and air quality, and using the resulting smart data generated to tackle longer-term planning decisions around environmental sustainability. The smar t city platforms offer a foundation for urban infrastructure, applications, and services, and various city-specific functions. One of the significant factors expected to drive the growth of the market in cities is giving priority to platform providers as compared to standalone smart solutions, because of the scalability and integration of other smart solutions. Thus, with the growing popularity of such solutions, companies are increasingly investing in such solutions. For instance, in 2018, Huawei launched a new smart city platform that helps governments and other organizations develop, test, and deploy smart urban initiatives, bringing technologies, such as AI, hybrid cloud, and the IoT.

In the current era of smart grid, massive amounts of data are being generated. Data analytics solutions, (the process of analyzing data, primarily to identify significant, useful, and interesting trends and patterns) are expected to enable the utility to transform the vast volume of information generated into profitable business insights. As energy plays a prominent role in the socio-economic development of any country, the South Asian countries, like Sri Lanka and India, are encouraging the deployment of solar panel grids to produce electricity for own consumption and business purposes. Globally, the electric power systems have been witnessing changes. These electric power systems depend on centralized fossil-fuel plants to generate electricity and extensive grids to deliver it to different end-users. The demand for cost-effective power supplies for consumers in the utility sector led the market for smart grid analytics, globally. In an ever-growing power environment, a vast amount of data is generated by smart meters, sensors, automated dispensing systems, etc. Utility owners or suppliers utilize this huge amount of data to track demand and consumption, prevent power cuts, and reduce downtime. From the smart meters installed, the organizations can collect thousands of data points and elements per month, along with various types of measurements. This technological shift was primarily enabled by the improvements in communications and metering technology, mostly suppor ted by plummeting costs for storage and processing power.

成长性：全球互联网产业持续快速发展，预计未来3-5年仍将保持近20 %的增速 。从PC 到移动 ，全球互联网产业持续快速发展 。当前 ，全球市值最大的 10 家科技互联网公司加总市值已达 8.3万亿美元 ，2019年加总收入高达10771 亿美元 。

近期微信加速上线了电商和生活类的多个工具和服务功能。从商家的角度，随着品牌用户体量的扩大，留存复购成为品牌拉新之外的重要需求，而疫情挑战加速了商家布局微信商业来进行留存复购运营的节奏。从微信的角度，商家需求的爆发是其加码商业生态的重要契机。今年微信对其商业设施的迭代，不仅为商家带来运营场景的增量，为微信及其服务商带来生态的繁荣，也为泛电商赛道的竞争带来了重要的变量。