Oat-based snacks are becoming increasingly popular across the globe. Companies are strategizing on launching innovative flavors of oat-based snacks, like cookies, bars, cakes, or savory snacks, to extend their consumer base, which will in return help them augment their respective market shares. As per Technavio's analysis, the market will be predominantly dominated by the prominent vendors, who will take part in most of the innovations in terms of new product launches and formulate comprehensive marketing strategies. Yet the relatively smaller and regional companies are also anticipated to increase their market share by offering culture-specific oat-based snacks.

Honey is a sweet food produced by bees foraging nectar from flowers. Honey bees convert nectar to honey through regurgitation and evaporation. The bees store the honey as a primary food source in wax honeycombs inside beehives. The beekeepers extract the honey by removing the honey comb and then by crushing it or using a honey extractor. Honey bees form an important part of the food chain as they aid in pollination, which is required to support the food chain.

The global sweetener market is growing at a moderate rate (4.47%) owing to the growing concerns about excessive intake of sugar. Consumers are purchasing products that have low sugar and calorie content to maintain a suitable body weight and avoid health problems such as obesity, high/low blood pressure, and tooth decay. Sweeteners are now becoming common in homes across the globe, appearing in many “sugar-free” or “diet” candies, cookies, and beverages. Players are thus using sweeteners across industries, including confectionery, bakery, beverages, cereal, ice cream, and dairy. Non-nutritive sweeteners, both low-calorie and zero-calorie variants, are replacing sugar and corn syrup in food and beverage, healthcare, and personal care products. Significant investments in state-of-the-art equipment and new technologies and the introduction of new crop varieties have resulted in increased zero-calorie sweetener production.

Turmeric or Curcuma longa is a rhizomatous herbaceous perennial plant that belongs to the ginger family, Zingiberaceae. Turmeric as a crop is native to Asia, and it requires temperatures between 68°F and 86°F and a considerable amount of annual rainfall to thrive. The root of the turmeric plant, also known as rhizome, is valued for its medicinal and culinary properties. According to the University of Maryland Medical Center (UMCC), turmeric has been utilized for the preparation of food as well as medicines for over 4,000 years. Currently, in international cuisine, it is widely used for food coloring and seasoning or as a preservative.

Savory snacks can be categorized under the snack foods segment. Although there are many variants in terms of ingredients used, the global savory snacks market can be divided into seven major categories: potato chips, extruded snacks, nuts and seeds, traditional snacks, popcorn, meat snacks, and other savory snacks. Potatoes, corn, nuts, seeds, wheat, rice, tapioca, and oats are most commonly used as ingredients in the preparation of savory snacks.

Pet food refers to edible products specially developed for consumption by domesticated animals such as cats, dogs, birds, fish, and mammals. It is developed from either plant or animal extracts and is formulated according to the nutritional needs of the pets. Pet food is specifically developed to suit the needs of the type and age of the animal being fed. The key ingredients in pet food are byproducts of meat, poultry, seafood, feed grains, enzymes, amino acids, preservatives, stabilizers, and gelling agents.

The global pet food market is driven by several factors like increasing pet humanization, growing urbanization, and increase in pet ownership. One of the main drivers in this market is the increase in disposable income of the urban population, which has led to an increase in spending on pet foods. Due to increase in disposable income of the urban population and a consequent increase in the number of people owning pets, emerging countries in regions such as Latin America and Asia-Pacific (APAC) are experiencing increased demand for pet food.

Many drivers contribute to the growth of the global soy and milk protein ingredients market. The growing awareness about the health benefits of soy-based foods and increasing focus on low-fat and fiber-rich diets are the major drivers for the market. The growing vegan population is also driving the market. Despite the many growth drivers, the market faces challenges that could impede the growth over the coming years. The main challenges are the negative image of soybased food products in terms of their taste and textures and the wide availability of substitute products. Another major challenge is the increasing lactose-intolerant population, which may affect the growth of the global milk protein ingredients market.

Smoked fish is fish that has been preserved through smoking. In the early days, the smoking of fish was undertaken to preserve the fish over a long period of time. Currently, the smoking of fish is generally done for the unique taste and flavor imported through the smoking process. There are two types of smoking process: hot smoking and cold smoking. Both types of smoking can produce a marked difference in the taste and texture of the fish. Before smoking any fish, it is necessary to cure the fish using either salt water brine or dry salt.

通过介绍佛坪县农业发展的概况，指出了该县在农业经济发展中存在的销售模式落后、农产品产销脱节现象较严重、农产品电子商务效果不理想等较为典型的问题，从而提出在“互联网+”的大背景下佛坪县应贯彻“精准营销”理念、大力构建C2B这一新型电子商务模式的对策建议。