生鲜电商行业竞争日趋激烈，用户规模增长放缓。同时，获客成本不断增加，平台拉新不易。用户方面，针对生鲜网购不同环节的投诉事件频发，对用户体验造成负面影响。生鲜到家平台可持续关注用户体验优化，通过精细化运营，实现提升客单价及复购率的经营目的，以此建立平台竞争壁垒。

Welcome to the eighth edition of Global Powers of Luxury Goods. FY2020 proved to be a challenging year and most luxury goods companies concentrated their efforts on managing their business through the pandemic. However, it was also a disruptive year in many positive ways and companies implemented genuine changes in their strategies. The commitment to a more environmentally friendly and inclusive fashion and luxury industry is real and there is increased focus on raising awareness among current and future consumers. As many parts of the world are opening up and consumers are returning to physical stores and live events, digitalization continues to be important. We are now seeing how technological evolution is accelerating the creation of parallel dimensions—where even garments are made of pixels and the communication between those who make fashion, and their consumers is immediate and direct. Luxury e-commerce went past the tipping point and became a vital part of the omnichannel distribution strategy for global luxury players.

本年中秋节在部分地区疫情影响的背景下，旅游人次、旅游收入、人均消费均低于往年，旅客减少为核心因素，而人均消费减少为次要因素。但从环比表现来看，表现优于上海疫情防控刚结束后的端午。在出行受阻情况下，本地游、露营已经相关行业继续维持2020 疫情以来的高热度。

美国国内疫情逐渐趋稳，防疫政策与旅行限制解除，航空业持续修复，截至2022年6月，美国国内线旅客量已恢复至19年同期的94%，客座率恢复至98%，票价较疫情前上涨20%。

零售药店是不可或缺的医疗终端，近年来零售药店端的销售额在整体医疗终端中的占比不断提升。2021年药店零售终端市场销售额为4774亿元，占整体药品销售额的26.9%。即使在2020年疫情影响下三大终端增速都出现下滑的情况下，零售端仍旧保持正增长，2021年零售端也仍以10.3%的增速领先医院和基层医疗终端，可见零售药店终端的增长动力与韧性。

国际品牌集团淘系增长承压，宝洁抖音增速亮眼。从国际品牌集团来看，8 月国际美妆品牌在淘系整体销售承压，各集团同比均呈双位数下降，宝洁集团在抖音实现三位数增长。8 月，淘系降幅相对较少的品牌集团有宝洁、欧莱雅和资生堂，分别实现GMV12.2 亿元/-16.9%、10.8 亿元/-16.6%、7.3亿元/-17.0%；抖音方面，宝洁集团呈现三位数增长，爱茉莉和LG 美妆集团呈现不同程度的下降。8 月宝洁集团在抖音实现GMV2.5 亿元/+187.2%。