关键词：即饮茶；咖啡；全球软饮料；益处；亚太地区；最大的市场
摘 要：The global RTD tea and coffee market is a subgroup of the global soft drinks market. RTD coffee and tea have benefits including antioxidants and lower calorie content than soft drinks. APAC is the largest market with a share of 64.9% followed by the Americas with a market share of 22.9%. The market has a large consumer base across different geographies.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast by revenue

Market size and forecast by volume

Five forces analysis

PART 06: Market segmentation by type

PART 07: Market segmentation by distribution channel

PART 08: Market segmentation by packaging

PART 09: Geographical segmentation

RTD tea and coffee market in APAC

RTD tea and coffee market in Americas

RTD tea and coffee market in Europe

RTD tea and coffee market in MEA

PART 10: Key leading countries

Japan

China

US

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

Competitive scenario

Market share analysis 2014

Other prominent vendors

PART 17: Key vendor analysis

Coca-Cola

JDB Group

Tingyi

Unilever

Uni-President Enterprises

Otsuka Pharmaceuticals

PART 18: Appendix

List of abbreviation

PART 19: Explore Technavio