Gamification is the process of implementing game mechanics into a nongaming context to drive user engagement and problem solving. Points, badges, a leader board, challenges, and rewards are some examples of game mechanics. It is not about creating real games but using game techniques to engage users. From loyalty programs of businesses to educational video games and rewarding schoolchildren for homework, people have always been trying to merge work with play.

关键词：游戏化；游戏机；非赌博；游戏技术；吸引用户

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The global color cosmetics market is likely to witness a positive trend during the forecast period. Cosmetics are considered to be an impulse purchase among women and despite the economic slowdown in several countries, consumers treated them as an affordable luxury since many cosmetics categories like lipstick and nail polish could be bought in lower price brackets than any other luxury category of non-cosmetic products. For instance, despite the slowing economic conditions, Brazil spends heavily on color cosmetics. The fashion-loving country has seen three times more growth in the cosmetic industry than in the country's GDP. Other than the spending capacity. among consumers, the rising consciousness about appearance and continuous
product innovation are helping drive the market. Attractive packaging and the growing
health and wellness trend are also driving the overall color cosmetics market.
However, the presence of toxic chemicals found in some of the products and the
growing presence of counterfeit products are affecting the growth of the overall market.

关键词：全球彩妆市场；积极的趋势；冲动购买；有吸引力；包装；健康和保健；推动；整个彩妆市场

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DIY home improvement stands as a key segment and constitutes the largest in the overall global DIY market. Home improvement involves renovating or remodeling one’s home. Although the practice of DIY is quite common in the Western regions, the market is slowly picking up in the emerging regions such as APAC and MEA. In Europe, DIY is widely practiced across the region. In countries like Germany and France, people are quite confident in engaging into DIY projects, enjoying it as a hobby. In the UK, the practice of DIY is more of a work rather than a hobby. The economic recession had an impact on the sales of the DIY market as customer confidence remained low in spending and thus led customers to postpone their home improvement projects. However, with the gradual recovery of the economic scenario, customers are likely to spend more on home improvement, thus driving demand in the DIY market.

关键词：DIY家装站；全球整体DIY市场；市场缓慢；回升

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Medical imaging is the process of creating visual representations of the interior of a body for clinical analysis and medical intervention. Medical imaging is performed to reveal internal structures hidden by the skin and bones, to examine and diagnose the medical condition. It plays a vital role, not only in the diagnosis but also in the treatment process, since it is taken into consideration during the follow-up of various diseases. Various methods for medical imaging include X-rays, ultrasonography, CT, and MRI. For the diagnosis and treatment of various disease these methods are used individually or in combination for a better understanding of the medical condition.

关键词：医学影像；可视化表示；临床分析；医疗干预；检查和诊断；医疗条件；X射线；超声；CT；MRI检查

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Health supplements are a broadly classified product segment under the pharmaceutical industry in Malaysia. According to the FDA, "a health supplement is a product intended for ingestion that contains a 'dietary ingredient' intended to add further nutritional value to (supplement) the diet. A 'dietary ingredient' may be one, or any combination, of the following substances.

关键词：保健品；医药行业；马来西亚；摄取；膳食成分；营养价值

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Fresh foods are those foods that are unprocessed and available in a raw state and have not undergone any form of thermal processing, freezing or have had any kind of preservatives added. Consumers realize the health benefits of fresh food and there is a high demand for such products in developed and developing economies. Thus all the major market players are pursuing agreements and partnerships with retail outlets to leverage the opportunity and build a competitive edge.

关键词：新鲜的食物；未经加工；原始状态；健康益处；零售网点；竞争优势

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The market is growing the fastest in APAC. The commendable growth of the communications, electronics, and semiconductor sectors in Asian countries is responsible for the buoyant growth. Increase in exports of electronics from Japan, South Korea, Taiwan, and countries in SEA is also contributing to the growth of the market. Other contributing factors include a large population; increase in disposable income; and widespread penetration of advanced mobile devices in Asian countries like South Korea, China, India, and Malaysia. Sectors such as broadband communication, microwave communication, satellite communication, mobile telephony, and the military are the major end-users.

关键词：市场增长；速度最快；亚太地区；通信；电子；半导体；增加可支配

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关键词：运动；能量饮料；不同类型；饮料；碳水化合物；电解质

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Luxury e-tailing involves the sales of luxury items from the vendor or retailer to the customer using the online medium. With the rapidly changing market dynamics, the vendors are required to adapt to the users' tastes. Customers have moved to Internet purchasing to find better product fulfillment and convenience. Many brick-and-mortar retailers offer multi-channel retailing so that shoppers also have the option of placing orders conveniently online. This has given rise to e-tailers, which include the vendors that operate online and some brick-and-mortar businesses that operate websites to reach consumers.

关键词：豪华电子零售；奢侈品；销售商；零售商；客户使用；在线媒体；多渠道零售

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The global RTD tea and coffee market is a subgroup of the global soft drinks market. RTD coffee and tea have benefits including antioxidants and lower calorie content than soft drinks. APAC is the largest market with a share of 64.9% followed by the Americas with a market share of 22.9%. The market has a large consumer base across different geographies.

关键词：即饮茶；咖啡；全球软饮料；益处；亚太地区；最大的市场

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