Asia-Pacific is one of the fastest growing regions, in terms of adoption of digitization. Countries like China, Japan, India, and Vietnam have embraced the latest trends in technology. E-commerce is one such major market trend that has allowed the growth of online shopping in the Asia-Pacific region. With the presence of players like Flipkart, Shopee, Rakuten, and Lazada in Vietnam, the e-commerce market flourished. Vietnam shows strong potential in the e-commerce space, due of its economics and manufacturing history. Vietnam has lots of experience with manufacturing and exporting. Vietnam's e-commerce growth can be attributed to two major factors, high internet penetration and an expanding workforce. In 2017, there were 53.86 million internet users in Vietnam, and which is expected to reach nearly 60 million in the next four years.

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. MARKET DYNAMICS

4. TECHNOLOGY SNAPSHOT

5. VIETNAM RETAIL INDUTSRY SEGMENTATION – BY PRODUCT CATEGORY

6. VIETNAM RETAIL INDUTSRY SEGMENTATION – BY DISTRIBUTION CHANNEL

7. COMPETITIVE LANDSCAPE - COMPANY PROFILES

8. OTHER PLAYERS IN THE REPORT 

9. INVESTMENT ANALYSIS

10. VALUE CHAIN ANALYSIS

11. FUTURE OF THE MARKET

12. DISCLAIMER