Owing to this, various vendors in the market are increasingly launching several forms of API that are related to emotion detection and analysis, even from key vendors such as Google, Microsoft, and Amazon. Furthermore, the launch of multi-modal solutions, which include the integration of speech, text, and facial recognition and increasing the role of muscle activity, brain activity, skin conductance, and hear t rate monitoring to deliver better emotional intelligence of the human has significantly led to huge customer awareness about the technology. Key areas where emotion detection and recognition are expected to gain traction include: entertainment (majorly gaming), transpor tation (autonomous cars), healthcare (various kinds of diagnostics), and retail (to enhance customer experience). For instance, recently Holst Centre (in the Netherlands) launched the prototype of a new electroencephalogram (EEG) headset, which is intended to measure cognitive processes in the brain and emotions. This headset can be used for gaming, learning, and therapeutic applications. The automotive industry is expected to be another major adopter of the technology over the coming years. With the advent of autonomous cars, ADAS, and connected cars, the incorporation of IoT and sensors is on the rise; automotive vendors are expected to incorporate EDR primarily for safety.

2020Q1，中国网络广告季度市场规模为1322.4亿元，相较于去年同期增长7.4%。从季度数据来看，受疫情对广告市场的
冲击，网络广告市场不再延续一直以来的稳步增长态势，同比增长率出现显著放缓。而随着企业逐渐复工复产，广告行业
的需求和运转在2020Q2都将得到一定程度的恢复，预计2020Q2网络广告季度市场规模将达1678.9亿元，实现6%的同比
增长。但由于疫情对广告行业的影响尚未完全结束，广告主在营销预算的投入分配上也没有完全放开，要恢复到疫情前的
增长速度，还需时间以及行业各方的共同努力。

Due to the increasing adoption of smartphones and mobile devices, coupled with the rising internet penetration, the evolution of IoT witnessed immense growth in the recent years. With the increasing demand for IoT solutions, the number of devices connected to the IoT networks is expected to increase substantially. Therefore, this is expected to drive the scope for testing of devices, along with the supporting software. The growth of IoT and connected devices is majorly driven by emerging applications and business models supported by declining device costs and standardization. According to Ericsson’s mobility report, out of the projected 29 billion connected devices, by 2022, 18 billion are expected to be related to IoT.

Modern synthetic monitoring technology offers a significant benefit. While APM and other traditional monitoring technologies can only monitor systems within an infrastructure, the modern synthetic monitoring technology can track the performance of SaaS from the user ’s lens, and almost always before there is a widespread impact. Thus, owing to the widespread adoption of cloud computing and applications, DevOps and fast IT adoption are expected to be the biggest growth areas for business technologies. According to Veritis, 50% of organizations have already implemented DevOps, as of 2018. With synthetic monitoring solutions, DevOps can simulate user behavior and proactively detect performance problems from around the world and around the clock, before they impact end users.  Additionally, negotiating and adhering to service level agreements (SLAs) are now more important than ever, with the increasing complexity of websites, applications, and software services. Synthetic monitoring enables companies to scale these SLAs, by simulating the actual environment. This allows the vendors and the website owners to abide by and manage the agreements, respectively.

With the increasing complexity around online adver tising, coupled with the premium pricing charged for ad blockers, marketing and adver tising companies are looking for alternative solutions that will enable them to display their adver tisements or messages. This presents the DOOH market with a lucrative oppor tunity, which may boost its adoption over the forecast period. According to the Outdoor Adver tising Association of America (OAAA), in 2018, the top spenders, in terms of OOH, included Geico, Netflix, Google, American Express, Apple, McDonalds, Metro by T-Mobile, Amazon, M&Ms, Chevrolet, Facebook, and Universal Pictures, among others, with Apple and McDonalds retaining their top spots. The mobile location marketing is gaining traction, as it enables billboard owners to offer more informed choices regarding ad placements to the companies wanting to place the ad. This is expected to increase the adoption of DOOH over the forecast period

