关键词：DIY家装站；全球整体DIY市场；市场缓慢；回升
摘 要：DIY home improvement stands as a key segment and constitutes the largest in the overall global DIY market. Home improvement involves renovating or remodeling one’s home. Although the practice of DIY is quite common in the Western regions, the market is slowly picking up in the emerging regions such as APAC and MEA. In Europe, DIY is widely practiced across the region. In countries like Germany and France, people are quite confident in engaging into DIY projects, enjoying it as a hobby. In the UK, the practice of DIY is more of a work rather than a hobby. The economic recession had an impact on the sales of the DIY market as customer confidence remained low in spending and thus led customers to postpone their home improvement projects. However, with the gradual recovery of the economic scenario, customers are likely to spend more on home improvement, thus driving demand in the DIY market.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Segmentation by product

PART 07: Geographical segmentation

Global DIY home improvement market by geographical

segmentation 2015

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

Competitive scenario

Other prominent vendors

PART 15: Key vendor analysis

Adeo

Home Depot

Kingfisher

Lowe's

PART 16: Explore Technavio