The continuous evolution of the Internet as a platform for business and trade and the success in monetizing digital content are driving the market growth. While there has been a clear improvement among consumers, in terms of willingness to pay for premium content, supported by the rise of affordable monthly subscription-based business models, piracy and unauthorized redistribution of copyright-protected content are also witnessing growth. Several organizations across the world are focusing on rapidly expanding their presence across various social networking sites. This is further allowing companies to exhibit and sell their products online by utilizing a content marketing strategy. As a result, companies are planning to implement intellectual property (IP) rights. This is expected to drive the demand for digital rights management and licensing. The increasing usage of digital documents, such as PDFs, word documents, and emails, is assumed to stimulate the growth of the market studied.

租赁周期：单次租期90天以上• 客群对象：以企业客户为主，适合企业员工班车、接送客户等用车场景• 车辆特征：车型多元化，大型巴士、商务轿车、SUV等全覆盖• 计费方式：企业采购协商费用

Car rental companies offer automobiles on rent with a suitable fee for a certain duration, which can range from hours to months. Presently, various types of cars including economy cars, executive cars, luxury cars, SUVs, and MUVs are available on rent. These cars are rented for different purposes such as airport transport, local usage, outstation, event transportation, self-drive, and employee transportation. Besides basic vehicle renting, car rental firms often offer additional services such as entertainment systems, GPS navigation systems, and insurance. These companies offer their facilities to people who do not own a vehicle, whose vehicles are out for maintenance, or have no access or limited access to personal vehicles. In addition, owners of broken vehicles and tourists & travelers avail these services. This service is generally structured across various local branches that facilitate customers to easily return vehicles at their preferred locations. The car rental procedure is often managed through websites, making way for customers to book their vehicles online.

With the increasing complexity around online adver tising, coupled with the premium pricing charged for ad blockers, marketing and adver tising companies are looking for alternative solutions that will enable them to display their adver tisements or messages. This presents the DOOH market with a lucrative oppor tunity, which may boost its adoption over the forecast period. According to the Outdoor Adver tising Association of America (OAAA), in 2018, the top spenders, in terms of OOH, included Geico, Netflix, Google, American Express, Apple, McDonalds, Metro by T-Mobile, Amazon, M&Ms, Chevrolet, Facebook, and Universal Pictures, among others, with Apple and McDonalds retaining their top spots. The mobile location marketing is gaining traction, as it enables billboard owners to offer more informed choices regarding ad placements to the companies wanting to place the ad. This is expected to increase the adoption of DOOH over the forecast period

Biometrics have rapidly established itself as the most per tinent means of identifying and authenticating individuals in a reliable and fast way, using unique biological characteristics. The global biometrics market is increasing at a rapid pace owing to the need to combat the rising security challenges. Fingerprint, facial recognition, eye/iris recognition, and voice recognition are being used to authenticate the consumers today. The increasing connectivity and digitization have increased customer interactions with devices and services, which is further demanding identity authentication for access. The increasing awareness of the need for sophisticated biometric security, widening the scope of applications of biometrics technology in consumer electronics, to improve customer experiences, and technological advancements are expected to drive the growth of the market over the forecast period. Rising demand for ease and convenience, availability, and reachability of biometrics is expected to create opportunities for the market fur ther. According to the findings of a survey commissioned by VISA, consumers are ready to leave the password behind. 70% of consumers believe that biometrics are always more comfor table as they do not involve memorizing passwords. More than 65% of consumers are already familiar with biometrics, while 86% are interested in using biometrics to verify the identity or to make payments. The rapid proliferation of the internet and the growth of mobile devices has led to increased payments through mobile. This mode of payment is anticipated to experience significant growth over the next few years.