The need to increase storage capacity has become an opportunity for every major enterprise, as there is a continuous rise in data and respective applications. Globally, the amount of data is set to grow drastically in the next six years, to more than 44 zettabytes. The amount of information produced by machines, such as Internet of Things (IoT), is likely to account for about 10% of the worldwide data. It is estimated that, currently, 60% of data in digital world is produced in mature markets, such as Germany, Japan, and the United States. However, this situation may reverse in 2020, and the emerging markets, such as Brazil, China, India, Mexico, and Russia may account for most of the world’s data. The rising percentage of energy consumption by data centers, over the years, has alerted the governments across regions, like the United States and Europe, who have been regulating the energy consumption regularly. GreenPeace, a green data center community, for instance, highlighted the increasing energy consumption by the IT sector since 2012. As a central repository that stores and manages data, data centers play a crucial role in an economy. Green data centers are getting integrated with green technology that creates better sustainability and more energy efficiency in the form of better lighting, electrical, and mechanical works. The traditional technology not only consumes a gigantic amount of electricity, but also water, in millions of gallons, for the purpose of cooling. Low impact data centers run on clean and renewable energy sources, such as solar, wind, and water energy.

The need to manage limited space and high rack densities, in order to reduce IT system downtime, has been driving the data center infrastructure management (DCIM) market’s growth, since the past few years. According to AFCOM estimates, the current rack density is valued at 16.9 kW in data centers. According to a study conducted by the Data Centers Association (AFCOM), close to 67% repor ted an increase in rack density in the past three years. Moreover, the study highlights that with an average power density of about 7 kilowatts per rack, most data centers face challenges in managing their IT workloads with traditional air-cooling methods. Factors driving the rack density include the growth of cloud computing, Big Data, and AI. It is highly essential to mange IT, since more equipment is fit into the data center space. Such facts indicate the need for solutions such as DCIM. Initiatives, such as the Data Center Optimization Initiative (DCOI), are aimed at reducing the costs of physical data centers and maintaining minimum PUE rates. This is encouraging enterprises to consolidate and maximize the use of their existing infrastructure. Such initiatives prompt the need for data center services. Moreover, the high penetration of cloud computing augmented the competitiveness of the industry, as various companies, such as Google and AWS, are actively investing more in this technology. This is expected to aid in the scaling of data center resources. Furthermore, it is expected to gain more visibility in data activities.

By overcoming the major limitation of geographical reach, satellite imaging surpassed the usage of terrestrial and aerial imagery, owing to its comprehensive coverage across the world and quick delivery of image data. The significance of satellite imaging prompted governmental organizations to support its growth In the United States, the US Department of Commerce relaxed the resolution restrictions on images, thereby, helping the regional companies in improving their image quality For instance, owing to the relaxed restrictions, DigitalGlobe, one of the prominent providers of commercial high resolution earth observation and advanced geospatial solutions, could sell its high quality and industry leading commercial satellite imagery. In addition, various governments have been supporting the firms in the market studied, by investing in satellite imaging technologies The Australian government invested in satellite technologies, and it spent USD 260 million for the development of satellite technology and creation of jobs in Australia. The government’s investments in satellite imaging are poised to ensure that a wide range of Australian industries have access to data, thereby, helping the country mold its investments, create jobs in target regions, and increase competitiveness The booming digital economy of Australia is expected to benefit the developed sectors, such as mining, transport, construction, aviation, and agriculture

Major aircraft OEMs, mainly in the commercial aircraft industry, have emphasized on improving the overall air travel experience, including customer safety and reliability. In addition, fuel efficiency has become an important factor in determining the airline’s choice of aircraft during the purchase decision-making process. In this regard, the focus on the air management systems has become very crucial over the last two decades. Currently, the suppliers of commercial aircraft air management systems are working closely with the aircraft OEMs for the developments of advanced systems, to address the dynamic market requirements. This may also help them to remain as a preferred choice in the market. The aircraft and related subsystems industries are technology driven. The replacement of conventional sensors with the latest sensors, which yield better and accurate results, and the development of robust heat exchangers are helping the production of more efficient air management systems. The introduction of no-bleed systems architecture in Boeing 787 Dreamliner initiated a revolution in the air management systems industry. This system offers better operational efficiencies due to the replacement of traditional pneumatic systems with electrical systems, providing advantage in terms of weight and lifecycle costs. The commercial aircraft industry is the largest procurer of the air management systems, due to a higher requirement for the system, compared to any other end-user industries. This is explained by the presence of larger passenger cabins in the commercial aircraft.