关键词：基于位置；搜索；广告；移动广告整合；移动技术；LBS
摘 要：Location-based search and advertising enables users to integrate mobile advertising with mobile technologies such as LBS. Location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. Location-based search and advertisement provides a higher RoI to enterprises compared with other forms of advertising. It is an essential direct marketing channel available for enterprises to increase their outreach and brand awareness among consumers. It also enables marketers to reach their specific target audience by providing personalized ads based on age, location, personality, and interest. There are three types of location-based advertising, namely messaging, display, and search. Location-based search and advertising is used by retailers, FMCG companies, restaurants, big hotels, and indoor stadiums to attract customers; it helps increase brand awareness and boost revenue. Technologies such as beacon technology and a couponing system help enhance the in-store experience of shoppers and increase customer engagement in the outlets.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast

06.3 Five Forces Analysis

07. Market Segmentation by Application

07.1 Global Enterprise Location-based Search and

Advertisement Market by Application 2013-2018

07.2 Global Enterprise Location-based Search

07.3 Global Enterprise Location-based Messaging

07.4 Global Enterprise Location-based Display

08. Geographical Segmentation

08.1 Global Enterprise Location-based Search and

Advertisement Market by Geographical

Segmentation 2013-2018

08.2 Global Enterprise Location-based Search and

Advertisement Market in APAC Region

08.3 Global Enterprise Location-based Search and

Advertisement Market in EMEA Region

08.4 Global Enterprise Location-based Search and

Advertisement Market in Americas

Function of Location-based Advertising Ecosystem

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

16.1 Competitive Scenario

Mergers and 16.1.1 Acquisitions

16.2 Market Share Analysis 2013

16.3 Other Prominent Vendors

17. Key Vendor Analysis

17.1 AdMoove

17.1.1 Key Facts

Business 17.1.2 Overview

17.1.3 SWOT Analysis

17.2 Foursquare Labs

17.2.1 Key Facts

17.2.2 Business Overview

17.2.3 Product Segmentation

17.2.4 Business Strategy

17.2.5 Recent Developments

17.2.6 SWOT Analysis

17.3 Groupon

17.3.1 Key Facts

17.3.2 Business Overview

17.3.3 SWOT Analysis

17.4 Jiepang

17.4.1 Key Facts

17.4.2 Business Overview

17.4.3 SWOT Analysis

17.5 xAD

17.5.1 Key Facts

17.5.2 Business Overview

17.5.3 SWOT Analysis

18. Other Reports in this Series