“体验”之含义在于带给消费者对产品与服务的经验或印象，包含购买、使用及售后服务经验。

关键词：体验经济；产业；文创价值；策略

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It is a mass-market medium used to broadcast messages, for branding and support campaigns. Outdoor advertising expenses are split between traditional physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.

关键词：户外广告；侧重；消费者；大众市场平台

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9月份，我国文化产业呈现出回稳势头。文化产业投资增速虽然较上月继续回落，但降幅已经实现大幅收窄。

关键词：文化；电影；电视；新媒体；总体形势

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Magazine publishing is a huge market that caters to the needs of readers seeking information in various domains. Magazines can be segmented into two types, namely, Consumer Magazines and Trade Magazines. The Consumer Magazines segment deals with titles related to health, food, travel, fashion, cinema, music, and gadgets; whereas the Trade Magazines segment targets only a niche segment that consists of professional readers specific to a particular industry or trade.

关键词：杂志出版；职称；健康；消费类杂志；贸易杂志

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TV advertising is a platform that enables advertisers to create more awareness among consumers about their products and promote them to influence the buying decision of customers. Since TV is the largest viewed medium by people worldwide, advertisers are more attracted to this medium of advertising. Advertising on TV can be done through traditional commercial channels, multichannel advertising, and the more recent online TV advertising. Private sector companies are the major buyers in this market. However, the governments and NGOs also spend a significant amount on TV advertising.

关键词：电视广告；平台；广告客户；影响购买决策

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Business travel management is a specific business function that aligns employee requirements with corporate goals, both in financial and other terms. It helps in realizing cost tracking and control for organizations, facilitates employees to adhere to corporate T&E policies, and generates mass savings through negotiated discounts. It also serves in building up an information center for employees and travel managers in times when travel is afflicted with problems of safety and uncertainty. Organizations are increasingly setting up their in-house travel departments and employing external service providers such as TMCs in anticipation of the dynamic changes in the global business landscape. Travel management services can be broadly classified as: Sourcing and Procurement, Planning and Booking, Account Management, and Measuring and Reporting. Customers from almost every vertical are nowadays taking this aspect of business as a priority.

关键词：商旅管理；业务功能；商旅酬酢政策

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Location-based search and advertising enables users to integrate mobile advertising with mobile technologies such as LBS. Location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. Location-based search and advertisement provides a higher RoI to enterprises compared with other forms of advertising. It is an essential direct marketing channel available for enterprises to increase their outreach and brand awareness among consumers. It also enables marketers to reach their specific target audience by providing personalized ads based on age, location, personality, and interest. There are three types of location-based advertising, namely messaging, display, and search. Location-based search and advertising is used by retailers, FMCG companies, restaurants, big hotels, and indoor stadiums to attract customers; it helps increase brand awareness and boost revenue. Technologies such as beacon technology and a couponing system help enhance the in-store experience of shoppers and increase customer engagement in the outlets.

关键词：基于位置；搜索；广告；移动广告整合；移动技术；LBS

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2014年7月，我国文化市场发展平稳。文化产业投资增速虽然趋缓，但相比全国城镇固定资产投资增速，依然处于较高水平。电影市场的火爆是7月文化市场上最大的热点，单月票房、观影人数以及单片票房都创下历史新高。2014年下半年，我国文化产业将延续7月份的势头，投资增速下降空间已经不大，未来将稳定在15%～20%之间。全年电影市场依然繁荣，预计全年票房有望达到300亿元，增速将超过30%。2014年下半年，中央将重点推动传统媒体和新媒体的融合发展，实现内容和技术的融合创新，打造中国传媒旗舰企业。

关键词：文化；电影；票房

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The globalized world is witnessing an increase in trade and business activities. Companies are now confronted with the need to understand their customers' language, culture, and trends more than ever before. LSPs help bridge the communication gap between clients, businesses, and individuals. Many companies offer a suite of services from document translation, to website localization, to multilingual court reporting, to oral interpretation. The Global Language Services market has evolved over the past few years with the inclusion of more service offerings as per the growing demands of end-users.

关键词：贸易；商业活动；语言；文化；发展

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关键词：电影院线；电影产业；数字电影；3D电影；IMAX电影

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