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全球奢侈品电子零售市场报告(2015-2019年)

Global Luxury E-Tailing Market 2015-2019

加工时间:2016-01-12 信息来源:EMIS 索取原文[71 页]
关键词:豪华电子零售;奢侈品;销售商;零售商;客户使用;在线媒体;多渠道零售
摘 要:Luxury e-tailing involves the sales of luxury items from the vendor or retailer to the customer using the online medium. With the rapidly changing market dynamics, the vendors are required to adapt to the users' tastes. Customers have moved to Internet purchasing to find better product fulfillment and convenience. Many brick-and-mortar retailers offer multi-channel retailing so that shoppers also have the option of placing orders conveniently online. This has given rise to e-tailers, which include the vendors that operate online and some brick-and-mortar businesses that operate websites to reach consumers.
目 录:

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Overview of global luxury goods market

Overview of global luxury e-tailing market

Market size and forecast

Five forces analysis

PART 06: Market segmentation by product

Global luxury personal goods e-tailing market

Luxury food and wine e-tailing market

Global luxury home accessories e-tailing

PART 07: Segmentation by channel

Market overview

PART 08: Geographical segmentation

Market overview

Americas

EMEA

APAC

PART 09: Key leading countries

US

UK

France

China

PART 10: Market drivers

Increased penetration of Internet technologies

Variety and convenience

Improved customer satisfaction

Embrace of e-commerce

PART 11: Impact of drivers

PART 12: Market challenges

Competition from brick-and-mortar retail stores

Loss of exclusivity and brand trust

Lack of physical buying experience

Counterfeit goods

PART 13: Impact of drivers and challenges

PART 14: Market trends

Digital marketing

Mergers and acquisitions

Price comparison

Increased adoption of multi-channel retailing

PART 15: Vendor landscape

Competitive scenario

Market share analysis

Net-A-Porter

Neiman Marcus

Nordstrom

Ralph Lauren

Saks Fifth Avenue

Other prominent vendors

PART 16: Key vendor analysis

Neiman Marcus

Net-A-Porter

Nordstrom

Ralph Lauren

Saks Fifth Avenue

PART 17: Appendix

List of abbreviation

PART 18: Explore Technavio

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