Car rental companies offer automobiles on rent with a suitable fee for a certain duration, which can range from hours to months. Presently, various types of cars including economy cars, executive cars, luxury cars, SUVs, and MUVs are available on rent. These cars are rented for different purposes such as airport transport, local usage, outstation, event transportation, self-drive, and employee transportation. Besides basic vehicle renting, car rental firms often offer additional services such as entertainment systems, GPS navigation systems, and insurance. These companies offer their facilities to people who do not own a vehicle, whose vehicles are out for maintenance, or have no access or limited access to personal vehicles. In addition, owners of broken vehicles and tourists & travelers avail these services. This service is generally structured across various local branches that facilitate customers to easily return vehicles at their preferred locations. The car rental procedure is often managed through websites, making way for customers to book their vehicles online.

With the increasing complexity around online adver tising, coupled with the premium pricing charged for ad blockers, marketing and adver tising companies are looking for alternative solutions that will enable them to display their adver tisements or messages. This presents the DOOH market with a lucrative oppor tunity, which may boost its adoption over the forecast period. According to the Outdoor Adver tising Association of America (OAAA), in 2018, the top spenders, in terms of OOH, included Geico, Netflix, Google, American Express, Apple, McDonalds, Metro by T-Mobile, Amazon, M&Ms, Chevrolet, Facebook, and Universal Pictures, among others, with Apple and McDonalds retaining their top spots. The mobile location marketing is gaining traction, as it enables billboard owners to offer more informed choices regarding ad placements to the companies wanting to place the ad. This is expected to increase the adoption of DOOH over the forecast period

Biometrics have rapidly established itself as the most per tinent means of identifying and authenticating individuals in a reliable and fast way, using unique biological characteristics. The global biometrics market is increasing at a rapid pace owing to the need to combat the rising security challenges. Fingerprint, facial recognition, eye/iris recognition, and voice recognition are being used to authenticate the consumers today. The increasing connectivity and digitization have increased customer interactions with devices and services, which is further demanding identity authentication for access. The increasing awareness of the need for sophisticated biometric security, widening the scope of applications of biometrics technology in consumer electronics, to improve customer experiences, and technological advancements are expected to drive the growth of the market over the forecast period. Rising demand for ease and convenience, availability, and reachability of biometrics is expected to create opportunities for the market fur ther. According to the findings of a survey commissioned by VISA, consumers are ready to leave the password behind. 70% of consumers believe that biometrics are always more comfor table as they do not involve memorizing passwords. More than 65% of consumers are already familiar with biometrics, while 86% are interested in using biometrics to verify the identity or to make payments. The rapid proliferation of the internet and the growth of mobile devices has led to increased payments through mobile. This mode of payment is anticipated to experience significant growth over the next few years.

Autonomous last mile delivery is the involvement of autonomous vehicles to deliver the product or service to customer’s doorstep without involving any human intervention in the entire process. Last mile delivery ensures that the product is delivered to the customer within a stipulated time period without hampering the dignity and market image of the company. The increased use of internet along with the expansion in e-commerce industry has increased the demand for products to be purchased online which requires a better and efficient means to deliver the product to the customer. Thus, various product delivery services have been adopted by the companies such as the use of drones and ground delivery bots. The global autonomous last mile delivery market is segmented on the basis of region into North America, Europe, Asia-Pacific, and LAMEA (Latin America, Middle East, & Africa). The report highlights the strategies adopted by the key market players to sustain the intense competition and increase their market shares. The key providers of intelligent solutions in the industry are Flirtey, Drone Delivery Canada, Flytrex, Airbus, Amazon, JD.com, Marble, and Starship Technologies.