移动通信技术起源于20世纪80年代的美国，几乎每十年升级一次，典型特征之一是从通话到上网，且网速越来越快。 1G、2G改变了人类的通信方式，拉近了人与人之间的距离，3G、4G让广大用户可以随时上网，开启了移动互联网时代。4G成为迄今为止最为成功的移动通信网络，成就了移动互联网的繁荣，改变了大众的生活方式。

An intelligent virtual assistant (IVA) is a software that is developed on artificial intelligence system. It stimulates or provides responses as similar to human interactions and perform particular tasks such as customer service. Virtual assistants are widely being adopted across industry verticals due to machine learning, deep neural networks, and other advancements in artificial intelligence technologies. The intelligence technology integrated into these systems indicates the capacity for understanding, reasoning, and learning. These three are primary key elements that emulate a customer service agent’s ability to response to queries. IVA systems use various interaction methods, which include text-to-text, speech-to-text, text-to-speech, and speech-to-speech, among others to assist users in executing their respective tasks. The global intelligent virtual assistant market has exhibited notable growth in the recent past. However, it is poised to demonstrate an even more robust growth trend during the forecast period. The report focuses on the growth prospects, restraints, and market analysis. The study provides Porter’s five forces analysis of the intelligent virtual assistant industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the market.