关键词：保健品；医药行业；马来西亚；摄取；膳食成分；营养价值
摘 要：Health supplements are a broadly classified product segment under the pharmaceutical industry in Malaysia. According to the FDA, "a health supplement is a product intended for ingestion that contains a 'dietary ingredient' intended to add further nutritional value to (supplement) the diet. A 'dietary ingredient' may be one, or any combination, of the following substances.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Offerings of the top vendors

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Malaysia: An overview

PART 06: Malaysia: Economic profile

Malaysia: Economic overview

Lifestyle indicators

PART 07: Malaysia: Doing Business 2015

Doing Business: Overview

Business environment

PART 08: Market landscape

Pharmaceutical market in Malaysia

Health supplement market in Malaysia

Five forces analysis

PART 09: Market segmentation by product

Segmentation of health supplement market in Malaysia

by product

Vitamins and dietary supplements market in Malaysia

Weight management products market in Malaysia

Herbal and traditional products market in Malaysia

PART 10: Value chain analysis

Value chain of health supplement market in Malaysia

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

Competitive scenario

Market vendor analysis 2014

Other prominent vendors

PART 17: Other prominent vendors

Key vendor analysis

Amway

CCM Pharmaceuticals

Cosway

Herbalceutical

Herbalife

PART 18: Appendix

List of abbreviations

PART 19: Explore Technavio