The market study aims at estimating the market size and the growth potential of this market. Topics analyzed within the report include a detailed breakdown of the global markets for kitchen furniture by geography and historical trend. The scope of the report extends to sizing of the kitchen furniture market and global market trends with market data for 2021 as the base year, 2022 and 2022 as the estimate years and forecast for 2024 with projection of CAGR from 2024 to 2029.

家居：政策放松趋势仍将持续，家居龙头成长性突出。中央发布多 项政策有望带动地产景气度回暖，前期开发商囤积大量未完工项目，融 资端修复将促进完工，后续竣工好转将支撑家居需求。防疫政策调整优 化，对新冠实施“乙类乙管”，制约因素将得到缓解，消费需求有望回 暖，且此前延期需求有望释放。根据增值税发票数据显示，春节期间家 具销售收入同比增长15.2%，较19 年增长9.9%。家居龙头积极进行营 销策划，有望在节后开门红及315 活动中取得亮眼表现。行业承压持续 分化，据久谦数据显示，2022 年末家具橱柜品类在营店铺数量下降至 35.9 万家，较21 年末下降44%。建议关注：定制龙头【欧派家居】、【索 菲亚】、【志邦家居】及【金牌厨柜】；软体龙头【顾家家居】、【喜临门】 及【慕思股份】；保交楼受益标的【江山欧派】、【王力安防】。

受益于国家对地产行业在信贷、债券融资和股权融资方面“三箭齐发”，市场 对于后周期产业链信心逐步回暖，家居用品迎来估值修复，截至12 月23 日， 月内上涨2.08%，跑赢沪深300 2.72pct.。11 月，家具社零额下滑幅度收窄 2.6pct.，1-11 月地产竣工面积同比下滑，但较前10 月收窄0.1pct.。我们认 为，当前阶段地产行业底部已经明确，且在竣工数据逐步企稳的预期之下， 家居企业大宗业务有望持续受益。大宗业务的高确定性，将继续推动家居企 业实现估值修复，为短期第一主线。其次，伴随防疫政策优化以及国家扩大 内需战略的推出，疫情发展短期虽有波动，但明年居民生产生活回归常态已 经确定，叠加内需战略推动，制约家居零售业务发展的因素正迎来改善。我 们判断，明年Q2 或成为家居企业零售业务逐步回升的重要时点，头部白马 将依托渠道优势、制造优势，以及整装业务拉动品类融合，实现终端营销的 优先回暖。看好明年家居板块估值抬升，以及龙头企业业绩的稳健释放。

家居：床垫赛道本轮双十一增速于家居最高，喜临门表现最为靓丽，市场份额提 升至27%（21 年22%），持续推进。此外家居是重度依赖线下消费场景的地产链 条，近期压制板块估值的两大因素均开始修复，推荐布局龙头：欧派家居、喜临 门、顾家家居、索菲亚、志邦家居、敏华控股，关注皮阿诺（保利入股打开成长 空间）、江山欧派。 必选：个护品牌集中趋势显著，百亚股份表现最为突出，公司线上线下渠道调 整后建设基础扎实，份额提升路径清晰，持续推荐。近期纸浆中针叶浆已经松 动，阔叶浆高位横盘，随着海外Arauco 等新增产能投产预期23Q1 开始下行， 推荐布局必选板块中的纸浆反周期标的维达国际、中顺洁柔。 宠物：近期板块调整后，当前上市宠物龙头估值已充分反映海外增长压力的悲观 预期，而中长期看海外库存调整在23Q1-23Q2 有望完成，叠加海外进入降息周 期，需求将拉动增长，23 年无需过忧。国内市场本轮双十一充分验证赛道高景 气，行业国产化替代趋势显著，龙头自主品牌持续高增长，叠加乖宝上市后有望 拉动板块估值修复，持续推荐宠物板块龙头：中宠股份、佩蒂股份，建议关注待 上市龙头乖宝宠物。

10 月社零有所承压，线上渠道加速。2022M10 社零总额4.03 万亿元， 同比-0.5%，主要系疫情反复影响，各地管控趋严，消费受到一定冲击； 除汽车以外消费品零售额3.7 万亿元，同比-0.9%。2022M1-10 社零总额 累计同比0.6%，其中除汽车以外消费品零售额同比0.5%。分渠道看， 2022M10 实物商品网上零售额为1.21 万亿元，同比+22.1%，加速明显； 2022M1-10 实物商品网上零售额为9.45 万亿元，同比+7.2%。2022M10 实物商品网上零售额占社零总额的比例为30.1%，同比+3.5pp。分品类 看，2022M10 增速前三的品类有：中西药品类（同比+8.9%，2022M1- 10 同比+9.3%）、粮油食品类（同比+8.3%，2022M1-10 同比+9.0%）、饮 料类（同比+4.1%，2022M1-10 同比+6.6%）

展望 2023 年，轻工制造板块机遇与挑战并存，我们建议从三条主线把握行 业投资机会。1）受益于行业分化：急剧变化的市场环境下龙头竞争优势愈 轻工制造 增持 (维持) 研究员 吕明璋 SAC No. S0570521060001 lvmingzhang@htsc.com +(86) 21 2897 2228 联系人 刘思奇 加凸显，逆势加速份额提升，重点推荐内功强化、长期成长逻辑顺畅的家居 龙头及消费轻工龙头。2）受益于消费复苏：23 年地产销售磨底后有望迎来 改善，竣工端则有望受益于保交付，同时叠加 22 年需求低基数，23 年消费 复苏值得期待，预期修复下重点推荐股价经过深度回调、估值正处低位的家 居板块。3）受益于盈利改善：重点推荐原材料价格回落预期下成本压力有 望逐步释放的中游制造企业，重点推荐纸包装龙头和金属包装龙头。

Manufacture of wooden goods intended to be used primarily in the construction industry: Beams, rafters, roof struts Glue-laminated or metal connected prefabricated wooden roof trusses Doors, windows, shutters and their frames, whether or not containing metal fittings, such as hinges, locks etc. Stairs, railings Wooden beadings and mouldings, shingles and shakes Parquet floor blocks, strips etc., assembled into panels Manufacture of prefabricated buildings, or elements thereof, predominantly of wood Manufacture of mobile homes Manufacture of wood partitions (except free standing)

Manufacture of twine, cordage, rope and cables of textile fibres or strip or the like, whether or not impregnated, coated, covered or sheathed with rubber or plastics Manufacture of knotted netting of twine, cordage or rope Manufacture of products of rope or netting: fishing nets, ships' fenders, unloading cushions, loading slings, rope or cable fitted with metal rings etc.

Fencing is a structure or barrier used to protect or divide a property by enclosing or bordering it. The rising concern for security and safety and increasing consumer interest toward home décor and improvement are driving the global fencing market. Fencing is of two types, which includes fixed and temporary. Fixed fences are those that stay for a longer duration with minimal repairs, whereas temporary fences stay in place for a shorter period and are not required to be constructed sturdily. These fencing majorly come in materials such as metal (particularly aluminum and steel), wood, plastic & composite, and concrete. Metal fencing dominated the market and accounted for a share of 48.08% in 2020, followed by wood with a share of 25.35%. Metal dominates the segment due to the increasing demand for barbed wire fences, which provide higher security. For privacy fencing, wood is a stylish and great fencing option. The demand for wood used in fencing has been higher in Western Europe and Nordic countries. These countries lead the demand for wooden fencing compared with other countries.