景氣展望：受惠於各國民眾陸續施打疫苗，使得疫情對全球經濟甚至民眾日 常生活的影響將逐漸淡化，進而帶動本產業各項租賃市場景氣回升，加上基 期已低，故預計2021年本產業銷售額將擺脫2020年衰退局面。 

Capsule hotel, which is also known as a pod hotel or sleeping cabin, is a unique and novel type of accommodation available at an affordable price. These capsule hotels are arranged in rows and are equipped with Wi-Fi, locker facility, sockets, and other amenities.

Virtual event is a digitally simulated proceeding, which covers a wide range of activities, from video and audio conferencing to live streaming and broadcasting. These events are conducted by companies during product launch and introduction of new services. The report highlights numerous factors that influence the growth of the global virtual events market. These include market forecast, drivers, restraints, opportunities, and role of different key players operating in the market.

由于不同地区的农业生产条件与土地利用方式存在差异，农地的概念及其分类也存在一定差异。如日本将农地分为农用地和农用设施地（包括农舍、作物场地，灌、排水设施地，农路、耕作小路，防害设施地）；中国台湾将农地分为直接生产用地和间接生产用地。尽管农地的内涵存在地区差异， 但耕地均被认为是农地的核心。结合中国农地分类系统，本书的农地特指耕地，且侧重于粮地。

Specialty insurance is designed to cover businesses with nontraditional needs, protects against negligence claims, and allows the payment of judgment & legal fees. In addition, this insurance is obtained for items or events that are considered unique and are rarely covered by standard insurance policies. The demand for specialty insurance is significantly high across construction, healthcare, environmental, and energy industries. For the purpose of analysis, the report segments the global specialty insurance market based on type, distribution channel, end user, and region. The report covers the details about various types of specialty insurance, including marine, aviation, & transport (MAT), political risk & credit insurance, entertainment insurance, art insurance, livestock & aquaculture insurance, and others. In addition, it outlines the information about diversified distribution channels such as brokers and non-brokers. The major end users specialty insurance are business and individuals. Moreover, it analyzes the current market trends of specialty insurance across different regions such as North America, Europe, Asia-Pacific, and LAMEA and suggests the future growth opportunities.

Reverse logistics services are being implemented by pharmaceutical, automotive, FMCG, and other manufacturers to improve customer satisfaction and reduce adverse environmental impact. Reverse logistics is the process of moving products from final delivery to supplier or manufacturer when the consumer returns them for a range of factors, including incorrect products provided, poor quality, and others.

前一章已指出，在网络产业中，用户规模是市场竞争的一个重要因素。受需求面规模经济、售后市场等因素影响，一种产品的市场竞争力常常与用户规模呈正向关系。如果某种商品拥有较高的市场份额，抑或消费者预期该商品会拥有较高的市场份额，那么它将更容易得到消费者的青睐。此外，消费者在更换产品品牌时，有时需要承担一定的转移成本。譬如，电脑用户从Windows操作系统转向Linux或Mac OS时需要重新学习系统操作、购置应用软件。手机用户在变更运营商时需将新电话号码告知相关联系人，如果不同运营商采用不同手机制式，消费者还需购置新的手机终端。很多时候，网络效应与转移成本都受技术驱动，具有相同的成因。产品专利、知识产权常常同时引发网络效应与转移成本，导致二者并存。譬如，对微软Word文档格式的知识产权保护会阻止其他企业开发兼容的软件。一方面，这给Word用户与其他办公软件用户交换文档带来不便，产生显著的网络外部性。另一方面，Word用户在转向其他办公软件时会面临原有文档不可用的问题，存在高额的转移成本。因此，文档格式的知识产权既是网络效应的成因，同时又会引发转移成本的产生或提高1793014。

通过媒体治理与在职消费关系的研究可知，媒体治理受到实际在职消费水平以及超额在职消费水平影响，且媒体关注度的提高不仅有利于降低超额在职消费水平，也会对高管薪酬契约结构的调整产生显著影响。在上述研究的基础上，本章进一步从媒体治理的视角，实证检验媒体治理对在职消费与公司价值关系的影响，并按高管薪酬契约结构进行分类，实证研究媒体治理对在职消费与公司价值关系的影响效果。

Pay TV is a subscription based television service. Pay TV generally includes subscription-based content such sport event, newly released movies and television serials. Pay TV includes different types of subscription services such as cable TV, satellite TV and IPTV. Cable TV offers its services through coaxial cables or fiber optic cables. Satellite TV is a type of television programming that is wirelessly delivered to TV sets across the world through network of radio signals, communications satellites, broadcast centers and outdoor dish antennas. IPTV uses Internet protocol (IP) based network to deliver TV channels to viewer’s set-top box.

5G、大数据及AI等多种新ICT技术的融合将成为未来产业数字化转型的基础，成为社会经济发展的新引擎。基于5G、大数据和AI的新型基础设施将会挖掘各产业巨大的价值空间，给产业带来翻天覆地的变化，加速产业的蓬勃发展。结合我们对于重点产业的理解，对于重点产业未来的布局，以及在数字化转型方面的演进路径，针对政府、制造业、油气、电网、水利、水运等十三个方面提出建议。