Multivendor ATM software provides end user one software interface across multiple platforms which simplifies the back-end of their ATM system. Multivendor ATM software enables financial institutions to buy the specific ATM model needed for a certain function at a particular location and to choose hardware from any ATM supplier. Moreover, multivendor ATM software provides easy software updates as there is only a single application for all ATMs, instead of different applications for each ATM vendor. Also, banks can add and deploy new features faster to enhance their competitive position and meet new customer requirements. The software provides ATM deployers with significant competitive advantages including complete freedom in the creation of new transaction workflows, an automated end-to-end testing capability, faster time to market, and powerful scripted transaction switching, which enriches transaction workflows and renews legacy infrastructure investments.

Asia-Pacific is one of the fastest growing regions, in terms of adoption of digitization. Countries like China, Japan, India, and Vietnam have embraced the latest trends in technology. E-commerce is one such major market trend that has allowed the growth of online shopping in the Asia-Pacific region. With the presence of players like Flipkart, Shopee, Rakuten, and Lazada in Vietnam, the e-commerce market flourished. Vietnam shows strong potential in the e-commerce space, due of its economics and manufacturing history. Vietnam has lots of experience with manufacturing and exporting. Vietnam's e-commerce growth can be attributed to two major factors, high internet penetration and an expanding workforce. In 2017, there were 53.86 million internet users in Vietnam, and which is expected to reach nearly 60 million in the next four years.

Tourism in Turkey, formerly being a major source of income for its food and beverage service sector, experienced considerable fluctuations in recent years. However, the industry has taken upswing in 2017 and is now speculated to serve as a major factor driving foodservice market in the country. As per the data sourced by Culture and Tourism Ministry of Republic of Turkey, the tourism sector in the country greeted 13.5 million foreign visitors in 2018 which further got boosted by 13.2% on a yearly basis in first quarter of 2019. The reviving sector is estimated to tip 140,000 food outlets present across the country, primarily uplifting the market of Istanbul and Antalya owing to the large number of tourists (Istanbul and Antalya respectively held 37.5% and 29.56% of the total number of tourists visiting the country) and the higher number of millennial residents. Majorly comprised of European and Asian population, visitors are constantly seeking to experiment with their taste buds, thus sustaining local and foreign cuisines and fostering the foodservice sector in the country.