The market for medical electrodes is being driven by factors, such as the increasing prevalence of cardiovascular and neurological diseases, increasing investm ent for technological a dvancemen ts by biopharmaceutical companies, and rising focus toward minimally invasive surgeries. The rising population of the world is stimulating the demand for increased access and advancements in diagnostic technologies and treatment modalities. Due to the aging and rising world population, the demand for healthcare products and services increased by multiple times in the past decade, particularly in the developed and high-economic growth countries. The growing prevalence of cardiac and neurological diseases plays an essential role in the growth of the medical electrodes market.

The concept of memristor was first conceived by renowned Professor Leon Chua in 1971 at the University of California, Berkeley, United States. However, it were the engineers at HP labs who revolutionized the concept in 2008 with the introduction of the first memristor. Since the first conceptualization of memristors, the definition of this component has been highly debated, and even after almost 50 years there is no consensus on the definition of memristors. HP labs, in their paper in 2008, streamlined the definition and technologies that fall under the umbrella of memristors. Following this, Leon Chua rebutted HP’s theory and wanted to have a wider definition of memristor. The common definition that is widely used is that a memristor is a hypothetical non-linear passive two-terminal electrical component relating electric charge and magnetic flux linkage, which was described by Leon in 1971.

Managed services refer to a concept, wherein a third-party service provider manages an organization's in-house day-to-day management functions. Managed services involve outsourcing of services related to infrastructure, security, printing, mobility, and other functions, while the ownership rights stay with the end-user. It is estimated that successful deployment of managed services will help in reducing IT cost by 25-45% and will increase operational efficiency by 45-65%. The global market for managed services is expected to witness a high demand for information services and managed mobility. There has been a shift in focus toward managed services and their applications for both short and long-term strategic decisions. As managed services enable the companies to access enhanced applications and services that are possible in-house, it helps them to target their core strategic areas, while outsourcing the rest of the tasks to the service providers who possess the operational expertise in that domain.

For the purpose of the report, the meat substitute market is defined as the market for artificial meats (raw artificial meats) and that of wide variety of meat substitute based food & snack products (breakfast, lunch, and dinner). Meat substitutes prepared from tofu, Tempeh, textured vegetable proteins, seitan, Quorn, and other plant-based sources are covered in the report. Moreover, the market is studied under three major categories— frozen, refrigerated, and shelf-stable. Raw materials used in the preparation of meat substitutes are primarily certified as organic, Non-Genetically Modified (Non- GMO), and plant based, containing high level of proteins and low in cholesterol content.

短视频行业发展进入成熟期，预计2020年短视频市场收入将达到2110.3亿。政策正加强短视频广告行业治理，数字营销模式为短视频行业用户增长放缓提供了解决之道。

网络广告市场：增速放缓，细分市场优势扩大。2019Q3网络广告环比增速不足4.8%，同比增长率虽仍保持在21%以上，但整体市场增速放缓。Q4网络广告规模由于消费习惯及节日影响预计有所提升。

休闲游戏是指碎片化娱乐休闲场景的轻度及超轻度游戏，以玩法本身快速吸引用户。其用户群体稳定，在所有游戏类型中渗透率高，同时用户单日使用次数和时长稳中有升。基于其广告为主的盈利模式，未来用户规模和粘性的扩张将是营销重心用。

营销环境：作为解决用户日常上网场景各类问题和需求的互联网实用工具，其已经进入存量市场，用户普及度较高，加上用户粘性较低，用户转化较难，盈利变现较弱等特征，促使其在营销上也面临着增长乏力、预算不足、策略难做、效果难评等痛点，同时也使得实用工具企业在营销策略的制定上有着更高的要求。

MarTech是营销数字化转型进程中更侧重于技术的概念输出，在整个营销生态当中，能够用到的营销系统或软件都可以被称为MarTech。MarTech包含营销、技术和管理三门学科，三门学科的交叉融合使企业拥有将数据资产沉淀和精细化运营的能力。

金融科技主要指运用前沿科技成果（如：人工智能、区块链、大数据、云计算、物联网等）改造或

创新金融产品、经营模式、业务流程，以及推动金融发展提质增效的一类技术。