从 CeraVe 看社媒对于品牌的发展驱动力。欧睿数据显示，适乐肤自 2017 年被欧莱雅收购后，其在全球皮肤学级化妆品市场市占率由17年的 1.8%上升至 22 年的 10.1%，排名世界第二、仅次于理肤泉，品牌零售额 5 年（2017-2022 年）CAGR 达 54%。2020 年社媒推广助力适乐肤成功破圈，品牌增长加速，并成为 22 年世界皮肤科医生最推荐的品牌Top4（在美国位列 Top1），Geogle Trend 数据显示，2020 年 3-7 月间搜索量迅速攀升，超越薇姿，后续声量与理肤泉基本相似，但在此之前，适乐肤与理肤泉、薇姿的关注度均有一定差距，其背后来自适乐肤品牌 TikTok社媒平台上声量的迅速提升，2020 年多位网络达人和专业人士推广，帮助品牌迅速破圈——TikTok 知名护肤品博主 Hyram Yarbro 在 2020 年 4月发表了推荐适乐肤的视频并获得大量关注度，随后欧莱雅集团运营负 责人与 Yarbro 建立了合作关系，邀请 Yarbro 为 TikTok、YouTube 制作推广内容，CNN 新闻评价“TikTok 推动了适乐肤的迅速风靡”。

Material Type: Nonaerosol hair spray Industry: Toilet preparation manufacturing The Material described in this report are primarily defined by its title since the title is generally long and includes most of the criteria used to differentiate the Material from other similar Material. The Material descriptions are sourced from the U.S. Census. Additionally descriptions can be collected from the manufacturing industry descriptions that each Material is categorized. The U.S. Census manufacturing industry descriptions for Material are listed below

Material Type: Nail enamel and polish removers Industry: Toilet preparation manufacturing The Material described in this report are primarily defined by its title since the title is generally long and includes most of the criteria used to differentiate the Material from other similar Material. The Material descriptions are sourced from the U.S. Census. Additionally descriptions can be collected from the manufacturing industry descriptions that each Material is categorized. The U.S. Census manufacturing industry descriptions for Material are listed below

Material Type: Leather assistants and finishes Industry: Soap and cleaning compound manufacturing The Material described in this report are primarily defined by its title since the title is generally long and includes most of the criteria used to differentiate the Material from other similar Material. The Material descriptions are sourced from the U.S. Census. Additionally descriptions can be collected from the manufacturing industry descriptions that each Material is categorized. The U.S. Census manufacturing industry descriptions for Material are listed below

Material Type: Interior solvent-thinned stains This industry comprises establishments primarily engaged in manufacturing basic organic chemicals (except petrochemicals, industrial gases, and synthetic dyes and pigments).

中国彩妆行业规模增长稳健，人均消费仍有空间，国货发展迅速。产品上， 彩妆产品本土化、高端化趋势显著，子品类的发展趋势存在差别。渠道上， 电商渠道高增，彩妆集合店等新渠道蓬勃发展。营销上，行业龙头公司注重 线上营销，公域+私域推动流量转化，个人IP、粉丝经济助力产品销售。

当前诸多的积极因素已经出现: 第一、整体化工产品的价格底部初现;第二、成本端的压力已经大幅减轻，化工品价差出现普遍的改善:第三、国内政策刺激叠加补库助推需求向好;第四、新版节能降碳使得供给端产能存在明显收缩的可能。

Material Type: Veterinary parasiticides, external Industry: Pharmaceutical and medicine manufacturing The Material described in this report are primarily defined by its title since the title is generally long and includes most of the criteria used to differentiate the Material from other similar Material. The Material descriptions are sourced from the U.S. Census. Additionally descriptions can be collected from the manufacturing industry descriptions that each Material is categorized. The U.S. Census manufacturing industry descriptions for Material are listed below

Material Type: Personal insect repellents, aerosols Industry: Pesticide and other agricultural chemical manufacturing The Material described in this report are primarily defined by its title since the title is generally long and includes most of the criteria used to differentiate the Material from other similar Material. The Material descriptions are sourced from the U.S. Census. Additionally descriptions can be collected from the manufacturing industry descriptions that each Material is categorized. The U.S. Census manufacturing industry descriptions for Material are listed below

Material Type: Sheet-fed packaging inks Industry: Printing ink manufacturing The Material described in this report are primarily defined by its title since the title is generally long and includes most of the criteria used to differentiate the Material from other similar Material. The Material descriptions are sourced from the U.S. Census. Additionally descriptions can be collected from the manufacturing industry descriptions that each Material is categorized. The U.S. Census manufacturing industry descriptions for Material are listed below