10月份，我国文化产业继续呈现回稳势头。文化产业投资增速虽然较上月继续回落，但降幅已经实现大幅收窄。

关键词：文化；总体形势

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Music publishing involves promoting music from various sources including independent musicians as well as music publishing houses. Music publishing owns and copyrights compositions from different sources and earns revenue from their sales globally through recordings, public performances, films, and advertisements. The Global Music Publishing market was going through a rough phase because of the decline in sales of physical albums, but the growth in the market is expected to revive in the future as digital sales pick up and compensate for the decline in physical copy sales.

关键词：音乐出版；各种来源；音乐出版公司

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我国文创产业高度仰赖内需市场，因此国人的文化消费概况及偏好将牵动文创产业的发展。

关键词：文化；成长；消费；健全化

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“体验”之含义在于带给消费者对产品与服务的经验或印象，包含购买、使用及售后服务经验。

关键词：体验经济；产业；文创价值；策略

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It is a mass-market medium used to broadcast messages, for branding and support campaigns. Outdoor advertising expenses are split between traditional physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.

关键词：户外广告；侧重；消费者；大众市场平台

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9月份，我国文化产业呈现出回稳势头。文化产业投资增速虽然较上月继续回落，但降幅已经实现大幅收窄。

关键词：文化；电影；电视；新媒体；总体形势

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Magazine publishing is a huge market that caters to the needs of readers seeking information in various domains. Magazines can be segmented into two types, namely, Consumer Magazines and Trade Magazines. The Consumer Magazines segment deals with titles related to health, food, travel, fashion, cinema, music, and gadgets; whereas the Trade Magazines segment targets only a niche segment that consists of professional readers specific to a particular industry or trade.

关键词：杂志出版；职称；健康；消费类杂志；贸易杂志

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TV advertising is a platform that enables advertisers to create more awareness among consumers about their products and promote them to influence the buying decision of customers. Since TV is the largest viewed medium by people worldwide, advertisers are more attracted to this medium of advertising. Advertising on TV can be done through traditional commercial channels, multichannel advertising, and the more recent online TV advertising. Private sector companies are the major buyers in this market. However, the governments and NGOs also spend a significant amount on TV advertising.

关键词：电视广告；平台；广告客户；影响购买决策

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Business travel management is a specific business function that aligns employee requirements with corporate goals, both in financial and other terms. It helps in realizing cost tracking and control for organizations, facilitates employees to adhere to corporate T&E policies, and generates mass savings through negotiated discounts. It also serves in building up an information center for employees and travel managers in times when travel is afflicted with problems of safety and uncertainty. Organizations are increasingly setting up their in-house travel departments and employing external service providers such as TMCs in anticipation of the dynamic changes in the global business landscape. Travel management services can be broadly classified as: Sourcing and Procurement, Planning and Booking, Account Management, and Measuring and Reporting. Customers from almost every vertical are nowadays taking this aspect of business as a priority.

关键词：商旅管理；业务功能；商旅酬酢政策

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Location-based search and advertising enables users to integrate mobile advertising with mobile technologies such as LBS. Location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. Location-based search and advertisement provides a higher RoI to enterprises compared with other forms of advertising. It is an essential direct marketing channel available for enterprises to increase their outreach and brand awareness among consumers. It also enables marketers to reach their specific target audience by providing personalized ads based on age, location, personality, and interest. There are three types of location-based advertising, namely messaging, display, and search. Location-based search and advertising is used by retailers, FMCG companies, restaurants, big hotels, and indoor stadiums to attract customers; it helps increase brand awareness and boost revenue. Technologies such as beacon technology and a couponing system help enhance the in-store experience of shoppers and increase customer engagement in the outlets.

关键词：基于位置；搜索；广告；移动广告整合；移动技术；LBS

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