The sports-nutrition industry is rapidly becoming mainstream, which is pushing the market for dairy ingredients, such as whey protein, casein, and milk proteins, among others. Dairy ingredients render desired nutritional value to the sports food products, thus, contributing toward their increasing usage in various supplements. Dairy ingredients are important sources of protein. For example, whey is well known for its high quality, high absorption, and superior content of amino acids, essential for muscle growth. This factor makes it a popular sports-nutrition ingredient. The use of whey and lactose ingredients, both in the processed food and nutritional sectors, has helped the market grow. Research suggests that dairy proteins, such as whey proteins and milk proteins, can also act as anti-aging agents. Moreover, these proteins might help decrease stress and reduce the cortisol concentration levels. Awareness among the masses, to become fit, remain in shape, and enhance immunity, has led to a significant growth in the demand for dairy proteins in the urban areas.

Agrochemicals are the chemicals used in the management of agricultural ecosystems and micro-organisms in the farming area. The use of agrochemicals is critical in increasing the crop yield. Agrochemicals include various fertilizers, herbicides, insecticides, fungicides, soil conditioners, and others. Fertilizers are used in the agricultural lands to increase the growth of plants and crop yield. The term agrochemicals may also include synthetic fertilizers, hormones, and other chemical growth agents, as well as concentrated stores of raw animal manure. The global agrochemicals market is segmented into type and region. Based on type, it is categorized into fertilizers and pesticides. Based on fertilizers, the market is bifurcated into synthetic and biofertilizers. Whereas, pesticides are categorized as insecticides, herbicides, fungicides, and other pesticides. Based on region, the market is analyzed across North America, Europe, Asia-Pacific and LAMEA.

The need to feed an ever-growing global population, coupled with increasing demand for sustainable agricultural practices, is the major driver for the demand for biopesticides. Agricultural production is likely to grow two-fold over the next 36 years, in order to meet the demands coming from around 9 billion population. Certainly, technology is projected to continue to play a major role in this progress. Increase in urbanization and less availability of arable land are motivating farmers to adopt efficient crop-protection techniques. There is a broader acceptance and recognition of the increasing benefits of microbials. With the amount of arable land per-person declining and population expanding, global crop yields must increase to meet the food production needs. As a result, an increase in demand for microbial products and agricultural production is being witnessed. There are additional options to address crop yields, including improvements in seed technology and crop protection. However, the greatest potential for improvement is the microbial market.

Farmers are considered to be the backbone of the agricultural economy. Both the Indian and Chinese governments have been helping their farmers by providing subsidies toward farm machinery and equipment, which has helped farmers easily avail tractors and other farm machinery. Rising consumption of machinery and tractors drives the market for agricultural lubricants in these regions and will follow suit through 2024. The Indian government, in order to promote agricultural mechanization, launched the “Tractor Subsidy,” under which the government provides 25% subsidy for buying a tractor, power tiller, self-propelled reaper, paddy transplantation, and other similar self-propelled machines, specialized power-driven equipment, such as zero-till- seed drill, raised bed planter, sugarcane cutter planter, potato planter, potato digger, groundnut digger, straw reaper, strip-till drill, tractor-drawn reaper, cleaner-cum- grader, dryer, stubble shaver, mobile fruit harvester, and power weeder, etc. The ministry of agriculture, Government of India, has approved the list of tractor models up to 35 HP eligible for this subsidy program, and this scheme is open to all categories of farmers.

The modern generation of consumers is inclined to pursue a healthy lifestyle with a rising focus on how healthier produce is manufactured, how raw materials are sourced, and what is the impact of the production and consumption of these foods and beverages on environmental sustainability, workplace conditions, and worker sustenance. Apart from this, there is a visible shift among consumers to non- conventional foods that are becoming alternatives to traditional meat and dairy. Although conventional food and beverages, including meat and dairy products, are favored in terms of price and flavor, the changing consumption habits and lifestyle choices are driving the growth of products with ethical labels in recent years.

生鲜农产品供应链以蔬菜、水果、肉禽、水产蛋奶等生鲜食品为研究主体，针对市场渠道、物流（流通）、零售等供应链环节的特征和现状进行研究分析。