2021年中国彩电市场面临成本压力和需求饱和的双重压力，市场规模持续处于低迷状态；预计1-9月中国彩电市场零售量规模下降16%，持续7个月下降，十一促销期面临较大增长压力。进入7月，面板价格上涨趋势停止，小尺寸面板价格开始下降，大尺寸紧随其后，面板价格正式进入下降通道；本次面板价格下降呈现快速大幅度走低趋势，价格下降幅度在10-20美金，预计12月面板价格将接近20年5月水平。虽然面板价格快速下降，但渠道仍存在2-3个月的产品库存，因此零售市场价格的下降相较面板价格变化可能存在2-3个月滞后；从零售均价走势来看，线下市场产品价格波动但仍维持高位；线上市场产品价格微降。整体而言，此轮面板下降初期零售市场表现相对理智。

新能车巨头持续放量带动铁锂需求增长。10 月 21 日，特斯拉宣布， 标准续航版车型Model 3 和Moderl Y，将在全球范围内改用磷酸铁锂 电池。根据特斯拉乐观估计，其2021 年全球汽车交付量将同比增长超 50%，且未来几年交付量将实现年均50%的增长。据GGII 估计，如果 特斯拉按照2/3 车型搭载55KWh 的磷酸铁锂电池，年均增长率50% 测算，至2025 年将带动超139.22GWh 磷酸铁锂电池的需求。

销售走势：前期促销透支及大盘低迷，饭煲同比表现不尽人意；产品趋势：产品创新动力不足且消费环境低迷，难以带动产品结构升级；重点产品：促销期间全渠道大容积电饭煲有所上升；价格段：主流价格段市场份额持续增长，高端产品份额有所下降；新冠疫情影响线下销售，2021年线下仍未恢复；线上电压力锅产品结构升级趋势疲弱，增幅微小；线上热销容积呈现“两极化”，主流容积段有所下降；整体来看，电压力锅高端走势较弱。

市场规模来自奥维云网（AVC）全渠道监测数据；主要数据来自奥维云网（AVC）监测数据，线上分为平台电商（天猫）、专业电商（京东、国美、苏宁<含猫宁店>）；线下包括大连锁、百货、超市、区域连锁及家电专卖；环电市场整体表现不佳，洗地机&扫地机器人相对突出；净水市场需求放缓，线下市场持续萎缩，流量向线上转移；线上渠道平台电商推动新品力度更大，销额及占比均明显增长；线下渠道份额向线上转移，大连锁下滑明显。

本报告包含：本月/本年累计中国家电市场各品类线下监测零售额市场规模；本月/本年累计中国家电市场各品类线下分市场级别零售额同比；本月/本年累计中国家电线下市场各品类均价及同比变化；本月/本年累计中国家电线下市场各品类高端品零售额占比；本年累计中国家电线下市场各品类重点技术渗透率；本月/本年累计彩电品牌竞争情况。

10 月26 日上证指数下跌0.34%，沪深300 下跌0.34%，创业板综下跌0.28%， 中证1000 下跌0.31%。Wind 11 个一级行业分类中，信息技术、工业和电信服 务指数分别实现0.28%、-0.24%和-0.90%的涨跌幅。

2021 年10 月24 日，中共中央、国务院印发的《关于完整准确全面贯彻新发 展理念做好碳达峰碳中和工作的意见》发布，其中提到要加快发展新能源汽 车等战略性新兴产业。

新能源：能源局再次通知“能并尽并”，产业链“开工率博弈”近尾声，年 底抢装仍可期；继续坚定看好板块四季度机会，积极配臵各环节龙头，优选 利润兑现确定性高的环节/公司。

The target drones are unmanned vehicles that could be either airborne, marine, or ground. They are used to test and develop military systems, train military personnel on threat identification, and target elimination exercises on piloted combat systems, anti-aircraft systems, among others. These target drones offer cost-effective solutions for the militaries to test their weapons, sensor systems, early warning technologies, and combat training. Thus, several companies are investing heavily in developing innovative products that are highly reliable and efficient. A basic model of target drone might be a remotely piloted model aircraft that receives commands and instructions through a radio. However, the latest target drones are equipped with several payloads, each having a specific characteristic required for a particular mission.

The average battery price declined by nearly 46% between 2015 and 2019. According to the latest estimates, the average battery pack price for 2020 was pegged at around $ 140 per KWh. Frost & Sullivan estimates the price of Li-ion batteries to be at around $100 per kWh over the next three to five years, from $350 per kWh in 2015. As demand gathers momentum and as more and more large, global-scale battery facilities come online, production costs, along with the average price, are expected to register further declines, thereby inching closer to the coveted tipping point, where the gap between ICE vehicles and EVs disappears. The falling prices and proliferation of battery vehicles, coupled with the increasing energy density of vehicles are, in turn, expected to have a strong impact on the growth in demand for battery materials throughout the forecast period.