关键词：电视广告；平台；广告客户；影响购买决策
摘 要：TV advertising is a platform that enables advertisers to create more awareness among consumers about their products and promote them to influence the buying decision of customers. Since TV is the largest viewed medium by people worldwide, advertisers are more attracted to this medium of advertising. Advertising on TV can be done through traditional commercial channels, multichannel advertising, and the more recent online TV advertising. Private sector companies are the major buyers in this market. However, the governments and NGOs also spend a significant amount on TV advertising.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Snapshot

06.2 Market Overview

06.3 Global Economy and Advertising

06.4 Market Size and Forecast

06.5 Five Forces Analysis

07. Market Segmentation by Medium

07.1 Global TV Advertising Market Segmentation by

Medium

07.2 Global Terrestrial TV Advertising Market

07.2.1 Market Size and Forecast

07.3 Global Multichannel TV Advertising Market

07.3.1 Market Size and Forecast

07.4 Global Online TV Advertising Market

07.4.1 Market Size and Forecast

08. Geographical Segmentation

08.1 Global TV Advertising Market by Geographical

Segmentation 2013-2018

08.2 TV Advertising Market in North America

08.2.1 Market Size and Forecast

08.3 TV Advertising Market in EMEA Region

08.3.1 Market Size and Forecast

08.4 TV Advertising Market in APAC Region

08.4.1 Market Size and Forecast

08.5 TV Advertising Market in Latin America

08.5.1 Market Size and Forecast

09. Key Leading Countries

09.1 US

09.2 Japan

09.3 China

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

17.1 Competitive Scenario

17.2 Other Prominent Vendors

18. Key Vendor Analysis

18.1 CBS

18.1.1 Key Facts

18.1.2 Business Overview

18.1.3 Business Segmentation by Revenue 2013

18.1.4 Business Segmentation by Revenue 2012 and 2013

18.1.5 Business Strategy

18.1.6 Recent Developments

18.1.7 SWOT Analysis

18.2 Comcast

18.2.1 Key Facts

18.2.2 Business Overview

18.2.3 Business Segmentation by Revenue 2013

18.2.4 Business Segmentation by Revenue 2012 and 2013

18.2.5 Business Strategy

18.2.6 Recent Developments

18.2.7 SWOT Analysis

18.3 News Corporation

18.3.1 Key Facts

18.3.2 Business Overview

18.3.3 Business Segmentation by Revenue 2014

18.3.4 Business Segmentation by Revenue 2013 and 2014

18.3.5 Business Strategy

18.3.6 Recent Developments

18.3.7 SWOT Analysis

18.4 Viacom

18.4.1 Key Facts

18.4.2 Business Overview

18.4.3 Business Segmentation by Revenue 2013

18.4.4 Business Segmentation by Revenue 2012 and 2013

18.4.5 Geographical Segmentation by Revenue 2013

18.4.6 Business Strategy

18.4.7 Recent Developments

18.4.8 SWOT Analysis

19. Other Reports in this Series