报告以图表的形式对比分析了2013年白兰地.威士忌地区基本市场状况、各主要产品品牌分地区基本市场状况、消费者的人口构成及其分布比例、各主要产品品牌分人口组别基本市场指标、消费者的生活态度、消费者的体育运动和休闲活动等。

关键词：白兰地；威士忌；酒；市场状况

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在经济增速放缓的背景下，中国食品饮料工业仍保持较快增长的态势。2013 年1-5 月，食品行业规模以上企业累计实现销售收入6908 亿元，同比增长18.83%，利润总额541 亿元，销售利润率7.84 %。饮料行业实现
销售收入2001 亿元，同比增长13.61 %，利润总额158 亿元，销售利润率7.92 %。

关键词：食品饮料；乳品；肉禽制品；饮料

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国家统计局数据显示，2013 年1-5月，酒类行业规模以上企业累计销售收入达3340 亿元，同比增长9.00%，利润总额达416亿元，同比增长4.46 %。1000元以上高档白酒的消费需求50%来自于政务和商务消费，所以本轮调整中，高档白酒的销售所受的负面影响较大，而主要面向商务消费及大众宴请消费的中档白酒以及面向普通居民日常消费的低档白酒仍然保持正常的增长，中低价位段的白酒产品的消费增长潜力更大。

关键词：白酒；黄酒；葡萄酒；高端啤酒

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乳制品行业目前正处于创新品类推进的重要时期，我们认为乳制品发展将向两方面推进：一是随着人均可支配收入的提升以及消费者对食品安全问题的关注，高端化的具备差异化的新品类将快速发展，伊利的金典、光明的莫斯利安等创新型品类都获得了快速发展并驱动公司的盈利提升；二是消费者对口味多样化的需求以及奶源供给紧平衡等因素，使得去奶源化的风味奶、乳饮料等高附加值品类快速发展。

关键词：乳制品；高端化；去奶源化；优质奶源；竞争格局

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3季度，我国多数地区出现持续超高温天气，加上临近中秋节、国庆节等重大节日，商场和电商促销活动增多，饮料类产品迎来消费旺季，啤酒、软饮料受益明显，产销两旺，利润增速持续回升。然而，我国消费增长放缓，不仅居民收入减速，而且居民消费倾向下降。此外，中央严控公务消费的决心大，对白酒、葡萄酒的负面影响持续存在。在此背景下，白酒、葡萄酒持续低迷，无论是产销还是盈利，增速均出现大幅下滑。

关键词：饮料；白酒；葡萄酒；软饮料；饮料酒

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The convenience food segment is one of the Asia-Pacific’s most dynamic markets. Consumers are increasingly looking for portable and convenience foods that do not compromise on quality and taste to fit with their increasingly busy and mobile lifestyles. Food safety concerns continue in China as new scandals have emerged over the past six months, affecting the reputation of the industry. The full ramifications of the Fonterra safety scare are still being assessed. Investigation of tainted dairy products and high dairy prices incidents has led to price reductions by many producers. The Chinese Government responded by tightening import rules to protect the local producers while reforming the industry.

关键词：食品；餐饮；饮料

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The Dairy Products market in China is expected to witness rapid growth during the period 2012-2016. The APAC region accounted for almost 25 percent of the Global Dairy Products market in 2012, and China is the leading country in the region, contributing the greatest demand for dairy products. The growing population, urbanization, and increase in consumer income are leading to the growth of the market in China. The overall market is expected to grow at a CAGR of 11.87 percent during the forecast period.

关键词：奶制品；婴儿配方奶粉；酸奶；冰淇淋；奶酪

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The US alcoholic beverages market represented approximately 55% of the overall beverage market revenues in the US in 2012. The US alcoholic beverages market registered a CAGR of 2.9% over the period of 2006-2012. The leading factors which have been driving the market over the period 2006-2012 include increasing demand for flavored alcoholic beverages and ready to drink cocktails, increasing investment in brand building by the companies, major consolidations, off-premise sales and drinks with low-calorie and low-alcohol content.

关键词：美国；酒精饮料；鸡尾酒

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关键词：高档白酒；销售额

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Bottled water is drinking water, such as distilled water, mineral water, still water, soda, flavored water, sterilized water, and sparkling water, which is packaged in either plastic or glass bottles after purification. It is obtained from various sources such as wells, springs, artesian wells, and the municipal water supply. The two main forms of bottled water are still and sparkling water, that is, it is non-carbonated or carbonated. Still water is similar to normal tap water and does not have any carbonation. Sparkling water, also known as carbonated water, soda, seltzer water, and fizzy water, is water into which carbon dioxide is mixed under pressure, resulting in effervescence in the water. Nowadays, bottled water is becoming more and more popular across the globe. The majority of consumers prefer bottled water as either their primary or only source of water; this is due to the perception that bottled water is safer than tap water. Recently, companies have also started branding bottled water to build an image for their brand and even consumers are looking for brands which they consider more trustworthy than other unbranded bottled water products.

关键词：饮用水瓶装水；净化；塑料；玻璃瓶包装；来源

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